Hightouch: CDP igizwe n'ibice bihuzwa n'urubuga rw'iyamamazabikorwa rukoresha porogaramu za AI zikora zigenga, byizewe n'ibigo binini

#Quasa #QUA #Hightouch

Hightouch (igaragara kuri Quasa.io/projects/hightouch) ni urubuga ruza ku isonga mu mbuga z'amakuru y'abakiriya zigizwe n'ibice bihuzwa (CDP) no mu mbuga z'iyamamazabikorwa zikoresha porogaramu zikora zigenga, rugenewe ibigo binini bigezweho.

Aho kuguhatira gukoporora amakuru ukayashyira mu bundi bubiko bwitaruye, Hightouch ikorera ku bubiko bunini bw'amakuru usanganywe (Snowflake, BigQuery, Databricks, Redshift, n'ibindi), igatuma ayo makuru akoreshwa ako kanya mu bikoresho 300+ by'iyamamazabikorwa, kugurisha no kwamamaza.

Mu mikorere yayo y'ibanze, Hightouch ni urubuga rw'iyamamazabikorwa rukoresha porogaramu zikora zigenga, rushingiye kuri CDP igizwe n'ibice bihuzwa iza ku isonga muri uru rwego. Ihuza ikoreshwa ry'amakuru rikorerwa mu bubiko bwayo na porogaramu z'ubwenge bw'ubukorano (AI) zikora zigenga kandi zisobanukiwe imiterere y'ikirango cyawe, amakuru y'abakiriya n'amateka y'ibyavuye mu bikorwa byawe.

Iby'ingenzi biyiranga birimo:
• Imiterere ikorera mu bubiko bw'amakuru — Kugira uburenganzira busesuye ku makuru, kugena uko acungwa no kuyacungira umutekano, nta yandi makopi yayo akozwe.
• Urubuga rw'iyamamazabikorwa rukoresha porogaramu zikora zigenga (AMP) — Porogaramu za AI zikora zigenga zitanga ibitekerezo by'ibikorwa byo kwamamaza, zigakora ibikoresho byo kwamamaza bihuye n'ikirango, zigategura amatsinda y'abo kwamamaza bigenewe, kandi zigahuza ishyirwa mu bikorwa ryo kwamamaza mu miyoboro yose.
• Customer Studio & Gushyira amakuru mu bikorwa ako kanya — Tegura amatsinda y'abo ugamije kugeraho, uhuze ibyo uha buri mukiriya n'ibimukeneye ku giti cye ku buryo bwa 1:1, kandi uhuze amakuru ako kanya na buri gikoresho.
• Ubushobozi bujyanye n'ibyo ibigo binini bisaba — SOC 2, uburyo buhanitse bwo kumenya amakuru atandukanye yerekeye umukiriya umwe no kuyahuza, ubushobozi bwo gukurikirana imikorere, no guhuza neza n'ibikoresho usanzwe ukoresha.
• Umusaruro wagaragajwe — Yizewe na Spotify, PetSmart, Warner Music Group, Chime, Fundrise n'ibindi bigo amagana bikura vuba.

Ibereye cyane amakipe y'iyamamazabikorwa azi gukoresha amakuru neza, ibigo bigamije gukura n'ibigo binini bishaka ubushobozi bukomeye bwo gushyira amakuru y'abakiriya mu bikorwa, bitaboshywe ku mutanga serivisi umwe cyangwa ngo bigire ingorane zikomeye zo kuyishyira mu bikorwa. Mu 2026, Hightouch ishyirwa mu cyiciro cy'Abayobozi muri Gartner Magic Quadrant igenewe imbuga z'amakuru y'abakiriya, kandi ikomeje kuyobora impinduka ziganisha ku iyamamazabikorwa rigizwe n'ibice bihuzwa kandi rikoresha AI.

Abayikoresha barayishimiye:
“Hightouch yatumye amaherezo ishami ry'iyamamazabikorwa ribasha gukoresha ubushobozi bwose bw'ububiko bwacu bw'amakuru nta ngorane zisanzwe. Ibikorwa byo kwamamaza byatwaraga ibyumweru ubu bitangizwa mu minsi mike.”
“Porogaramu za AI zikora zigenga zisobanukiwe koko uburyo ikirango cyacu kivugana n'abantu — ni ubwa mbere iyamamazabikorwa rikoresha AI ryumvikana nk'irifite akamaro nyako.”
“Ni yo CDP igizwe n'ibice bihuzwa nziza kurusha izindi ku isoko. Umuvuduko, ubushobozi bwo guhuza n'ibikenewe n'imicungire y'amakuru, byose ku rubuga rumwe.”

Yitwara neza cyane cyane mu gushyira amakuru mu bikorwa ako kanya, guhuza ibyo uha buri mukiriya n'ibimukeneye ku giti cye uko umubare w'abakiriya wiyongera, gukoresha porogaramu zikora zigenga mu bikorwa byo kwamamaza byikora, gukomeza kugira ububasha busesuye ku makuru no kwihutisha cyane ibikorwa by'iyamamazabikorwa.

Inenge: Isaba kuba ufite ububiko bunini bw'amakuru bugezweho; ubushobozi buhanitse bwa porogaramu za AI zikora zigenga bushobora gukenera kubanza gushyirwaho no gutozwa; igiciro cyiyongera bitewe n'ikoreshwa kandi gishobora kuba kinini ku bigo binini cyane.

Muri rusange, ku makipe y'iyamamazabikorwa n'ay'amakuru mu 2026 ashaka gushyira amakuru y'abakiriya mu bikorwa ku rwego rw'ibigo binini, hamwe n'ubushobozi bukomeye bwa AI, Hightouch ni rumwe mu mbuga zikomeye kandi zubahwa cyane ziboneka. Si indi CDP gusa — ni sisitemu igezweho icunga ibikorwa by'iyamamazabikorwa, yubakiwe umuvuduko, ububasha bwo kugenzura n'ubwenge.

Bona kandi igihembo cya QUA binyuze kuri Quasa!

Inyenyeri 4.8/5 (ni indashyikirwa mu miterere yayo, mu guhanga udushya twa AI no mu kwitegura gukoreshwa n'ibigo binini; hari utuntu duto twagaragajwe ku kuba ishingiye ku bubiko bunini bw'amakuru no ku biciro byiyongera uko ikoreshwa ryaguka).

Tangira: https://quasa.io/projects/hightouch