Psychology plays an important role when creating content for social media. We have gathered some tips and advice to help SMM managers interact better with their audience.
Big brands have been perfecting their engagement techniques since the advent of social media. The psychological tricks they use on social networks can make us feel connected to the brand, encourage us to share content, or seek to make a purchase.
1. Authoritative Opinion in The Video
Consumers trust experts. Mentioning an authoritative opinion in a video creates the illusion that your channel is an expert or trustworthy source of information. This is often used in ads for cosmetics, skincare, or pharmaceutical products.
How to use authoritative opinion:
- Write the names and titles and academic degrees of all team members represented.
- Support any claims with facts, statistics, or sources.
- Answer questions from the audience about your product or service.
- You can use scientific terms and explain why your product is truly
2. The Psychology of Color
Nearly 85% of people choose a product based on its color. Colors elicit psychological responses. But did you know that brands use it to their advantage on social media?
This is how colors affect our psychology or influence our perception of a product or brand.
- Red – anger, urgency, passion, energy, romance
- Purple – intellectual, regal, luxurious
- Yellow – joy, happiness, peace
- Blue – trustworthy, accessible, calming
- Green – fresh, environment, money, beginning
- White – purity, emptiness, cleanliness, simplicity, innocence
Color can play an important role in conveying information, creating a certain mood, and influencing the decisions that people make. 80% of consumers believe that color increases brand awareness.
How to Use The Psychology of Color:
- Think about background colors when you make thumbnails for videos.
- Colored ads are 40% more readable than black-and-white ads.
3. Fear of Missing Out on Important Things
FOMO (fear of missing out) is an extremely powerful marketing technique. It looks something like this:
- Select the source of the fear
- Post the “everyone does it” message
- State the reasons why
- Create urgency and provide access
4. Social proof
Social proof is not a new concept; marketers have been using it for years. You just show people that their friends like your product. Or that thousands of people have left positive reviews or made a purchase.
How to Use Social Proof:
Ask your regular customers to leave positive feedback for you. This is one of the purest forms of social proof. A total of 90% of readers say that positive reviews online influence purchasing decisions. You can share customer feedback in your ads and videos.
You can help your channel a little bit and buy YouTube views, comments, and likes. This is also part of the social proof that your content is engaging.
5. Persuasive Content
Social media content should be compelling and represent your brand.
How to Create Persuasive Content:
- Include a call to action (CTA), if relevant. This can be a link or information about where to get the product.
- You need to stand out from the competition and the best way to do this is to constantly reflect your brand personality.
- Speak directly to your audience, using “you,” and “we” to create a connection.
6. Be Everywhere
The Baader-Meinhof (or frequency illusion) phenomenon is the phenomenon where suddenly something you have recently learned appears “everywhere”. It is a bit like when you want to buy a certain car, and then you start seeing that car everywhere you look. Of course, in marketing, it is not always random.
How to Convey The Frequency of Illusion:
- Partner with local companies or influential bloggers to expand your reach.
- Consistent branding on all your social media will create the illusion of frequency. It will make your brand appear larger and more established.
Social media psychology is a constant presence among big brands. These techniques will work in any business, even if it is not that big. Using these techniques, you can confidently develop your social media communities.
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