[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-youtube-s-total-dominance-for-the-first-time-ever-it-has-overtaken-netflix-in-daily-viewing-time":66},{"data":4},[5,53,60],{"name":6,"slug":7,"categories":8},"Tech","tech",[9,13,17,21,25,29,33,37,41,45,49],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"id":38,"title":39,"slug":40},28,"Technology","technology",{"id":42,"title":43,"slug":44},32,"Artificial Intelligence","artificial-intelligence",{"id":46,"title":47,"slug":48},26,"Security and protection","security-and-protection",{"id":50,"title":51,"slug":52},31,"YouTube Blog","youtube-blog",{"name":54,"slug":55,"categories":56},"News","news",[57],{"id":58,"title":54,"slug":59},18,"quasanews",{"name":61,"slug":62,"categories":63},"Business","business",[64],{"id":65,"title":61,"slug":62},16,{"post":67,"published_news":93,"popular_news":150,"categories":222},{"title":68,"description":69,"meta_title":68,"meta_description":70,"meta_keywords":71,"text":72,"slug":73,"created_at":74,"publish_at":75,"formatted_created_at":76,"category_id":50,"links":77,"view_type":82,"video_url":83,"views":65,"likes":84,"lang":85,"comments_count":84,"category":86},"YouTube’s Total Dominance: For the First Time Ever, It Has Overtaken Netflix in Daily Viewing Time","In 2025, the average person spent 99.1 minutes per day on YouTube — compared to just 93.4 minutes on Netflix.","The age of “appointment television” is long gone. The age of “whatever, whenever, forever” belongs to YouTube.","But when it comes to the currency that matters most — minutes of human life willingly surrendered — YouTube has taken the crown.","\u003Cp>In 2025, the average person spent \u003Cstrong>99.1 minutes per day\u003C/strong> on YouTube — compared to just \u003Cstrong>93.4 minutes\u003C/strong> on Netflix.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/photo_2026-06-10_14-09-53.webp\" type=\"image/webp\">\u003Cimg  alt=\"YouTube’s Total Dominance: For the First Time Ever, It Has Overtaken Netflix in Daily Viewing Time\" class=\"image-align-center\" height=\"233\" src=\"https://cdn.quasa.io/photos/0001/photo_2026-06-10_14-09-53.jpg\" width=\"300\" />\u003C/picture>\u003C/p>\n\n\u003Cp>YouTube has officially become the world’s most-watched video platform by time spent, according to new data from media research firm Digital i (\u003Ca href=\"https://www.digital-i.com/news-articles/press-release-youtube-overtakes-netflix-for-average-daily-viewing-time-while-netflix-channel-achieves-widest-reach-of-2025\">reported across Bloomberg, The Guardian, and others\u003C/a>). The gap is small on paper, but symbolically enormous: the free, creator-driven video giant has edged past the subscription streaming king in the one metric that actually matters — how much real human attention it commands every single day.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Who’s Watching the Most?\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-06-10t142313254.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube’s Total Dominance: For the First Time Ever, It Has Overtaken Netflix in Daily Viewing Time\" class=\"image-align-left\" height=\"134\" src=\"https://cdn.quasa.io/photos/0001/image-2026-06-10t142313254.jpg\" width=\"200\" />\u003C/picture>The heaviest YouTube users are in South Korea, Japan, and the United States. But the most striking growth story is happening among older audiences: engagement is rising fastest among viewers \u003Ca href=\"https://www.mediaplaynews.com/report-youtube-overtakes-netflix-for-average-daily-viewing-time/\">\u003Cstrong>55 and older\u003C/strong>\u003C/a>.\u003C/p>\n\n\u003Cp>The platform once dismissed as a teen distraction has quietly become the default screen-time destination for an entire generation that grew up with broadcast TV.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Remember What Netflix’s CEO Said?\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-06-10t142319181.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube’s Total Dominance: For the First Time Ever, It Has Overtaken Netflix in Daily Viewing Time\" class=\"image-align-right\" height=\"201\" src=\"https://cdn.quasa.io/photos/0001/image-2026-06-10t142319181.jpg\" width=\"300\" />\u003C/picture>Just over a year ago, Netflix co-CEO Ted Sarandos was asked whether his company had “destroyed Hollywood.” \u003Cstrong>His confident reply: \u003C/strong> \u003C/p>\n\n\u003Cp>\u003Cem>No… we’re "\u003Cstrong>saving Hollywood\u003C/strong>."