Hightouch: I-Composable CDP ne-Agentic Marketing Platform ezethenjwa yizinkampani ezinkulu

#Quasa #QUA #Hightouch

I-Hightouch (evezwe ku-Quasa.io/projects/hightouch) iyinkundla ehamba phambili ye-Composable Customer Data Platform (CDP) ne-Agentic Marketing Platform yezinkampani zesimanje.

Kunokuba ikuphoqe ukuba ukopishele idatha kwenye futhi indawo ehlukanisiwe, i-Hightouch isebenza ngokuqondile phezu kwenqolobane yakho yedatha ekhona (Snowflake, BigQuery, Databricks, Redshift, njll.) futhi yenza leyo datha isetshenziswe ngesikhathi sangempela kumathuluzi angaphezu kuka-300+ okuthengisa, okumaketha nawokukhangisa.

Ngokuyisisekelo, i-Hightouch iyi-Agentic Marketing Platform enikwa amandla yi-Composable CDP ehamba phambili kulo mkhakha, ehlanganisa ukusetshenziswa kwedatha ngokuqondile enqolobaneni nama-ejenti ahlakaniphile e-AI aqonda umongo womkhiqizo wakho, idatha yamakhasimende nomlando wemiphumela yokusebenza.

Amaphuzu asemqoka ahlanganisa:
• Isakhiwo Esisebenza Ngokuqondile Enqolobaneni Yedatha — Ubunikazi, ukuphathwa nokuvikeleka okuphelele kwedatha ngaphandle kwamakhophi amasha edatha.
• I-Agentic Marketing Platform (AMP) — Ama-ejenti e-AI aqhamuka nemibono yemikhankaso, akhiqize izinto zokukhangisa ezihambisana nomkhiqizo, akhe amaqembu ezethameli futhi aqondise ukuqhutshwa kwemikhankaso kuzo zonke iziteshi.
• I-Customer Studio Nokusetshenziswa Kwedatha Ngesikhathi Sangempela — Yakha amaqembu ezethameli, yenza okuqukethwe kuhambisane nomuntu ngamunye ngesilinganiso esingu-1:1 futhi uvumelanise idatha ngokushesha kuwo wonke amathuluzi.
• Izici Ezisezingeni Lezinkampani Ezinkulu — I-SOC 2, ukuhlonza okuthuthukile ukuthi yimaphi amarekhodi angawomuntu oyedwa, ukuqapha isimo sokusebenza nokuhlanganiswa okushelelayo namathuluzi osuvele uwasebenzisa.
• Umthelela Ofakazelwe — Yethenjwa yi-Spotify, yi-PetSmart, yi-Warner Music Group, yi-Chime, yi-Fundrise nangamakhulu ezinye izinkampani ezikhula ngokushesha.

Ifaneleka kakhulu emaqenjini okumaketha anolwazi lokusebenzisa idatha, ezinhlanganweni ezigxile ekukhuleni nasezinkampanini ezinkulu ezifuna ukusebenzisa idatha yamakhasimende ngamandla ngaphandle kokuboshelwa kumhlinzeki oyedwa noma izinkinga ezinkulu zokuyiqalisa. Ngo-2026, i-Hightouch ihlonishwa njengoMholi ku-Gartner Magic Quadrant for Customer Data Platforms futhi iyaqhubeka nokuhola ushintsho olubheke ekumaketheni okwakhiwa ngezingxenye ezihlanganisekayo nokunikwa amandla yi-AI.

Umphakathi uyayithanda:
“Ekugcineni i-Hightouch inikeze ezokumaketha amandla ayo yonke inqolobane yethu yedatha ngaphandle kwezinkinga ezivamile. Imikhankaso eyayivame ukuthatha amasonto manje yethulwa ngezinsuku.”
“Ama-ejenti e-AI ayiqonda ngempela indlela umkhiqizo wethu okhuluma ngayo — kungokokuqala ngqa ukuthi ukumaketha nge-AI kuzwakale kuwusizo ngempela.”
“I-CDP engcono kakhulu emakethe eyakhiwa ngezingxenye ezihlanganisekayo. Isivinini, ukuguquguquka nokuphathwa kwedatha konke kusenkundleni eyodwa.”

Ivelela kakhulu ekusetshenzisweni kwedatha ngesikhathi sangempela, ekwenzeni okuqukethwe kuhambisane nomuntu ngamunye ngezinga elikwazi ukunwetshwa, ekuqhubeni imikhankaso ngokuzenzakalela ngama-ejenti, ekugcineni ukulawula okuphelele kwedatha nasekusheshiseni kakhulu umsebenzi wokumaketha.

Ububi: Idinga isisekelo senqolobane yedatha yesimanje; izici ezithuthukile zama-ejenti e-AI zingase zidinge ukulungiselelwa nokuqeqeshwa okuthile ekuqaleni; amanani enyuka ngokusetshenziswa futhi angaba makhulu ezinkampanini ezinkulu kakhulu.

Sekukonke, emaqenjini okumaketha nawedatha ngo-2026 afuna ukusetshenziswa kwedatha yamakhasimende okusezingeni lezinkampani ezinkulu okunamakhono anamandla e-AI, i-Hightouch ingenye yezinkundla ezinamandla nezihlonishwa kakhulu ezitholakalayo. Ayiyona nje enye i-CDP — iwuhlelo lokusebenza lokumaketha lwesimanje olwakhelwe isivinini, ukulawula nobuhlakani.

Zuza nomklomelo we-QUA nge-Quasa!

Izinkanyezi ezingu-4.8/5 (ivelele ngesakhiwo, ukusungula izinto ezintsha nge-AI nokulungela ukusetshenziswa yizinkampani ezinkulu; kunamaphuzu amancane mayelana nokuncika enqolobaneni yedatha nezindleko zokwandisa ukusetshenziswa).

Qalisa: https://quasa.io/projects/hightouch