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There are a number of pitfalls that you need to avoid when you are blogging for business. If you don’t then you may find that your blog isn’t getting the web traffic that it should, or that the traffic that you do get doesn’t do anything once on your site.
Here is a list of the seven biggest mistakes that you should look out for with your business blog.
Don’t Just Talk About Your Product/Service
It is important to not just focus all of your blog content on your product or service. Doing so will quickly bore the reader.
Make sure to talk about things like your corporate culture, what is going on in your field, and general information about your industry so that the reader can make an informed decision.
Don’t Be Inconsistent With Posting Your Blogs
If your blog followers have no idea when you are going to post, they will visit your site less often, if at all. Make sure to set a schedule and stick to it, whether it is daily, weekly, or monthly.
When your readers know when the can expect a post they will make it a point to visit you at that time.
Don’t Forget To Optimize Your Blog for Search Engines
How is your overall blog page set up? Is it easy to navigate and to find information? Do you have good URLs with the title of the content in them?
When a potential lead finds your blog, they shouldn’t have to struggle to find their way around. Also, these things make it easier for search engines to find your blog.
Don’t Leave Your Reader without a Call-To-Action
If you are blogging for business, the point is to not only bring in more leads, but to convert them. It’s hard to do that when you don’t give them something to do, like visit your online store or contact page.
Having a call-to-action helps to lead your blog’s readers to a place where they can either interact more with your brand or actually give you their business.
Don’t Ignore Your Analytics
If you aren’t setting goals and monitoring your progress toward them, then are not making the most of your blog. Make sure that you are not just checking your overall web traffic and interaction; also check to see what specific types of content are getting the most attention from your readers.
Don’t Expect Instant Results
If you are on the tenth page of a search result for a particular keyword, don’t expect to have the number one ranking for it in two months.
When blogging for business takes time to get results, especially since Google looks beyond your recent history when assigning you a rank. It may also take time to find what type of content creates the best results for your page.
Don’t Forget to Include Social Media
By including social media with your blog posts, you allow your readers to share your blog with others, expanding its reach. Friends and family are more likely to read the article if it comes recommended by someone that they trust.
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