Bloomreach — Isuzuma: Loomi AI iteza imbere urudandaza ruhujwe n'ivyo umukiriya wese akeneye

#Quasa #QUA #bloomreach

Bloomreach ni urubuga ruri mu vya mbere, rwubakiye kuri AI kuva mu ntango, ruhuza ivyo umukiriya aronka n'ivyo akeneye kandi rugatunganya ingene agura, rufasha amashirahamwe guha abakiriya serivisi zirangwa n'ubwenge nyakuri, ubwo nyene, mu ntambwe zose bacamwo.

Ku mutima warwo hari Loomi AI — moteri y'ubwenge ikoresha abakozi ba AI bashobora gukora bigenga, ihuriza hamwe amakuru yerekeye abakiriya, ibidandazwa n'urudandaza kugira ihuze serivisi n'ivyo umukiriya wese akeneye yigenga, itume kurondera birangwa n'ubwenge, ishoboze kugura biciye mu biyago, kandi ikoreshe ibikorwa vyo kumenyekanisha ibidandazwa mu buryo bwikora.

Mu 2026, Bloomreach ibandanya kwigaragaza nk'urubuga rumaze gukomera kandi rwitwararika ibiva mu bikorwa, rukorera amashirahamwe arenga 1,400 kw'isi yose. Biciye ku vyiyongereyeko vuba nka Loomi AI for Shopify n'ubushobozi bwongerewe bw'abakozi ba AI bigenga (harimwo Loomi Marketing Agent), ifasha amashirahamwe kuva ku bikoresho bitandukanye bidakorana akaja ku buryo bumwe burangwa n'ubwenge, butuma amahera yinjira yiyongera ku rugero rushobora gupimwa.

Inguvu nyamukuru:

• Ubwenge bw'abakozi ba Loomi AI bigenga — Gufata ingingo ubwo nyene, AutoSegments, Analytics Assistant, na Marketing Agent itegura amasekeza yuzuye ihereye kw'itegeko rimwe gusa.
• Guhuza serivisi n'ivyo umukiriya wese akeneye mu nzira zose — Gushira mu ngiro ibikorwa ata nkomyi biciye kuri email, SMS, porogarama yo kuri telefone ngendanwa, urubuga, kurondera n'izindi nzira — hamwe n'inzira 13+ zahurijwe hamwe n'amakuru arambuye ishirahamwe ryironkera ubwayo ku bakiriya.
• Kurondera no gutora ibidandazwa mu buryo bwigenga — Uburyo bwo kurondera bwiga ubwabwo, butahura ico umuguzi agomba, bukongera Revenue Per Visit (RPV), kandi bugakuraho inyishu zidafasha biciye mu gutunganya no kwerekana ibidandazwa mu buryo burangwa n'ubwenge.
• Abakozi ba AI b'ibiganiro n'ugufasha kugura — Clarity n'abakozi ba AI b'ibiganiro bongerewe ubushobozi bayobora abakiriya nk'abakozi b'abahinga bo mu mangazini, bakongera cane ugufatanya n'abakiriya n'igitigiri c'abashika ku kugura.
• Ubushobozi bwo gukorera amashirahamwe manini na ROI — Gukurikiza amategeko n'ibisabwa ku rugero rukomeye, gukorana n'izindi porogarama (harimwo Shopify, Salesforce, HubSpot), n'ivyavuye mu bikorwa vyemejwe: amahera yinjira biciye kuri email yiyongereye ku rugero rwa 40%+, RPV yiyongereye ku rugero rwa 362%, n'amajana y'amamiliyoni y'amahera yinjira mu rudandaza yagizweko ingaruka.

Bloomreach irabereye abadandaza bo ku rugero rwo hagati gushika ku runini, amashirahamwe adandaza kuri internet, ayo mu vy'ingendo, ayo mu vy'ubwiza, n'ayandi mashirahamwe akora cane ivy'urudandaza ashaka guhuza serivisi n'ivyo umukiriya wese akeneye abifashijwemwo na AI, ku rugero rushobora kwaguka, atarinze gucunga ibikoresho vyinshi bitandukanye, kimwekimwe cose gikora igikorwa kimwe gusa.

Ivy'ingenzi vyerekeye abakiriya n'urwego rw'urudandaza:
Amashirahamwe nka Benefit Cosmetics, On the Beach, Ganni, FitFlop, na Puma avuga ko yagize iterambere rikomeye muri CTR, mu gitigiri c'abashika ku kugura no mu mahera yinjira.
Yahawe incuro zitatu ikibanza c'imbere muri Gartner Magic Quadrant yo mu 2026 yerekeye kurondera no gutora ibidandazwa.
“Loomi AI yaradufashije gutanguza amasekeza mu masaha aho kuba mu misi, yongera ituma amahera yinjira kuri email imwe yiyongera ku rugero rwa 40%.” — Inkuru z'ingaruka nyakuri ku bakiriya.

Ivy'ingenzi: Ubushobozi bwa Loomi AI bwo gukoresha abakozi ba AI bigenga, guhuza serivisi n'ivyo umukiriya wese akeneye mu nzira zose zahurijwe hamwe, kurondera kwigenga kurangwa n'ubwenge, urudandaza biciye mu biyago, n'ivyavuye mu bikorwa vy'urudandaza bikomeye kandi vyemejwe.

Ibishobora gukenera kwitonderwa: Igenewe amashirahamwe manini, ibiciro n'uburyo bwo kuyishira mu ngiro bigatunganywa hisunzwe ishirahamwe ryose (ibereye cane amashirahamwe afise amakuru menshi bihagije); akamaro kayo kose kaboneka iyo amakuru ahurijwe hamwe neza kandi umugwi ukayikoresha.

Urubanza rwa nyuma: Inyenyeri 4.8/5. Bloomreach ikorana na Loomi AI ni rumwe mu mbuga za AI zuzuye kandi zikora neza kurusha izindi mu rudandaza ruhujwe n'ivyo umukiriya wese akeneye mu 2026. Ituma abakiriya baronka serivisi zibahimbara, ikagira n'ingaruka ziboneka ku mahera yinjira, ivyo bikayigira ihitamwo ryo ku rwego rwo hejuru ku mashirahamwe afise imigambi minini kandi yiteguriye kwagura mu buryo burangwa n'ubwenge serivisi zihujwe n'ivyo umukiriya wese akeneye.

Na wewe ronka agashimwe ka QUA mu gutanga isuzuma kuri Quasa.io!

Tangura: https://quasa.io/projects/bloomreach