In a bizarre twist of fate that has left the internet reeling, conservative influencer Charlie Kirk was shot and killed on Wednesday evening, September 10, 2025, during a speaking event at Utah Valley University.
The article, which detailed their playful yet provocative experiment with online witchcraft, has since exploded on Twitter, amassing thousands of reposts and tens of millions of views.
The *Jezebel* piece, published on September 8, 2025, chronicled the outlet’s decision to commission a series of curses from Etsy-based witches targeting Kirk, a prominent figure in the right-wing youth movement and founder of Turning Point USA.
The journalists, framing their actions as a satirical jab at Kirk’s misogynistic rhetoric, explored a range of spells — from a "Make Everyone Hate Him" hex to the more whimsical "Shit Your Pants Spell" — complete with glowing reviews from satisfied customers. The article concluded with a cheeky yet ominous note:
*"So, did our Etsy curses work? Time will tell. The forces move in mysterious ways, and as the Priestess reminded me, ‘Spellwork is a collaboration between the caster, the client, and the universe itself.’ For now, we can only trust in the great and unfathomable course of events. A special thank you to the witches of the new age, who tirelessly work to hex Republicans, topple conservative regimes (and sometimes ex-boyfriends). Your labor does not go unnoticed. And to you, Mr. Kirk: may the rash come swiftly."*
At the time, the piece was intended as a tongue-in-cheek commentary, blending humor with a critique of Kirk’s conservative ideology, particularly his public stances against women’s independence and his recent remarks about Taylor Swift’s engagement. The journalists even speculated that their curses might be manifesting through a student petition at Utah State University to ban Kirk from campus — a development they attributed to the "Make Everyone Hate Him" spell.
However, the narrative took a dark and unforeseen turn when Kirk was fatally shot from a distance of 100-200 yards during his "American Comeback Tour" event. The timing—mere hours after the article’s online virality peaked—has fueled a firestorm of speculation and controversy.
As news of the shooting broke, the *Jezebel* Twitter post announcing the article surged in attention, racking up unprecedented engagement. Comments were swiftly disabled, but not before a few users managed to request contact details for the Etsy witches, with replies ranging from enthusiastic ("GET ME THE LINK TO THOSE WITCHES!") to incredulous ("Now those are some f***ing witches!").
The coincidence has ignited a polarized online debate. Some see it as an eerie alignment of intention and outcome, with posts on Reddit’s r/behindthebastards thread musing, "I might start believing in witchcraft." Others, like a user named @bucee_groyper, condemned the article outright, calling it cultish and urging the writers to "get some f***ing help." Meanwhile, the broader context — Kirk’s death being mourned by figures like Health and Human Services Secretary Robert F. Kennedy Jr. and President Donald Trump — has only amplified the story’s reach.
Etsy’s policies technically prohibit the sale of metaphysical services promising specific outcomes, yet the marketplace has long been a hub for such offerings, often marketed as symbolic or spiritual goods. The *Jezebel* journalists noted this gray area, describing their interactions with witches who upsold "spell boosters" and provided "proof of cast" photos. Whether the curses played any role in Kirk’s demise remains, of course, speculative and unsupported by evidence — likely a tragic case of real-world violence intersecting with an internet stunt gone viral.
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As of 07:32 AM CEST on Thursday, September 11, 2025, the investigation into Kirk’s shooting continues, with the FBI having released an initially detained suspect. The *Jezebel* article, once a niche satire, now stands at the center of a cultural maelstrom, raising questions about the power of words, the ethics of provocation, and the unpredictable nature of the digital age. For now, the witches of Etsy remain silent, their cryptic craft leaving the world to ponder the mysteries of fate — and the rash that never came.
