[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-zuckerberg-s-ai-ultimatum-meta-bets-the-company-on-ai-driven-impact-metrics":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":151,"categories":216},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":42,"links":80,"view_type":83,"video_url":84,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"Zuckerberg's AI Ultimatum: Meta Bets the Company on \"AI-Driven Impact\" Metrics","Starting in 2026, every Meta employee will be judged primarily by one thing: how effectively they use AI (or build AI tools) to deliver real business results. Mark Zuckerberg has declared “AI-driven impact” the new core performance metric, effectively making everything else secondary.","Starting in 2026, every Meta employee will be judged primarily by one thing: how effectively they use AI (or build AI tools) to deliver real business results.","Mark Zuckerberg has declared “AI-driven impact” the new core performance metric, effectively making everything else secondary.","\u003Cp>Starting in 2026, every Meta employee will be judged primarily by one thing: how effectively they use AI (or build AI tools) to deliver real business results. \u003Ca href=\"https://quasa.io/media/mark-zuckerberg-gains-26-billion-in-a-single-day-outpacing-h-m-s-valuation\">Mark Zuckerberg\u003C/a> has declared “AI-driven impact” the new core performance metric, effectively making everything else secondary.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"225\" src=\"https://quasa.io/storage/photos/01/image - 2025-07-30T202532.847.jpg\" width=\"300\" />\u003C/strong>It’s not just “use AI more.” It’s “show me the measurable value you created with AI, or you’re gone.” There will be a gentle transition period in 2025 (extra bonuses for AI wins, recognition, etc.), but from 2026 onward this single metric becomes the main driver of ratings, promotions, and, yes, layoffs.\u003C/p>\n\n\u003Cp>The truly wild part: only Meta’s own AI tools count toward the score.\u003C/p>\n\n\u003Cp>That’s right. You can be the world’s best prompt engineer with \u003Ca href=\"https://quasa.io/media/the-ai-arms-race-heats-up-anthropic-uncovers-china-sponsored-autonomous-cyberattacks-using-claude-code\">Claude\u003C/a>, \u003Ca href=\"https://quasa.io/media/youtube-integrates-gemini-ai-with-new-ask-button-your-video-q-a-just-got-smarter\">Gemini\u003C/a>, or \u003Ca href=\"https://quasa.io/media/elon-musk-believes-grok-5-could-achieve-agi-and-this-should-not-be-underestimated\">Grok\u003C/a>, but unless you’re squeezing every drop of productivity out of Llama 4, Meta’s internal agents, or whatever homegrown models the company ships, it won’t move the needle on your performance review.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-11-17T174858.805.jpg\" width=\"300\" />Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-great-semiconductor-reconfiguration-how-fdi-is-rewiring-the-world-s-chip-supply-chain\">The Great Semiconductor Reconfiguration: How FDI Is Rewiring the World’s Chip Supply Chain\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/crypto-s-hidden-liquidity-trap-tom-lee-s-bombshell-on-market-makers-and-the-bitcoin-bloodbath\">Crypto's Hidden Liquidity Trap: Tom Lee's Bombshell on Market Makers and the Bitcoin Bloodbath\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/china-s-ai-startups-cut-the-dollar-cord-from-silicon-valley-money-to-state-guidance\">China’s AI Startups Cut the Dollar Cord: From Silicon Valley Money to State Guidance\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-study-without-getting-bored\">How to Study without Getting Bored\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"225\" src=\"https://quasa.io/storage/photos/00/image - 2025-07-30T202437.432 (1) (1).jpg\" width=\"300\" />\u003Ca href=\"https://quasa.io/media/zuckerberg-s-ai-gamble-meta-s-billions-in-the-balance-after-q3-earnings-miss-the-mark\">Zuckerberg\u003C/a> is so obsessed with turning Meta into an AI leader that he’s willing to restructure the entire 70,000-person company around it: superstar contracts to poach top talent, billions poured into custom silicon, and now forcing every single employee (from engineers to HR to marketing) to live and breathe Meta’s own (currently lagging-behind) AI stack.\u003C/p>\n\n\u003Cp>It’s a gigantic, high-stakes corporate experiment. On one hand, it could create the most AI-native workforce on the planet and catapult \u003Ca href=\"https://quasa.io/media/meta-s-reels-revenue-hits-50-billion-annually-a-stark-divide-for-creators\">Meta\u003C/a> back to the bleeding edge. On the other, it risks massive resentment, gaming of the system, and an exodus of talent who just want to use the best tools available instead of being locked into whatever the internal AI team managed to ship this quarter.\u003C/p>\n\n\u003Cp>Either way, it’s fascinating to watch. Very few CEOs have the power (and the willingness) to bend an entire Fortune 50 company to their personal technological obsession quite this hard.\u003C/p>\n\n\u003Cp>Meta employees, good luck in 2026. The rest of us will be grabbing popcorn.\u003C/p>","zuckerberg-s-ai-ultimatum-meta-bets-the-company-on-ai-driven-impact-metrics","2025-11-17T16:50:23.000000Z","17.11.2025",{"image":81,"thumb":82},"https://quasa.io/storage/images/news/caU6bjKF9OGgWVZL0A1It4oLmHVdCwiDPEWnz8w6.