Hightouch: Composable CDP n'urubuga rwo kumenyekanisha ibidandazwa rukoresha abakozi ba AI, amashirahamwe yizigira

#Quasa #QUA #Hightouch

Hightouch (yerekanwa kuri Quasa.io/projects/hightouch) ni urubuga ruza imbere mu guhuza ibice vy'amakuru y'abakiriya (Composable Customer Data Platform, CDP) no mu kumenyekanisha ibidandazwa hakoreshejwe abakozi ba AI ku mashirahamwe agezweho.

Aho kugutegeka kwimurira amakuru mu bundi bubiko buyagumiza ukwayo, Hightouch ikorera ku bubiko bw'amakuru usanganywe (Snowflake, BigQuery, Databricks, Redshift, etc.) maze igatuma ayo makuru akoreshwa ubwo nyene mu bikoresho 300+ vyo kumenyekanisha ibidandazwa, kugurisha no kwamamaza.

Mu ntumbero yayo nyamukuru, Hightouch ni urubuga rwo kumenyekanisha ibidandazwa rukoresha abakozi ba AI, rushingiye kuri Composable CDP iza imbere muri ico gisata, rugahuza ugukoresha amakuru biturutse mu bubiko bwayo n'abakozi ba AI b'ubwenge batahura uko ikirango cawe gikora, amakuru y'abakiriya n'ivyavuye mu bikorwa vyawe vya kera.

Mu vy'ingenzi biruranga harimwo:
• Inyubako ishingiye ku bubiko bw'amakuru — Kugira amakuru yose ayawe, kuyacunga no kuyakingira ata makopi mashasha yayo akozwe.
• Agentic Marketing Platform (AMP) — Abakozi ba AI batanga ivyiyumviro vy'amasekeza, bahingura ibikoresho vyo kwamamaza bihuye n'ikirango, barema imigwi y'abo kwerekezako ubutumwa, bagatunganya n'ishirwa mu ngiro ry'amasekeza mu mihora yose.
• Customer Studio & Ugukoresha amakuru ubwo nyene — Rema imigwi y'abo kwerekezako ubutumwa, huza ivyo utanga n'umukiriya umwumwe ku rugero rwa 1:1, wongere uhuze amakuru ubwo nyene n'igikoresho cose.
• Ubushobozi bujanye n'ivyo amashirahamwe akeneye — SOC 2, ubuhinga buhanitse bwo guhuza amakuru aranga umukiriya umwe, ugukurikirana ingene urubuga rukora, n'uguhuza ata ngorane n'ibikoresho usanzwe ukoresha.
• Akamaro kamaze kwemezwa — Yizigirwa na Spotify, PetSmart, Warner Music Group, Chime, Fundrise, hamwe n'ayandi mashirahamwe amajana akura ningoga.

Irabereye cane imigwi yo kumenyekanisha ibidandazwa izi gukoresha neza amakuru, amashirahamwe yitaho gukura, n'amashirahamwe ashaka gukoresha amakuru y'abakiriya mu buryo bukomeye atabohewe ku mutanga serivisi umwe canke ngo ahure n'ingorane zikomeye zo kuyishira mu ngiro. Mu 2026, Hightouch yemewe nka Leader muri Gartner Magic Quadrant for Customer Data Platforms kandi irabandanya kuja imbere mu kwimukira ku kumenyekanisha ibidandazwa gushingiye ku bice bishobora guhuzwa kandi gukoresha AI.

Abayikoresha barayikunda cane:
“Hightouch yahavuye iha igisata co kumenyekanisha ibidandazwa ubushobozi bwo gukoresha ububiko bwacu bwose bw'amakuru ata ngorane twari dusanzwe duhura na zo. Amasekeza yahora atwara amayinga ubu atangura mu misi mikeyi.”
“Abakozi ba AI baratahura vy'ukuri uburyo ikirango cacu kivugana n'abantu — ni ryo rya mbere gukoresha AI mu kumenyekanisha ibidandazwa bitugirira akamaro vy'ukuri.”
“Ni yo composable CDP nziza kuruta izindi kw'isoko. Umuvuduko, ubushobozi bwo guhuza n'ibikenewe, n'ugucunga amakuru, vyose biri mu rubuga rumwe.”

Iribonekeza cane mu gukoresha amakuru ubwo nyene, mu guhuza ivyo utanga n'umukiriya umwumwe uko igitigiri c'abakiriya ciyongera, mu gukoresha abakozi ba AI mu gutunganya amasekeza, mu kugumana ububasha bwose ku makuru, no mu kwihutisha cane ibikorwa vyo kumenyekanisha ibidandazwa.

Utunenge: Isaba ko haba hari ububiko bw'amakuru bugezweho; ubushobozi buhanitse bw'abakozi ba AI bushobora gukenera kubanza gutunganywa no kumenyerezwa; igiciro ciyongera uko ikoreshwa ryiyongera kandi gishobora kuba kinini ku mashirahamwe manini cane.

Muri rusangi, ku migwi yo kumenyekanisha ibidandazwa n'iyijejwe amakuru mu 2026 ishaka gukoresha amakuru y'abakiriya ku rugero rw'ivyo amashirahamwe akeneye, ifise n'ubushobozi bukomeye bwa AI, Hightouch ni rumwe mu mbuga zikomeye kandi zubahwa cane ziriho. Si iyindi CDP gusa — ni uburyo bugezweho bwo gukoresha ibikorwa vyo kumenyekanisha ibidandazwa, bwubakiwe ku muvuduko, ku bubasha bwo kugenzura no ku bwenge.

Ronkera kandi agashimwe ka QUA biciye kuri Quasa!

Inyenyeri 4.8/5 (irakomeye cane mu nyubako yayo, mu guhanga udushasha muri AI no mu kuba yiteguriye gukoreshwa n'amashirahamwe; hari utuntu dukeyi two kwitondera ku kwisunga ububiko bw'amakuru no ku mahera yiyongera uko ikoreshwa ryaguka).

Tangura: https://quasa.io/projects/hightouch