[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-youtubers-outshine-streaming-giants-as-young-audiences-shift-preferences":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":162,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":54,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"YouTubers Outshine Streaming Giants as Young Audiences Shift Preferences","In the age-old debate of “watch a series or browse YouTube,” the latter is increasingly coming out on top. Young viewers are gravitating toward free, creator-driven content over premium streaming subscriptions, and the numbers tell a compelling story. According to Nielsen’s February 2025 analytics, YouTube now commands 11.6% of total TV viewership—surpassing Disney and rivaling the combined share of Netflix and Amazon. Notably, this figure doesn’t even account for viewing on smartphones and tablets, where YouTube’s dominance is likely even more pronounced.","In the age-old debate of “watch a series or browse YouTube,” the latter is increasingly coming out on top.","A striking 56% of Gen Z viewers find social media content more relevant than traditional TV shows and movies.","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cstrong>In the age-old debate of “watch a series or browse \u003Ca href=\"https://quasa.io/media/buying-youtube-subscribers-a-shortcut-to-fame-or-a-risky-gamble\">YouTube\u003C/a>,” the latter is increasingly coming out on top.\u003C/strong>\u003C/p>\n\n\u003Cp>Young viewers are gravitating toward free, creator-driven content over premium streaming subscriptions, and the numbers tell a compelling story.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-16t095314472.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTubers Outshine Streaming Giants as Young Audiences Shift Preferences\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-16t095314472.jpg\" width=\"300\" />\u003C/picture>According to Nielsen’s February 2025 analytics, \u003Ca href=\"https://quasa.io/media/flow-chart-for-youtube-vlog\">YouTube\u003C/a> now commands 11.6% of total TV viewership —surpassing Disney and rivaling the combined share of Netflix and Amazon.\u003C/p>\n\n\u003Cp>Notably, this figure doesn’t even account for viewing on smartphones and tablets, where YouTube’s dominance is likely even more pronounced.\u003C/p>\n\n\u003Cp>For years, industry veterans dismissed YouTubers as mere amateurs, but the data is forcing a reckoning.\u003C/p>\n\n\u003Cp>A striking 56% of Gen Z viewers find social media content more relevant than traditional TV shows and movies.\u003C/p>\n\n\u003Cp>Additionally, half of young audiences report feeling a stronger emotional connection to creators than to actors or TV characters. Meanwhile, 41% of consumers believe streaming services simply aren’t worth the subscription cost.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read\u003C/strong>:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/youtube-ads-vs-facebook-ads-vs-tiktok-ads\">YouTube Ads vs. Facebook Ads vs. TikTok Ads\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-rank-youtube-videos-on-google\">How to Rank YouTube Videos on Google\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>YouTube’s appeal goes beyond its personal connection with creators. The platform offers a robust recommendation algorithm, an endless stream of diverse content, and—crucially—no hefty subscription fees.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-04-16t095211668.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTubers Outshine Streaming Giants as Young Audiences Shift Preferences\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-04-16t095211668.jpg\" width=\"300\" />\u003C/picture>This last point hits hard: after Disney raised its prices in late 2024, it lost 700,000 subscribers, underscoring the growing resistance to rising costs. Even YouTube’s advertising model seems to resonate better with viewers, delivering targeted ads that feel less intrusive than those on traditional streaming platforms.\u003C/p>\n\n\u003Cp>These trends put legacy media companies in a precarious position. With viewers increasingly frustrated by price hikes and questioning the value of streaming services, the traditional subscription-based model is under scrutiny.\u003C/p>\n\n\u003Cp>YouTube’s rise highlights a fundamental shift in how audiences consume entertainment, forcing streaming giants to rethink their strategies. As young viewers continue to prioritize accessibility, relatability, and cost, the battle for screen time is no longer just about content — it’s about understanding what today’s audiences truly value.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","youtubers-outshine-streaming-giants-as-young-audiences-shift-preferences","2025-04-16T07:54:52.000000Z","16.04.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/oSANgWP1LggraUUitAiouuOEvzk02uuG5pf9JyLb.jpg","https://cdn.quasa.io/images/news/oSANgWP1LggraUUitAiouuOEvzk02uuG5pf9JyLb.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/oSANgWP1LggraUUitAiouuOEvzk02uuG5pf9JyLb.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/oSANgWP1LggraUUitAiouuOEvzk02uuG5pf9JyLb.webp","large",null,1470,0,"en",{"id":54,"title":55,"slug":56,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":94,"lang":89},"YouTube Marketing Strategies and Tips, Business Blog","Growth hacking articles on youtube","Marketing, Strategies, Tips, Business, Blog, 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Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":144,"image_webp":145,"thumb":146,"thumb_webp":147},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",73,{"title":150,"description":151,"slug":152,"created_at":153,"publish_at":154,"formatted_created_at":117,"category":155,"links":156,"view_type":109,"video_url":86,"views":161,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70869,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":85,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70633,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":109,"video_url":86,"views":202,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":86,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68264,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":109,"video_url":86,"views":216,"likes":175,"lang":89,"comments_count":217,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42236,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":85,"video_url":86,"views":231,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41331,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]