In a striking debut, Instagram’s new video editing app, Edits, has surged to the number one spot in the U.S. App Store’s photo and video category, amassing over 7.1 million downloads globally in its first week alone.
Launched on April 30, 2025, Edits has quickly captured the attention of content creators, with social media buzzing with comparisons to TikTok’s popular editing tool, CapCut. Many are already hailing it as the “CapCut killer” due to its robust feature set and seamless integration with Instagram.
Here’s a closer look at why Edits is making waves and its key advantages that set it apart in the competitive world of mobile video editing.
A Strategic Launch Amid Market Shifts
Edits arrives at a pivotal moment. With TikTok and its sister app CapCut facing regulatory uncertainty in the U.S., Instagram seized the opportunity to fill the gap for creators seeking powerful, accessible editing tools. Unlike CapCut, which requires a paid subscription to remove watermarks, Edits offers watermark-free exports for free, a feature that has resonated strongly with users.
Posts on X highlight its explosive start, noting that Edits garnered 381,000 downloads in the U.S. in its first three days, outpacing CapCut’s modest 3,400 downloads at its launch. This momentum, coupled with its deep integration into Instagram’s ecosystem, positions Edits as a formidable contender.
Key Advantages of Edits
Edits isn’t just another video editing app—it’s a creator-centric tool designed to streamline content creation for Instagram Reels and beyond.
Here are its standout features:
1. Seamless Instagram Account Synchronization
Edits integrates directly with your Instagram account, allowing users to log in and access their saved Reels, audio tracks, and collections effortlessly. This tight integration simplifies the workflow, enabling creators to move from ideation to publishing without leaving the Instagram ecosystem.
The app also supports direct posting to Instagram Reels, ensuring high-quality playback optimized for the platform.
2. In-Depth Reels Analytics
A unique feature of Edits is its live insights dashboard, which provides real-time metrics on Reels performance, including views, reach, skip rate, and engagement from followers and non-followers. This data empowers creators to refine their content strategies, making Edits not just an editing tool but a powerful ally for optimizing social media impact.
3. Watermark-Free Exports
Unlike many free editing apps, including CapCut, Edits allows users to export videos in 4K resolution without any watermarks, even on the free version. This is a game-changer for creators who want professional-looking content without promotional branding, especially as Instagram reportedly downgrades the visibility of watermarked videos.
4. AI-Powered Editing Tools
Edits leverages artificial intelligence to enhance the editing process. Features like AI-driven image animation bring static photos to life, while green screen effects, background removal, and object tracking make advanced edits accessible to beginners and pros alike. Automatic caption generation with customizable styles further boosts accessibility and engagement.
5. Completely Free at Launch
Edits is free to use, with no subscription required for its core features. This accessibility contrasts with competitors like InShot and KineMaster, which lock watermark removal and premium tools behind paywalls. While some AI features may introduce costs in the future, Instagram’s commitment to a free base version makes Edits a budget-friendly choice for creators of all levels.
Social Media Buzz and Creator Feedback
The launch of Edits has sparked lively discussions across social media. On X, users have praised its intuitive interface and Instagram-specific features. One creator highlighted the ease of using Instagram’s audio library directly, noting that it eliminates issues like sound scrambling, while others appreciated the auto-captioning and instant sharing capabilities.
However, some have called it “CapCut lite,” pointing out that it lacks advanced features like keyframe animation, which CapCut users love. Despite these critiques, the consensus is that Edits’ free, watermark-free model and Reels-focused analytics give it a strong edge for Instagram creators.
How Edits Stacks Up Against CapCut
While CapCut has long been a favorite for its extensive effects and templates, Edits carves out its niche with Instagram optimization and no-cost watermark removal.
CapCut’s free version includes a watermark unless users upgrade to a paid plan (starting at $8-$19.99 monthly), whereas Edits offers this feature for free. Additionally, Edits’ ability to import trending audio directly from Instagram’s library and provide performance insights tailored to Reels gives it a distinct advantage for Instagram-focused creators.
However, CapCut still leads in advanced transitions and keyframing, areas where Instagram has promised updates to close the gap.
Why Edits Matters for Creators
Edits is more than a video editor—it’s a strategic move by Instagram to keep creators within its ecosystem.
By offering professional-grade tools like frame-accurate timeline editing, advanced camera controls, and AI-powered effects, Edits lowers the barrier to creating polished Reels and Stories. Its project management features, such as draft organization and an “Inspiration” tab for browsing trending audio, streamline the creative process.
For businesses and influencers, the app’s analytics bridge the gap between content creation and performance tracking, making it a valuable tool for maximizing reach.
Looking Ahead
Instagram has committed to weekly updates for Edits, with planned features like keyframe animation, expanded AI tools, and collaboration options on the horizon. As the app evolves, it’s poised to challenge not only CapCut but also other mobile editing giants like InShot and KineMaster. For now, its free access, watermark-free exports, and Instagram integration make it a must-try for anyone serious about Reels.
Ready to elevate your Instagram game? Download Edits from the Apple App Store or Google Play Store and start creating professional-quality videos today. With its creator-friendly features and growing popularity, Edits is proving it’s more than just a CapCut rival — it’s a new standard for mobile video editing.
