David Zaslav Calls HBO Max Warner Bros. Discovery’s “Most Important Asset”

In an earnings call that left little doubt about his priorities, Warner Bros. Discovery CEO David Zaslav declared HBO Max “probably” the company’s most important asset — even as the traditional studio and theatrical business continues to generate the bulk of revenue and supply content to the streamer.

The praise came as WBD prepares for its transformative merger with Paramount Global under the Skydance banner, expected to close in Q3 2026. Zaslav described the streaming service as a “huge benefit” and the “lynchpin” for the combined company, noting that HBO Max already boasts significantly more subscribers than Paramount+.

Yet the broader picture remains messy. Warner Bros. Discovery posted a $2.9 billion net loss for the quarter, driven largely by a $2.8 billion breakup fee paid to Netflix (after choosing the Paramount Skydance offer instead) and $1.3 billion in restructuring and other one-time charges. That hefty Netflix payment will ultimately be covered by the incoming Paramount Skydance side of the deal.

For Zaslav, the message was clear: in the new family being formed with Paramount, HBO Max isn’t just another streaming service — it’s the crown jewel. And he has no intention of letting anyone forget it.
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