How to Grow A Business Using Modern Marketing Practices

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Today, business success hinges on smart, strategic marketing. Companies that master the art of presenting their products and services to the right audience are the ones pulling ahead. Traditional channels such as television and outdoor advertising are steadily losing ground, while modern marketing focuses on the compelling story you craft around your offerings.

Creating a distinct identity for your products and services is essential to attract and retain customers.

In a 2026 dialogue, Fariba Rahimi, CEO and founder of Trøndervask, a facilities and property maintenance company, shared how contemporary advertising and marketing practices have become indispensable.

Trøndervask helps organisations maintain impeccable cleanliness, quality and hygiene standards while they concentrate on their core operations. The key question remains: how can the company truly stand out?

The Brand’s Story

According to Rahimi, transparency between a brand and its audience is the foundation of trust. Start by building a clear narrative around your brand: its origins, the people who founded it, the purpose of its products or services, and the individuals behind the vision.

Integrate this story into your marketing strategies using authentic storytelling techniques and visuals.

Today’s consumers gravitate toward brands that are open and relatable. They prefer to buy from companies whose real stories and faces they know and trust.

Leading companies in 2026 actively celebrate their legacy by sharing authentic stories with their audiences. Instead of generic phrases such as “our team” or “our founders,” introduce the actual people by name, share their faces and personal journeys. A human face behind the brand is far more credible than vague claims about a “talented team.”

Rahimi also emphasises the importance of clearly explaining the idea behind each product or service.

Use inbound marketing to communicate the value your brand delivers. Explain the purpose of your product or service and how it simplifies people’s lives. This approach helps you understand your audience while allowing them to understand you.

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Where To Advertise?

Rahimi applies storytelling techniques across social media platforms. Traditional advertising continues to decline, while social media has become the primary channel for reaching audiences. Sharing brand stories through video content proves especially effective; achieving the same impact via outdoor advertising is far more difficult.

Platforms such as Facebook Ads, Google Ads, Instagram advertising and organic posts now make it easier than ever to reach the right people. Eye-catching visuals, strong ad copy and thoughtful design help stories resonate and capture attention. With so many tools available, the possibilities are virtually limitless.

Rahimi notes that brands require a blend of digital marketing disciplines — SEO, SEM, UI/UX design, copywriting and social media marketing — to bring their stories to life.

Once your narrative reaches a significant portion of your target audience and they become familiar with your brand and offerings, exponential business growth becomes possible.

According to Rahimi, this is how companies expand their social media reach and convert prospects into loyal customers.

Platform analytics allow you to measure brand performance. Track key metrics daily, weekly and monthly to evaluate campaign effectiveness and stay on the path to sustainable success.

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