China’s tech giant Baidu is accelerating the global rollout of its Apollo Go robotaxi service, signaling a bold push to dominate the autonomous vehicle market.
The company is now preparing to launch trials in Europe, with active negotiations underway in Switzerland, where it is establishing a local subsidiary to oversee operations.
This move marks a significant step in Baidu’s ambition to bring its self-driving technology to international markets.
Baidu’s global expansion is already gaining momentum. In March 2025, the company deployed 100 autonomous vehicles in Dubai, with plans to scale its fleet to 1,000 by 2028.
The Middle East is just one part of Baidu’s broader strategy, as the company is also conducting tests in Hong Kong and exploring opportunities in Turkey.
These efforts build on Apollo Go’s established success in China, where the service has been operating in major cities since 2022, offering rides at an affordable starting price of $0.55.
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In Switzerland, Baidu is taking a cautious approach. Initial trials will involve human drivers to ensure safety and compliance with local regulations before transitioning to fully autonomous operations.
This phased strategy reflects Baidu’s commitment to adapting its technology to diverse markets while maintaining high safety standards.
Baidu’s Apollo Go is emerging as a global leader in the robotaxi sector, leveraging its extensive experience in China and cutting-edge AI to compete with Western counterparts like Waymo and Tesla.
As the company continues to expand, its affordable pricing and scalable model could reshape urban mobility worldwide, making autonomous transport more accessible than ever.
With trials underway and new markets on the horizon, Baidu is positioning itself at the forefront of the global autonomous driving revolution, bringing Chinese innovation to roads across the globe.
