13 SEO Trends for 2024 That Every Marketer Should Know

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The search engine optimization (SEO) industry continues to evolve rapidly. Google and other search engines constantly refine their algorithms to deliver the most relevant and high-quality results to users. In this blog post, we explore the top SEO trends shaping the digital marketing landscape in 2026, including the growing importance of local SEO for businesses targeting specific geographic regions.

Staying current with these trends is essential for businesses. Combined with solid marketing strategies, they can help generate leads in local markets. Whether you manage your own marketing or work as a professional marketer, understanding the leading SEO trends and applying the right tools and techniques correctly is vital. Below is our curated list of the top SEO trends for 2026.

The Top 13 SEO Trends for Marketers in 2026

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1. Voice and Mobile Search:

Recently, nearly 55% of all searches were conducted on mobile devices. As mobile usage for everyday tasks continues to grow, this share is expected to increase further. Therefore, optimizing your website for mobile is critical; otherwise, you risk losing traffic to competitors with better mobile experiences.

At the same time, voice searches via Google Assistant, Siri, and similar tools are rising, especially on mobile and tablets. To capitalize on this trend, ensure your content ranks prominently in voice search results.

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2. Google E-E-A-T:

Google’s updated search quality rating guidelines place stronger emphasis on E-E-A-T — Expertise, Experience, Authority, and Trustworthiness. The addition of the “Experience” component highlights the need for content that demonstrates real-world knowledge and reliability.

To improve rankings, websites, blogs, and social media profiles should publish regularly, share founder backgrounds, and deliver genuine value to their communities.

Practical ways to demonstrate E-E-A-T include:

• Publishing in-depth, data-driven content such as case studies and expert analyses.
• Maintaining a consistent publishing schedule with fresh, valuable information.
• Actively using platforms like Instagram, X (formerly Twitter), and Facebook.
• Being transparent about author credentials, expertise, and testimonials.

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3. Video in Search Results:

Google continues to prioritize video content, especially from YouTube. Searches for terms like “how to tie a scarf” now often display carousels of relevant videos directly in the results. Including video on your site has become essential for achieving top rankings, particularly as voice search users increasingly prefer video responses over text.

Key video optimization tips:

• Optimize titles, tags, and descriptions following SEO best practices so Google can easily understand and index your video content.
• Add closed captions (CC) to improve accessibility and user experience in various environments.

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4. Tweaking Content for “People Also Ask”:

Approximately 43% of search queries now trigger a “People Also Ask” (PAA) box. Incorporating relevant questions and answers into your content can help you appear in this prominent SERP feature. Questions often begin with “what,” “why,” or “when,” so structuring sections around these terms is effective.

Adding an FAQ section at the end of articles provides additional value to readers while supporting SEO goals.

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5. Featured Snippets and Zero-Click Results:

Featured snippets appear at the top of search results, offering concise answers extracted directly from web pages. While they may reduce some clicks, securing a featured snippet position significantly increases brand visibility and the likelihood of subsequent visits.

Tips for optimizing featured snippets:

• Use relevant, recognizable keywords.
• Break content into clear sections with descriptive headers.
• Keep target sections concise (ideally 40–60 words).
• Incorporate lists and structured formatting.

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6. AI Content and Content Writing Software:

AI-powered writing tools are becoming increasingly important. These systems help refine human-written content by improving grammar, enhancing keyword optimization, and maintaining topical focus. While they should not replace original writing, they free up time for strategic tasks such as SEO, email campaigns, and social media marketing.

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7. SEO Automation:

SEO automation tools are playing a larger role by handling repetitive tasks such as keyword research, site audits, broken link detection, and meta tag updates. These solutions provide regular reports and help maintain compliance with the latest technical best practices, allowing marketers to focus on strategy.

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8. Local SEO:

Local SEO continues to grow in importance. It involves optimizing your online presence for location-specific searches so that businesses appear in front of nearby customers. For example, a plumber in Tacoma should ensure their site ranks for searches originating in that area rather than unrelated locations.

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9. Image SEO Revitalized:

With images increasingly used to communicate information, proper image optimization is essential. This includes adding descriptive alt text, using relevant file names, and ensuring images are high quality and contextually appropriate to drive additional traffic.

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10. Search Intent:

Understanding search intent — the underlying reason behind a query — is crucial for delivering relevant content. There are four primary types:

• Navigational: Users want to reach a specific website or page.
• Informational: Users seek knowledge or explanations.
• Transactional: Users are ready to make a purchase.
• Commercial: Users compare options before deciding.

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11. Increased Emphasis on the Author’s Authority:

Google continues to prioritize content created by credible individuals. To strengthen author authority, include detailed bios, dedicated author pages, links to professional social profiles, and expert insights from recognized contributors.

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12. Product SEO:

As more consumers research and purchase online, optimizing product pages is critical. This includes adding structured data, high-quality images, 3D models, detailed descriptions, FAQs, and authentic customer reviews to improve visibility in Google’s product search results.

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13. Link Building for SEO:

High-quality link building remains a cornerstone of SEO. Earning authoritative, relevant backlinks helps search engines discover, index, and rank new content. Focus on ethical (“white hat”) link-building practices rather than low-quality or spammy tactics.

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Conclusion

As technology advances, SEO continues to evolve. In 2026, key trends such as voice search optimization, Google E-E-A-T, SEO automation, image SEO, featured snippets, product SEO, and local SEO will play a central role. By integrating these strategies into digital marketing efforts, businesses can improve rankings, attract more qualified traffic, and achieve their goals.

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