TikTok is the most popular social media platform at the moment.
Or, how Instagram has been called the crown jewel of social media platforms. It boasts not one but two shining stars – Stories or Reels – features that have gained huge popularity since their debut.
What about Facebook? It is still the most popular social network in 2022.
“Despite TikTok’s glowing aura and Instagram’s many popular features, Instagram is still a powerful platform to market your products or services.” Many communicators still depend heavily on Facebook for marketing purposes. This is primarily due to its effectiveness at driving traffic to a business website.” -socialmedia.io — social networking trends.
Any other social media platform has yet to match the communication abilities of TikTok (for now) and Facebook (for many years).
However, there are always changes in the social media landscape, and brands that don’t adapt quickly to these trends run the risk of being left behind.
These are the top five trends that businesses need to incorporate into their strategies, based on data from thousands of business profiles and studies. If they want to increase engagement and achieve success on Facebook in 2022, these are the trends.
1. Albums get more Engagement on Facebook
Socialinsider is a social media analytics tool that has performed various analyses to compare the average engagement rate per Facebook post for different markets like the UK and The United Arab Emirates. One conclusion was reached: the album type is the most engaging post on Facebook.
This is due to the desire of people to be part of something.
Most brands only post albums to Facebook after hosting an event. Albums are highly engaging because people share their experiences and attest that they were part of the event.
2. Video Content has the Highest Facebook Click-Through-Rate
Looking back on 2021, it is clear that it was a year that stood out in social media due to many reasons. One of these is the massive increase in video consumption.
video content on Social Media has the advantage of offering a more immersive experience for users and the potential to keep them engaged with the platform longer.
Social media managers who are trying to improve their Facebook marketing strategy for 2022 should remember another important Facebook marketing trend. The video content type on Facebook has the highest click-through rate.
Brands must consider their business goals when developing their Facebook marketing strategy. They should also adapt their Facebook content calendar to reflect these objectives.
In 2022, you might choose to post more photos to increase your Facebook account’s engagement or more videos to drive more traffic to your website, increase conversions, and ultimately increase your sales. It all depends on what you are aiming to accomplish in a given timeframe.
Every post type can have a different benefit for your business, so most social media managers know that diversity is important in your Facebook Content Strategy. This is what will give you the best long-term results.
It is important to not focus on the long-term. This may spell doom for some brands, but it can be a great way to thrive.
Do you know that vertical videos are the most engaging? You can increase your engagement rates by pairing your videos and short captions.
3. Live Video is on the Rise
Many brands, as in 202 have discovered the power and potential of video content. This tactic has gained more popularity in the context of COVID19 pandemic hosting live webinars.
It’s hard to believe that authenticity is valued more than any other thing.
Brands can offer their audience the opportunity to express themselves, connect with one another, and build stronger relationships. This is a vital part of any brand’s success strategy.
The brand uses live streaming to show a more human side. This is what the online community loves most.
According to the numbers, live videos on Facebook get twice as much engagement as prerecorded ones.
4. As in 2021, Facebook Ads Budgets will Double
Despite the popularity of other social networks, Facebook is still the most popular platform where brands can invest their paid advertising budgets in 2022.
It’s not surprising, considering Facebook’s history of developing advertising placements and concepts.
Due to the COVID19 pandemic, most brands had to reduce their marketing activities and redirect some of their marketing budgets to social media paid to advertise.
Businesses have seen their budgets for Facebook advertising double in 2021. This is expected to continue in 2022 as paid advertising continues to grow year after year.
Instagram is catching up fast. In 2021, companies will invest 7,16% more in Facebook ads and 8,69% in Instagram ads.
Instagram ads are more effective at increasing brand awareness than Facebook ads, according to this study on social media ads. However, Facebook ads can be used for conversion purposes. This is why the rising interest in Instagram advertising could be a sign of the future of marketing.
5. Facebook Video Feed: The Lowest Cost per Click
Here’s another proof that video is the next big thing for social media marketing.
No matter if you are new to Facebook advertising, or have been managing campaigns for years, your main concern should be optimizing your budgets.
Here’s the good news: Facebook Video Feed is not only the cheapest ad placement on Facebook but also has the second-highest click-through rate. It is right behind the regular feed. This is a great option to consider when you do Facebook paid to advertise.
6. Using Links in Comments on Facebook can Increase Engagement Rates
Socialinsider conducted a study on 51,054,216 Facebook posts and found that only half the engagement rates of posts with link insertions are reached by those who use them.
The study began with a question that has been around for a while about whether or not it is better to put a link in a Facebook post or the first comment. It was a topic that has been debated over the internet.
This technique is mostly used by personal profiles. It is possible that brands will gradually start using it once data has shown the positive impact of link placement over engagement.
On a Final Note
The digital landscape is becoming more complex with the advent of new updates on all social media platforms and the start of a new year.
Even though the future is difficult to predict, we do know that social media will remain a major force in the marketing industry.
Your social media success will be quick if you follow the trends. These tips will help you to improve your Facebook marketing strategy for 2022.
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