\u003C/em>\u003C/p>\n\n\u003Cp>The subtext was clear: Netflix is the noble savior of big-budget storytelling, premium series, and cinematic quality. YouTube? That’s just a \u003Cstrong>time-killer\u003C/strong> — addictive short-form junk food for the algorithm-addicted masses.\u003C/p>\n\n\u003Cp>Cinephiles everywhere probably smirked at the time. Today, that quote reads like a quiet surrender. While Netflix was busy “saving Hollywood,” YouTube was busy capturing the world’s attention — \u003Ca href=\"https://quasa.io/media/youtube-viewers-now-watch-2-billion-hours-of-shorts-on-tvs-every-month\">one 8-minute video, 45-second Shorts clip, and late-night rabbit hole at a time.\u003C/a>\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>What This Actually Means\u003C/strong>\u003C/h4>\n\n\u003Cp>This isn’t just another “streaming wars” headline.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-06-10t142317115.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube’s Total Dominance: For the First Time Ever, It Has Overtaken Netflix in Daily Viewing Time\" class=\"image-align-right\" height=\"201\" src=\"https://cdn.quasa.io/photos/0001/image-2026-06-10t142317115.jpg\" width=\"300\" />\u003C/picture>It’s a fundamental shift in how humanity spends its entertainment hours:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>YouTube wins on \u003Cstrong>variety, immediacy, and personalization\u003C/strong>. No subscription walls, no monthly bills, no “sorry, this title isn’t available in your region.”\u003C/li>\n\t\u003Cli>Netflix wins on \u003Cstrong>polish and prestige\u003C/strong> — but polish is losing the battle for raw time.\u003C/li>\n\t\u003Cli>The audience is voting with its eyeballs, and the vote is clear: people want to watch \u003Cstrong>more\u003C/strong>, not necessarily “better” in the traditional Hollywood sense.\u003C/li>\n\u003C/ul>\n\n\u003Cp>YouTube has also benefited from the massive shift from mobile to living-room viewing (big-screen TVs + YouTube app). Meanwhile, Netflix has seen its average daily usage actually \u003Cstrong>decline\u003C/strong> year-over-year.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/another-10-crypto-companies-erased-forever-in-just-five-days-now-only-8-255-left-the-purge-is-accelerating\">Another 10 Crypto Companies Erased Forever in Just Five Days – Now Only 8,255 Left. The Purge Is Accelerating.\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/why-every-trader-should-follow-macroeconomic-trends\">Why Every Trader Should Follow Macroeconomic Trends\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-independent-pros-get-paid-faster-in-2026\">How Independent Pros Get Paid Faster in 2026\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/archive-digitization-challenges-how-to-choose-the-right-scanner\">Archive Digitization Challenges: How to Choose the Right Scanner?\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Bigger Picture\u003C/strong>\u003C/h4>\n\n\u003Cp>This milestone caps a decade in which YouTube has evolved from “that place where kids watch Minecraft videos” into the default entertainment backbone of the internet. It now commands more daily attention than any other single video service on Earth — including the one that once positioned itself as the future of television.\u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-06-10t142320715.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube’s Total Dominance: For the First Time Ever, It Has Overtaken Netflix in Daily Viewing Time\" class=\"image-align-left\" height=\"201\" src=\"https://cdn.quasa.io/photos/0001/image-2026-06-10t142320715.jpg\" width=\"300\" />\u003C/picture>Netflix still leads in premium scripted content and global reach in some markets (it even has the widest single-channel reach in the Digital i study). But when it comes to the currency that matters most — \u003Cstrong>minutes of human life willingly surrendered\u003C/strong> — YouTube has taken the crown.