01.02.2026 09:23Author: Viacheslav Vasipenok

AI Takes Center Stage in Learning: Google-Ipsos Study Shows Shift from Entertainment to Education

News image

In a landmark revelation from the latest "Our Life with AI" study by Google and Ipsos, released in early 2026, the primary reason people turn to artificial intelligence has evolved dramatically.

For the first time in three years of tracking, learning has overtaken entertainment as the top motivation for AI usage, signaling a profound pivot toward practical, knowledge-driven applications.

This shift not only highlights humanity's enduring curiosity but also casts a spotlight on the shortcomings of traditional education systems, which are increasingly failing to meet the demands of modern learners amid slow digital transformations.

Conducted across 21 countries with over 21,000 participants in late 2025, the study underscores AI's growing role as an educational powerhouse.

Globally, 66% of the public now uses AI tools, up from previous years, with adoption rates soaring in educational contexts. In regions like the U.S., Canada, and Europe, the figures are even more striking: 85% of students aged 18 and older, 81% of teachers, and 76% of parents incorporate AI into their routines.

These "super users" are leveraging AI not just for convenience but for deep intellectual engagement, challenging long-held fears about technology eroding human cognition.


Motivations Evolve: From Fun to Fundamentals

The study's headline finding is the ascendancy of learning as AI's killer app. A whopping 74% of users cite "learning something new" or "understanding a complex topic" as their main driver, surpassing entertainment for the first time since the survey began in 2023. This marks a departure from earlier trends dominated by novelty and leisure, reflecting AI's maturation into a tool for real-world utility.

In education specifically, AI's impact is transformative. Among student users, 83% rely on it for schoolwork, while teachers report using AI to learn new topics (77%) and save time (75%).

Pilot programs highlighted in the report show educators reclaiming up to 10 hours per week through AI-assisted tasks like lesson planning and grading. Parents, too, are on board: 77% use AI for personal learning, and 49% for career exploration, such as switching jobs or launching businesses.

Beyond academia, AI aids in everyday decision-making (42%) and task management (54%), but the educational surge is the most pronounced. In emerging markets, 63% of respondents see AI enhancing student outcomes via personalized learning, though 37% worry about diminished critical thinking skills.

Even in high-performing education systems like South Korea, Japan, and Singapore — where PISA scores exceed 500 in key subjects — 63% view AI's influence on learning positively.


Positive Perceptions Prevail: AI as an Ally, Not a Threat

Contrary to dystopian narratives of AI-induced "cognitive decline," the study reveals overwhelming optimism. A majority of teachers, students, and parents agree that AI positively impacts learning.

Teachers are particularly bullish: 67% believe AI will elevate teaching quality, and 63% anticipate better student outcomes. This sentiment holds across demographics, debunking fears that AI might replace human educators — instead, it's seen as a collaborator amplifying human potential.

The report attributes this positivity to AI's ability to democratize knowledge. Tools like Google's Gemini and NotebookLM are cited as examples, enabling personalized tutoring, interactive simulations, and adaptive curricula that traditional classrooms often lack.

In the U.S., where education debates rage over equity and innovation, these findings suggest AI could bridge gaps, offering tailored support to underserved students.


Implications for Education: A Wake-Up Call

This AI-learning boom exposes cracks in conventional education. Despite promises of digital reform, systems remain anchored to outdated models, prioritizing institutional inertia over learner needs.

As students flock to AI for self-directed exploration, it raises questions: Why aren't schools integrating these tools more aggressively? The study implies a need for policy shifts — training teachers in AI literacy, updating curricula for hybrid human-AI learning, and addressing ethical concerns like data privacy and bias.

Globally, the trend could accelerate in 2026, with AI adoption projected to grow as tools become more intuitive. However, challenges persist: In regions with limited access, equitable rollout is crucial to avoid widening divides.

Also read:


Looking Ahead: AI's Educational Renaissance

The Google-Ipsos findings paint an encouraging picture of AI as a force for good in human development. As learning claims the throne, it reaffirms our innate drive for knowledge while urging education systems to evolve. In a world where AI is no longer a novelty but a necessity, the real question is: Will traditional institutions adapt, or will learners continue charting their own paths with silicon tutors? The data suggests the latter is already underway, promising a more enlightened future for all.


0 comments
Read more