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/caU6bjKF9OGgWVZL0A1It4oLmHVdCwiDPEWnz8w6.jpg","small",null,1754,0,"en",{"id":42,"title":43,"slug":44,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":84,"created_at":92,"updated_at":93,"lang":87},"Quasa media blog about growth hacking in Tech","All the most interesting and useful about technologies. Exclusive articles from technologies you won't find anywhere else.","Technology, tech, business, ai, gadget, gadgets, life hacks","2023-03-23T08:15:32.000000Z","2024-08-25T15:37:57.000000Z",[95,108,119,130,141],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":83,"video_url":84,"views":106,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Why a Chatbot Is Not AI Implementation (Even If It “Works”)","In boardrooms around the world, the conversation about “AI transformation” often begins and ends with the same sentence:\n“Let’s launch a chatbot.”","why-a-chatbot-is-not-ai-implementation-even-if-it-works","2026-04-04T11:25:59.000000Z","2026-04-11T09:17:00.000000Z","11.04.2026",{"title":47,"slug":48},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/5nXl751JTSJQGGTReajb8EcjviD8xjHfasr7izYk.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/5nXl751JTSJQGGTReajb8EcjviD8xjHfasr7izYk.jpg",12,false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":83,"video_url":84,"views":118,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Chatbots and the Already-Gone","Danish scientists teamed up with shrinks and did what any sane person would do in 2026: they dug into whether AI is making the already-batshit even more batshit.","chatbots-and-the-already-gone","2026-03-28T20:04:23.000000Z","2026-04-11T06:04:00.000000Z",{"title":47,"slug":48},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/2BZyVo3V4JYjSwSr0Sx8nPKR0kpXPIprTvE0pNTt.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2BZyVo3V4JYjSwSr0Sx8nPKR0kpXPIprTvE0pNTt.jpg",118,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":83,"video_url":84,"views":129,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Market Sizing in Minutes: How Claude AI Just Turned TAM, SAM, and SOM Analysis into a 2-Minute Superpower","For years, calculating Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) was one of the most tedious parts of any strategy, pitch deck, or go-to-market plan.","market-sizing-in-minutes-how-claude-ai-just-turned-tam-sam-and-som-analysis-into-a-2-minute-superpower","2026-03-28T18:02:11.000000Z","2026-04-11T03:52:00.000000Z",{"title":19,"slug":20},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/WqSZ1w4RUZJdakkDj5L1v09G7bkmNxCVAU244BAb.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/WqSZ1w4RUZJdakkDj5L1v09G7bkmNxCVAU244BAb.jpg",209,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":134,"formatted_created_at":135,"category":136,"links":137,"view_type":83,"video_url":84,"views":140,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Marble 1.1 — World Labs Just Made Their World Model Significantly Better","World Labs has released a meaningful update to its generative world model: Marble 1.1 and a new, more powerful variant called Marble 1.1 Plus.","marble-1-1-world-labs-just-made-their-world-model-significantly-better","2026-04-10T19:22:07.000000Z","10.04.2026",{"title":43,"slug":44},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/Klmcbo6URuD0uYTxZn4aR9x8zl98NpFfsdMHTGHw.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Klmcbo6URuD0uYTxZn4aR9x8zl98NpFfsdMHTGHw.jpg",556,{"title":142,"description":143,"slug":144,"created_at":145,"publish_at":145,"formatted_created_at":135,"category":146,"links":147,"view_type":83,"video_url":84,"views":150,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Unmasking Runway Characters: The Unexpected Rise of the Real-Time Avatar","The generative AI landscape is moving so fast it's sometimes hard to keep up. But just when we thought we knew what to expect from major players like Runway, they dropped a curveball: Runway Characters.","unmasking-runway-characters-the-unexpected-rise-of-the-real-time-avatar","2026-04-10T19:04:45.000000Z",{"title":58,"slug":63},{"image":148,"thumb":149},"https://quasa.io/storage/images/news/Lxi7mPfuvku81DkTvlELBfErpx8nbus6cXvBCWMk.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Lxi7mPfuvku81DkTvlELBfErpx8nbus6cXvBCWMk.jpg",501,[152,165,179,191,204],{"title":153,"description":154,"slug":155,"created_at":156,"publish_at":157,"formatted_created_at":158,"category":159,"links":160,"view_type":83,"video_url":84,"views":163,"likes":164,"lang":87,"comments_count":86,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":161,"thumb":162},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",69532,2,{"title":166,"description":167,"slug":168,"created_at":169,"publish_at":170,"formatted_created_at":171,"category":172,"links":173,"view_type":176,"video_url":84,"views":177,"likes":178,"lang":87,"comments_count":86,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":174,"thumb":175},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",69227,4,{"title":180,"description":181,"slug":182,"created_at":183,"publish_at":184,"formatted_created_at":185,"category":186,"links":187,"view_type":83,"video_url":84,"views":190,"likes":178,"lang":87,"comments_count":86,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":188,"thumb":189},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",66979,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":83,"video_url":84,"views":202,"likes":164,"lang":87,"comments_count":203,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":200,"thumb":201},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",41111,1,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":176,"video_url":84,"views":215,"likes":164,"lang":87,"comments_count":86,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":213,"thumb":214},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",40298,[217,218,219,220,221,222,223,224,225,226,227,228,229],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]