Apple Vision Pro – That’s It

It’s honestly hilarious how even a company as sharp as Apple got swept up in the great metaverse hysteria and dumped a fortune into this thing.

I’ve been saying it for over a decade: VR was never going to become a mass-market product. And a $3,500 ski mask for watching Netflix in your living room was always a pretty ridiculous idea. But the Apple fans and VR die-hards had to go through the full Kübler-Ross cycle — denial, anger, bargaining, depression, and finally, grudging acceptance.

Apple Vision Pro – That’s It First they screamed: “Just wait for the apps — then we’ll all be living in the metaverse!”
Then it became: “Any day now they’ll drop a cheaper version — Vision Air is coming, and then we’ll live the dream!”

Nope. We’re not living any dream.
The ski mask is done.

Apple has quietly decided to abandon further development of the Vision Pro headset. The recently refreshed M5 model — which added a faster chip, a slightly more comfortable band, and a few extra minutes of battery life — completely failed to spark any real interest. According to insiders, the return rate has been the highest of any modern Apple product. Total lifetime sales sit at around 600,000 units. That’s it.

In response, Apple has canceled the long-rumored cheaper “Vision Air” model and disbanded the entire Vision Pro team, scattering the engineers across other projects (some even ended up on Siri).

Let me be crystal clear: VR has fantastic uses in very specific niches — surgery training, industrial simulations, medical applications, that kind of thing. Those are genuinely cool. But in consumer entertainment? People have been trying to make VR take off for more than 20 years (remember the FX-1?). It never has. And every single time the VR faithful chant the same mantra: “Just wait until the apps come — then we’ll live the dream.”

Spoiler: We won’t.
Galya, the party’s over.

Source: MacRumors – Apple Has Given Up on the Vision Pro After M5 Refresh Flop