Apple is reportedly gearing up to release its own AI-powered smart glasses in 2026, a move seen as a desperate bid to catch up in the escalating AI race where the tech giant has been lagging.
While competitors like Meta continue to surge ahead — Meta’s popular Ray-Ban smart glasses have already captured the market —Apple’s offering is rumored to mirror Zuckerberg’s hit device but with superior design and craftsmanship.
However, Meta isn’t standing still, with plans to unveil augmented reality glasses by 2027, potentially leaving Apple struggling to keep pace.
The Cupertino-based company has been grappling to find its footing in AI innovation. Recent attempts to break into the space have faltered, including a now-shelved project for smartwatches equipped with advanced cameras to scan the environment, which was quietly frozen last week.
This setback highlights the uncertainty plaguing Apple’s AI division, raising questions about its ability to compete with industry leaders.
The smart glasses project is being spearheaded by the team behind Apple’s Vision Pro, a high-profile device that, despite its initial buzz, has largely been relegated to an expensive novelty.
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With pressure mounting, CEO Tim Cook faces a critical challenge to deliver a credible AI product soon.
Investors are growing increasingly skeptical of Apple’s scattered efforts to claim a stake in the AI landscape, and the 2026 smart glasses launch may be a make-or-break moment for the company to prove it can still innovate at the highest level.
