Hightouch: Composable CDP neAgentic Marketing Platform Zvinovimbwa Nazvo Nemakambani Makuru

#Quasa #QUA #Hightouch

Hightouch (inoratidzwa paQuasa.io/projects/hightouch) ndiyo Composable Customer Data Platform (CDP) neAgentic Marketing Platform inotungamira kumakambani makuru emazuva ano.

Panzvimbo pekukumanikidza kukopa data muchimwezve chichengetero chakasiyana nezvimwe, Hightouch inoshanda yakananga padura rako riripo redata (Snowflake, BigQuery, Databricks, Redshift, nezvimwewo) uye inoita kuti data iroro rishandiswe pazvishandiso 300+ zvekushambadzira, kutengesa, nekuisa zviziviso, zvichiitika ipapo ipapo.

Musimboti weHightouch ndewekuti iAgentic Marketing Platform inoshandisa Composable CDP inotungamira muindasitiri, ichibatanidza kushandiswa kwedata riri mudura nevamiririri veAI vakangwara vanonzwisisa mamiriro echiratidzo chebhizinesi rako, data revatengi, uye nhoroondo yemigumisiro yakawanikwa.

Zvinhu zvikuru zvinosanganisira:
• Mavakirwo Akavakirwa Padura Redata — Kuva muridzi wedata zvizere, kuritonga, nekurichengetedza pasina kugadzira mamwe makopi edata.
• Agentic Marketing Platform (AMP) — Vamiririri veAI vanotsvaga mazano emishandirapamwe, vanogadzira zvinyorwa nemifananidzo zvinoenderana nechiratidzo chebhizinesi, vanoumba mapoka evanhu vekushambadzirira, uye vanoronga kuitwa kwemabasa munzira dzose dzekusvitsa mashoko dzakabatana.
• Customer Studio & Kushandiswa Kwedata Ipapo Ipapo — Gadzira mapoka evanhu vekushambadzirira, ita kuti zvinosvitswa kumutengi zvienderane naye pachiyero che1:1, uye enzanisa data pazvishandiso zvose ipapo ipapo.
• Zvinhu Zvakakodzera Makambani Makuru — SOC 2, nzira dzepamusoro dzekubatanidza marekodhi kuti zvizivikanwe kuti ndeemunhu mumwe chete, kugona kuona zviri kuitika muhurongwa, uye kubatana kuri nyore nezvishandiso zvaunotoshandisa.
• Migumisiro Yakasimbiswa — Inovimbwa nayo neSpotify, PetSmart, Warner Music Group, Chime, Fundrise, nemazana emamwe makambani ari kukura nokukurumidza.

Yakanyatsokodzera zvikwata zvekushambadzira zvinonzwisisa data, masangano anotarisa kukura, nemakambani makuru anoda kushandisa data revatengi zvine simba pasina kusungirirwa kumutengesi mumwe chete kana matambudziko makuru pakutanga kuishandisa. Muna 2026, Hightouch inocherechedzwa seMutungamiri muGartner Magic Quadrant yeCustomer Data Platforms uye inoramba ichitungamira shanduko yakananga kukushambadzira kunoshandisa zvikamu zvinogona kubatanidzwa uye kunotsigirwa neAI.

Vanhu vanoishandisa vari kuifarira:
“Hightouch yakazopa chikwata chekushambadzira simba rekushandisa dura redu rose redata pasina matambudziko aiwanzoitika. Mishandirapamwe yaimbotora mavhiki yava kutangwa mumazuva.”
“Vamiririri veAI vanonyatsonzwisisa matauriro echiratidzo chebhizinesi redu — aka ndekekutanga kushambadzira neAI kuchinyatsonzwika kuchibatsira.”
“Ndiyo CDP inoumbwa nezvikamu yakanakisisa pamusika. Kumhanya, kugona kuchinjika, nekutonga data zvose zviri mupuratifomu imwe chete.”

Inonyanya kugona kuita kuti data rishandiswe ipapo ipapo, kuita kuti zvinopiwa mutengi zvienderane naye kunyange basa richikura, kuita kuti vamiririri veAI vazviitire mabasa emishandirapamwe, kuramba uine utongi hwakazara hwedata, uye kukurumidzisa zvikuru kufambira mberi kwebasa rekushambadzira.

Zvazvakaipira: Inoda kuva nedura redata remazuva ano sehwaro; mabasa epamusoro evamiririri veAI angada kutanga agadzirirwa nekudzidziswa; mutengo unokwira zvichienderana nekushandiswa uye unogona kuva mukuru kumakambani akakura zvikuru.

Tichitarisa zvose, kuzvikwata zvekushambadzira nezvedata muna 2026 zvinoda kushandiswa kwedata revatengi kwakakodzera makambani makuru pamwe chete nemabasa ane simba eAI, Hightouch ndeimwe yemapuratifomu ane simba zvikuru uye anoremekedzwa zvikuru aripo. Haisi imwewo CDP chete — ndiyo hurongwa hwemazuva ano hwekufambisa basa rekushambadzira hwakavakirwa kukurumidza, utongi, nehungwaru.

Wanawo mubayiro weQUA kuburikidza neQuasa!

Nyeredzi 4.8/5 (inonyanya kunaka pamavakirwo, pakuvandudza neAI, uye pakugadzirira kushandiswa nemakambani makuru; pane zvishoma zvinoda kucherechedzwa pamusoro pekutsamira padura redata uye mari inokwira nekukura kwekushandiswa).

Tanga: https://quasa.io/projects/hightouch