In recent months, Google has been aggressively integrating artificial intelligence into its web search, aiming for a "zero-click" experience where users can find answers without leaving the search page.
This approach is now extending to YouTube, where a new AI-driven search feature is being introduced. The platform now offers an AI-powered video carousel, presenting users with a curated selection of videos accompanied by brief AI-generated summaries.
Google believes this innovation will streamline the process of accessing information, making it quicker and more convenient for users. However, this shift may reduce the need to watch full videos, potentially impacting the revenue of content creators who rely on views for income. The convenience for viewers could come at the expense of engagement with creators' content.
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For now, this AI-powered carousel is exclusively available to YouTube Premium subscribers, limiting its reach as the feature rolls out.