\u003C/p>\n\n\u003Cp>And it did it without spending billions on original blockbusters or A-list stars. It did it with creators, algorithms, and an endless supply of whatever people actually feel like watching right now.\u003C/p>\n\n\u003Cp>The age of “appointment television” is long gone. The age of “whatever, whenever, forever” belongs to YouTube.\u003C/p>\n\n\u003Cp>Welcome to the new normal.\u003C/p>","youtube-s-total-dominance-for-the-first-time-ever-it-has-overtaken-netflix-in-daily-viewing-time","2026-06-10T12:26:18.000000Z","2026-06-13T03:22:00.000000Z","13.06.2026",{"image":78,"image_webp":79,"thumb":80,"thumb_webp":81},"https://cdn.quasa.io/images/news/GS2DyQk31LTZbkjfYUQC2RObA14Y3sWPWjF9lnAH.jpg","https://cdn.quasa.io/images/news/GS2DyQk31LTZbkjfYUQC2RObA14Y3sWPWjF9lnAH.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/GS2DyQk31LTZbkjfYUQC2RObA14Y3sWPWjF9lnAH.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/GS2DyQk31LTZbkjfYUQC2RObA14Y3sWPWjF9lnAH.webp","small",null,0,"en",{"id":50,"title":51,"slug":52,"meta_title":87,"meta_description":88,"meta_keywords":89,"show_on_homepage":90,"deleted_at":83,"created_at":91,"updated_at":92,"lang":85},"YouTube AI Hacks: Viral Thumbnails, Avatars & Monetization | QUASA","Growth hacking articles on youtube","Marketing, Strategies, Tips, Business, Blog, YouTube",false,"2024-08-30T04:54:10.000000Z","2026-04-22T15:03:37.000000Z",[94,97,111,124,137],{"title":68,"description":69,"slug":73,"created_at":74,"publish_at":75,"formatted_created_at":76,"category":95,"links":96,"view_type":82,"video_url":83,"views":65,"likes":84,"lang":85,"comments_count":84,"is_pinned":90},{"title":51,"slug":52},{"image":78,"image_webp":79,"thumb":80,"thumb_webp":81},{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":82,"video_url":83,"views":110,"likes":84,"lang":85,"comments_count":84,"is_pinned":90},"Part 4. The Final Bloodbath: Insiders Are Dumping, Exchanges Are Bleeding, and the Last Meme Coin Rally Is a Dead Cat Bounce","This is not a correction. This is not a “healthy pullback”. This is the final bloodbath.","part-4-the-final-bloodbath-insiders-are-dumping-exchanges-are-bleeding-and-the-last-meme-coin-rally-is-a-dead-cat-bounce","2026-06-08T17:28:44.000000Z","2026-06-12T16:23:00.000000Z","12.06.2026",{"title":54,"slug":59},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/NW8WkmIGFJJCk45oDmbJkBLlb7wBLK3q044eqghQ.jpg","https://cdn.quasa.io/images/news/NW8WkmIGFJJCk45oDmbJkBLlb7wBLK3q044eqghQ.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/NW8WkmIGFJJCk45oDmbJkBLlb7wBLK3q044eqghQ.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/NW8WkmIGFJJCk45oDmbJkBLlb7wBLK3q044eqghQ.webp",77,{"title":112,"description":113,"slug":114,"created_at":115,"publish_at":116,"formatted_created_at":103,"category":117,"links":118,"view_type":82,"video_url":83,"views":123,"likes":84,"lang":85,"comments_count":84,"is_pinned":90},"Code is Law 2.0: How LLMs Are Giving Lawrence Lessig’s 1999 Idea a Second Life","The question is no longer whether code will be law. 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You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":61,"slug":62},{"image":189,"image_webp":83,"thumb":190,"thumb_webp":190},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",75201,6,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":82,"video_url":83,"views":206,"likes":163,"lang":85,"comments_count":207,"is_pinned":90},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-05-18T19:10:00.000000Z","18.05.2026",{"title":19,"slug":20},{"image":202,"image_webp":203,"thumb":204,"thumb_webp":205},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",48635,1,{"title":209,"description":210,"slug":211,"created_at":212,"publish_at":213,"formatted_created_at":214,"category":215,"links":216,"view_type":177,"video_url":83,"views":221,"likes":163,"lang":85,"comments_count":84,"is_pinned":90},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":217,"image_webp":218,"thumb":219,"thumb_webp":220},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",47246,[223,224,225,226,227,228,229,230,231,232,233,234,235],{"title":23,"slug":24},{"title":43,"slug":44},{"title":51,"slug":52},{"title":39,"slug":40},{"title":47,"slug":48},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":54,"slug":59},{"title":11,"slug":12},{"title":61,"slug":62}]