Hightouch: I-CDP enokwakhiwa ngamacandelo neqonga lentengiso leearhente elithenjwa ngamashishini

#Quasa #QUA #Hightouch

I-Hightouch (eboniswe ku-Quasa.io/projects/hightouch) lelona qonga liphambili ledatha yabathengi elinokwakhiwa ngokudibanisa amacandelo (CDP) kunye neqonga lentengiso elisebenzisa iiarhente kumashishini anamhlanje.

Endaweni yokukunyanzela ukuba ukhuphele idatha kwenye indawo yokugcina ezimeleyo kwakhona, i-Hightouch isebenza ngokuthe ngqo phezu kovimba wakho wedatha okhoyo (Snowflake, BigQuery, Databricks, Redshift, njl.) ize yenze loo datha isebenze kwizixhobo ezingama-300+ zentengiso, ukuthengisa nezibhengezo ngexesha lokwenene.

Eyona nto isisiseko nge-Hightouch kukuba liqonga lentengiso elisebenzisa iiarhente, elixhaswa yi-CDP enokwakhiwa ngamacandelo nephambili kolu shishino, lidibanisa ukwenziwa kwedatha isebenze ngokuthe ngqo kuvimba wedatha kunye neearhente ezikrelekrele ze-AI eziqondayo imeko yophawu lwakho, idatha yabathengi nembali yokusebenza.

Iimpawu eziphambili ziquka:
• Uyilo Olwakhelwe Kuvimba Wedatha — Ubunini, ulawulo nokhuseleko lwedatha olupheleleyo ngaphandle kweekopi ezintsha zedatha.
• Iqonga Lentengiso Elisebenzisa Iiarhente (AMP) — Iiarhente ze-AI ezivelisa izimvo zamaphulo, ziyile imathiriyeli yentengiso ehambelana nophawu, zakhe amaqela ekujoliswe kuwo, zize zilungelelanise ukuphunyezwa kwamaphulo kuwo onke amajelo.
• I-Customer Studio & Ukwenziwa Kwedatha Isebenze Ngexesha Lokwenene — Yakha amaqela ekujoliswe kuwo, yenza ulungelelwaniso lomntu ngamnye lwe-1:1, uze ungqamanise idatha ngoko nangoko kwisixhobo ngasinye.
• Iimpawu Ezihlangabezana Neemfuno Zamashishini Amakhulu — SOC 2, ukuchongwa okuphucukileyo kokuba iinkcukacha ezahlukeneyo zezomntu omnye, ukubekwa esweni kokusebenza, nokudityaniswa ngokutyibilikayo nezixhobo osele uzisebenzisa.
• Impembelelo Engqiniweyo — Ithenjwa yi-Spotify, yi-PetSmart, yi-Warner Music Group, yi-Chime, yi-Fundrise nangamakhulu ezinye iinkampani ezikhula ngokukhawuleza.

Ifaneleke kakhulu kumaqela entengiso anobuchule bokusebenzisa idatha, imibutho egxile ekukhuleni, namashishini afuna ukwenziwa kwedatha yabathengi isebenze ngamandla ngaphandle kokubotshelelwa kumnikezeli omnye okanye iingxaki ezinkulu zokuphumeza inkqubo. Ngo-2026, i-Hightouch yamkelwa njengeNkokeli kwi-Gartner Magic Quadrant yamaqonga edatha yabathengi, kwaye iyaqhubeka nokukhokela inguqu esingise kwintengiso enokwakhiwa ngokudibanisa amacandelo nexhaswa yi-AI.

Uluntu luyayithanda:
“Ekugqibeleni i-Hightouch inike icandelo lentengiso amandla oovimba bethu bedatha ngokupheleleyo ngaphandle kweengxaki eziqhelekileyo. Amaphulo awayedla ngokuthatha iiveki ngoku aphehlelelwa ngeentsuku.”
“Iiarhente ze-AI ziyiqonda ngenene indlela uphawu lwethu olunxibelelana ngayo — kokokuqala ukuba intengiso ye-AI ivakale iluncedo ngokwenene.”
“Yeyona CDP enokwakhiwa ngamacandelo ibalaseleyo kwimarike. Isantya, ububhetyebhetye nolawulo zonke zikwiqonga elinye.”

Ibalasele ngokukodwa ekwenzeni idatha isebenze ngexesha lokwenene, ekulungiseleleni amava omntu ngamnye ngendlela enokwandiswa, ekwenzeni amaphulo aqhutywe ngokuzenzekelayo ziiarhente, ekugcineni ulawulo olupheleleyo lwedatha nasekukhawuleziseni kakhulu isantya sentengiso.

Izinto ezingeloncedo: Ifuna isiseko sovimba wedatha wale mihla; iimpawu eziphucukileyo zeearhente ze-AI zisenokufuna ukuseta noqeqesho oluthile ekuqaleni; amaxabiso ayenyuka ngokusetyenziswa kwaye anokuba phezulu kakhulu kumashishini amakhulu kakhulu.

Lilonke, kumaqela entengiso nawedatha ngo-2026 afuna ukwenziwa kwedatha yabathengi isebenze kwinqanaba elihlangabezana neemfuno zamashishini amakhulu, kunye namandla amakhulu e-AI, i-Hightouch lelinye lawona maqonga anamandla nahlonitshwayo akhoyo. Ayiyiyo nje enye i-CDP — yinkqubo yokusebenza yentengiso yale mihla eyakhelwe isantya, ulawulo nobukrelekrele.

Fumana nomvuzo we-QUA nge-Quasa!

Iinkwenkwezi eziyi-4.8/5 (igqwesile kuyilo, kubuchule obutsha be-AI nasekulungeleni ukusetyenziswa ngamashishini amakhulu; kukho iziphawuli ezimbalwa ngokuxhomekeka kuvimba wedatha neendleko zokwandisa ukusetyenziswa).

Qalisa: https://quasa.io/projects/hightouch