09.09.2021 23:00

Mobile Marketing & ASO (App Store Optimization) Services

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Mobile Is The Future, And There's No Such Thing As Communication Overload.

Eric Schmidt

Mobile Marketing Services

aso app store optimization servicesDo you have an app but cannot get many people to download it or use it? We have the solution for you! In the past few years, we've worked with many app designers, developers and distributors to make their apps discovered on the app stores, downloaded and used.

We use different marketing strategies such as ASO (Explained below), in-app ads, digital advertising, referral marketing, gamification, app directories, influencer marketing and more. If you want a foolproof strategy for your app, we're here for you. Not only we'll strategize your growth strategy, we will actually implement it and execute it ourselves so you can just lay back, focus on your app development and look at your number of users grow.

ASO (App Store Optimization) Services

With the mobile app competition being tougher and tougher, making your app discovered is one of the biggest problems mobile app publishers face today. If you are in the mobile app world, you need to understand the various methods in order to market your app. ASO (App Store Optimization) services is what you need.

What is ASO?

ASO stands for App Store Optimization. ASO is to mobile apps what SEO is for websites. In other words, this can be seen as the SEO for mobile apps. ASO is the process of optimising your mobile app to rank higher in the app stores' (Android, iOS...) search results. The higher your app ranks, the more visible it will be and therefore its potential to reach new users will increase. Therefore, mobile apps traffic and downloads will increase.

Why do you need ASO (App Store Optimization) Services?

The objective of ASO is to drive more traffic to your app’s page in the app stores and get your app downloaded more. 

ASO (App Store Optimization) is the most important component besides your app quality to grow your number of app downloads and help you in your startup success. The ASO process requires a crucial understanding of your target users, because they are the one you want to find your app. You should also study the competition in order to learn which keywords are being used and this will allow you to have a better understanding of the message you want to deliver to your potential users.

How to work on ASO?

Knowing your target should definitely be in your plan when defining your marketing strategy.

ASO includes the process of ranking highly on app stores’ search results by writing a great app description for your potential users. Each ASO description has to be adapted to the different targets and app stores (Google Play / iOS App Store / Windows App Store / Blackberry World / Amazon App Store or even on the Chinese App Store Wandoujia if you are interested to enter the Chinese market with your mobile app). It’s also important to include attractive pictures and put your app on the right category for each app store.

You need to use ASO to increase your app’s search ranking. If not, you’re missing out on the largest discovery channel available to your app. Indeed, according to TechCrunch, almost 2 third of the app downloads are made after a research on the app stores.

In order to help you study the competition or find the rights keywords, it exists many tools to help you with the process: App AnnieAppCodes, App Tweak, Gummi CubeMobile ActionSearchManSensor Tower...

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