At its annual Config 2025 conference held on May 7, 2025, in San Francisco, Figma announced a suite of AI-driven tools that promise to redefine the landscape of web and app design.
The new offerings — Figma Sites, Figma Make, Figma Buzz, and Figma Draw — aim to streamline workflows, empower cross-functional teams, and position Figma as a formidable competitor to industry giants like Adobe, Canva, and WordPress.
This launch marks a significant step in Figma’s evolution from a design-focused platform to an all-in-one ecosystem for ideation, creation, and deployment, potentially sparking a mini-revolution in web design.
Figma Sites: A Game-Changer for Website Creation
Figma Sites emerges as a powerful website builder, enabling designers to transform prototypes into live, functional websites without leaving the Figma environment. Currently in open beta for users with Full seats on paid plans, Figma Sites offers a range of pre-designed layouts, blocks, and templates to simplify the design process.
Designers can enhance their sites with transitions, animations, and scroll effects like marquee scrolling and parallax, ensuring a dynamic user experience. The tool also supports responsive design, allowing layouts, text, and components to adapt seamlessly across different screen sizes.
A forthcoming content management system (CMS) will further enable teams to manage site content directly within Figma, reducing reliance on third-party platforms.
With AI-driven code generation expected in the coming weeks, Figma Sites could challenge established players like Wix and WordPress by offering a more integrated design-to-deployment workflow.
Figma Make: Turning Text into Functional Code
Figma Make introduces what the company calls “vibe coding,” an AI-powered prompt-to-code tool that transforms text descriptions or existing designs into functional prototypes and web apps.
Powered by Anthropic’s Claude 3.7 model, Figma Make allows users to generate high-fidelity prototypes by simply typing prompts like “create a music player with a spinning disc.” Users can then refine the output by editing code, adjusting padding, or replacing images, making it ideal for rapid ideation and iterative testing.
Currently in beta and rolling out to Full seat users on paid plans, Figma Make also promises a future Supabase integration for easy backend setup.
This tool bridges the gap between design and development, enabling teams to test ideas quickly without extensive coding knowledge, though its effectiveness in handling complex applications remains to be seen.
Figma Buzz: Empowering Marketers with Branded Content
Designed for marketing and design teams, Figma Buzz offers a collaborative space to create on-brand assets at scale. Available in open beta for all users, Buzz allows teams to input brand guidelines—such as colors, logos, and fonts—and generate assets like social posts, ads, and banners using nearly 500 ready-to-use templates.
AI-powered features, including image generation, background removal, and text rewriting, enable users to customize assets efficiently, with the ability to apply edits across multiple assets in one click. While Figma Buzz competes directly with Canva and Adobe Express, its integration within the Figma ecosystem gives it an edge for teams already using Figma Design, Slides, and FigJam. However, its reliance on templates may limit creative flexibility for more bespoke marketing needs.
Figma Draw: A Simplified Vector Editing Tool
Figma Draw, now generally available for Full seat users, is a vector illustration tool that some are calling a “simplified Adobe Illustrator.”
Integrated as a toggle within Figma Design and accessible in Sites, Slides, and Buzz, Draw offers a variety of brushes, texture effects, and vector editing tools like lasso, shape builder, and multi-edit.
Designers can create scalable images, logos, and detailed illustrations without switching to third-party apps, streamlining workflows for product design projects.
While it lacks the depth of Adobe Illustrator’s Creative Cloud ecosystem, Figma Draw’s seamless integration and focus on simplicity make it a practical choice for teams looking to create custom visuals within a single platform.
Also read:
- Google to Introduce Desktop Mode for Android Smartphones
- Everyone Wants to Buy Chrome: OpenAI, Perplexity, and Yahoo Join the Race as Google’s Antitrust Battle Heats Up
- ChatGPT Web Search Soars Past 1 Billion Queries in a Week as OpenAI Unveils Enhanced Product Search
A Mini-Revolution in Web Design?
Figma’s latest AI-powered tools signal a bold push to consolidate the design-to-deployment pipeline, reducing the need for external tools and empowering designers, developers, and marketers to work more collaboratively.
Over 85% of Figma’s user base is international, and 30% are developers, reflecting the platform’s growing appeal across disciplines.
The introduction of a new “content seat” plan at $8 per month, which includes access to Figma Buzz, Slides, FigJam, and the upcoming Sites CMS, further democratizes access to these tools.
However, challenges remain — Figma Make’s beta limitations and the design-to-code gap may hinder adoption for complex projects, and seamless AI integration will be crucial for competing with established players.
As Figma continues to innovate, these tools could indeed spark a mini-revolution, making web and app creation faster, more accessible, and more collaborative than ever before.
