Hightouch: CDP ya Zigawo Zolumikizika ndi Pulatifomu ya Malonda Yoyendetsedwa ndi Ma Agent a AI Yomwe Makampani Akuluakulu Amakhulupirira

#Quasa #QUA #Hightouch

Hightouch (yomwe yafotokozedwa pa Quasa.io/projects/hightouch) ndi pulatifomu yotsogola ya deta ya makasitomala (CDP) yomangidwa ndi zigawo zolumikizika komanso pulatifomu ya malonda yoyendetsedwa ndi ma agent a AI ya makampani akuluakulu amakono.

M'malo mokukakamizani kukopera deta n'kuiika m'nkhokwe ina yodzipatula, Hightouch imagwira ntchito mwachindunji pa nkhokwe ya deta yomwe muli nayo kale (Snowflake, BigQuery, Databricks, Redshift, ndi zina) ndipo imathandiza kugwiritsa ntchito detayo m'zida 300+ zotsatsira malonda, zogulitsira ndi zotsatsira zotsatsa nthawi yomweyo.

Maziko a Hightouch ndi pulatifomu ya malonda yoyendetsedwa ndi ma agent a AI, yomwe imathandizidwa ndi CDP ya zigawo zolumikizika yotsogola m'gawoli. Imaphatikiza kugwiritsa ntchito deta mwachindunji kuchokera m'nkhokwe ndi ma agent anzeru a AI omwe amamvetsetsa mmene mtundu wanu ulili, deta ya makasitomala ndi mbiri ya zotsatira za ntchito zanu.

Zinthu zake zofunika kwambiri ndi izi:
• Kapangidwe Kogwira Ntchito Mwachindunji pa Nkhokwe ya Deta — Umwini wonse wa deta, kayendetsedwe kake ndi chitetezo chake popanda kupanga makope atsopano a deta.
• Agentic Marketing Platform (AMP) — Ma agent a AI omwe amatulutsa malingaliro a makampeni, kupanga zinthu zotsatsira zogwirizana ndi mtundu wanu, kusankha magulu a anthu oti malonda afikire, ndi kugwirizanitsa ntchito zotsatsira m'njira zonse.
• Customer Studio ndi Kugwiritsa Ntchito Deta Nthawi Yomweyo — Sankhani magulu a anthu oti malonda afikire, sinthani uthenga kuti ugwirizane ndi kasitomala aliyense pa mlingo wa 1:1, ndipo gwirizanitsani deta nthawi yomweyo ndi chida chilichonse.
• Zinthu Zoyenerera Makampani Akuluakulu — SOC 2, njira zapamwamba zozindikirira kuti deta yosiyanasiyana ndi ya munthu yemweyo, kutha kuyang'anira mmene dongosolo likugwirira ntchito, ndi kulumikizana mosavuta ndi zida zomwe mumagwiritsa ntchito kale.
• Zotsatira Zotsimikizika — Imakhulupiriridwa ndi Spotify, PetSmart, Warner Music Group, Chime, Fundrise, ndi makampani ena mazanamazana omwe akukula mofulumira.

Ndi yabwino kwambiri kwa magulu otsatsa malonda odziwa kugwiritsa ntchito deta, mabungwe omwe cholinga chawo ndi kukula, ndi makampani akuluakulu omwe akufuna kugwiritsa ntchito deta ya makasitomala mwamphamvu popanda kukakamizika kudalira wopereka ntchito m'modzi kapena kukumana ndi mavuto aakulu poyamba kuigwiritsa ntchito. Mu 2026, Hightouch yadziwika kuti ndi Mtsogoleri mu Gartner Magic Quadrant for Customer Data Platforms ndipo ikupitiriza kutsogolera kusintha kopita ku malonda ogwiritsa ntchito zigawo zolumikizika komanso oyendetsedwa ndi AI.

Anthu amene akuigwiritsa ntchito akuikonda:
“Pomalizira pake, Hightouch yapatsa gulu lotsatsa malonda mphamvu zonse za nkhokwe yathu ya deta popanda mavuto omwe timakumana nawo nthawi zambiri. Makampeni omwe kale ankatenga milungu tsopano amayambitsidwa m'masiku ochepa.”
“Ma agent a AI amamvetsetsadi kalembedwe ndi kalankhulidwe ka mtundu wathu — aka ndi koyamba kuti kugwiritsa ntchito AI potsatsa malonda kumveke kukhala kothandiza kwenikweni.”
“CDP yabwino kwambiri ya zigawo zolumikizika pamsika. Liwiro, kusinthasintha ndi kayendetsedwe ka deta zonse zili mu pulatifomu imodzi.”

Imachita bwino kwambiri makamaka pogwiritsa ntchito deta nthawi yomweyo, kusintha mauthenga kuti agwirizane ndi kasitomala aliyense ngakhale chiwerengero cha makasitomala chikukula, kuyendetsa makampeni mwachisawawa mothandizidwa ndi ma agent a AI, kusunga ulamuliro wonse pa deta, ndi kufulumizitsa kwambiri ntchito zotsatsa malonda.

Zofooka zake: Imafuna kukhala ndi nkhokwe yamakono ya deta monga maziko; zinthu zapamwamba za ma agent a AI zingafune kukonzedwa ndi kuphunzitsidwa poyambirira; mtengo umakwera malinga ndi kagwiritsidwe ntchito ndipo ukhoza kukhala waukulu kwa makampani aakulu kwambiri.

Ponseponse, kwa magulu otsatsa malonda ndi oyang'anira deta mu 2026 omwe akufuna kugwiritsa ntchito deta ya makasitomala pamlingo woyenerera makampani akuluakulu komanso kukhala ndi mphamvu zazikulu za AI, Hightouch ndi imodzi mwa mapulatifomu amphamvu kwambiri komanso olemekezedwa kwambiri omwe alipo. Si CDP ina chabe — ndi dongosolo lamakono loyendetsera ntchito zotsatsa malonda, lopangidwa kuti likhale lofulumira, lopatsa ogwiritsa ntchito ulamuliro, komanso lanzeru.

Pezaninso mphotho ya QUA kudzera pa Quasa!

Nyenyezi 4.8/5 (yabwino kwambiri pa kapangidwe, luso latsopano la AI, ndi kukonzeka kugwiritsidwa ntchito ndi makampani akuluakulu; pali zochepa zoti muganizire pa kudalira nkhokwe ya deta ndi kukwera kwa ndalama pamene kagwiritsidwe ntchito kakukula).

Yambani: https://quasa.io/projects/hightouch