[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-youtube-s-new-push-notification-crackdown-a-smart-fix-for-notification-fatigue-or-a-hit-to-creator-reach":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":150,"categories":221},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":77,"formatted_created_at":78,"category_id":54,"links":79,"view_type":84,"video_url":85,"views":26,"likes":86,"lang":87,"comments_count":86,"category":88},"YouTube’s New Push Notification Crackdown: A Smart Fix for Notification Fatigue or a Hit to Creator Reach?","In the ongoing conversation around content deliverability, YouTube has just rolled out a significant change that will affect millions of creators and subscribers.","Starting today, the platform is automatically disabling push notifications for any channel a user hasn’t watched or reacted to (by tapping the notification) for more than a month.  ","\u003Cp>In the ongoing conversation around content deliverability, YouTube has just rolled out a significant change that will affect millions of creators and subscribers. Starting today, the platform is automatically disabling push notifications for any channel a user hasn’t watched or reacted to (by tapping the notification) for more than a month.  \u003C/p>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-04-23t143007628.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube’s New Push Notification Crackdown: A Smart Fix for Notification Fatigue or a Hit to Creator Reach?\" class=\"image-align-left\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-04-23t143007628.jpg\" width=\"300\" />\u003C/picture>The in-app bell notifications remain untouched — they will still appear in the top-right corner of YouTube on mobile and desktop. Only the external push alerts sent to your phone’s lock screen are being turned off.\u003C/p>\n\n\u003Cp>YouTube’s reasoning is refreshingly straightforward and user-centric. The company has observed that when subscribers receive too many push notifications, the natural reaction is to disable notifications for the entire YouTube app at the device level.\u003C/p>\n\n\u003Cp>Once that happens, every channel the user once subscribed to loses its direct line to that person’s attention. By quietly pruning inactive notification relationships, YouTube hopes to prevent total notification burnout and keep the remaining push alerts meaningful.\u003C/p>\n\n\u003Cp>The data backs up the problem. Depending on the format and niche, the average click-through rate on YouTube push notifications hovers between \u003Cstrong>0.1 % and 1 %\u003C/strong>. In other words, the vast majority of pushes go unclicked.\u003C/p>\n\n\u003Cp>Yet there’s another side to the story that creators know all too well. Those tiny percentages represent the platform’s most loyal viewers — the die-hard fans who have explicitly said, “Yes, I want to know the moment you upload something new.” These are the people who watch entire videos, comment, share, and often become the core of a channel’s community and revenue. Losing direct push access to them is not trivial.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>What This Means for Creators\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-04-23t143009523.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube’s New Push Notification Crackdown: A Smart Fix for Notification Fatigue or a Hit to Creator Reach?\" class=\"image-align-right\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-04-23t143009523.jpg\" width=\"300\" />\u003C/picture>For most channels, the immediate impact will be small. The majority of views have always come from algorithmic recommendations, suggested videos, and search rather than push notifications.\u003C/p>\n\n\u003Cp>Still, for creators who have built a highly engaged, notification-enabled audience, this change removes one of the few guaranteed delivery mechanisms left on the platform.\u003C/p>\n\n\u003Cp>\u003Cstrong>It forces a sharper focus on other retention tools:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Stronger community tab posts;\u003C/li>\n\t\u003Cli>Email list ownership;\u003C/li>\n\t\u003Cli>Discord or Telegram groups;\u003C/li>\n\t\u003Cli>More compelling in-video calls-to-action to re-enable notifications.\u003C/li>\n\u003C/ul>\n\n\u003Cp>In short, YouTube is telling creators: “If your audience truly wants to hear from you, they’ll keep the notifications alive themselves.”\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>What This Means for Viewers\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/0001/image-2026-04-23t143011441.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube’s New Push Notification Crackdown: A Smart Fix for Notification Fatigue or a Hit to Creator Reach?\" class=\"image-align-left\" height=\"447\" src=\"https://cdn.quasa.io/photos/0001/image-2026-04-23t143011441.jpg\" width=\"300\" />\u003C/picture>For viewers, the change is almost entirely positive. Fewer irrelevant push alerts should reduce the urge to turn off YouTube notifications entirely. Those who remain subscribed to a handful of truly active channels will continue receiving timely alerts, while dormant subscriptions quietly fade into the background without cluttering the lock screen.\u003C/p>\n\n\u003Cp>The in-app notification center still gives users full control and visibility, so nothing is truly lost — only the noise is reduced.\u003C/p>\n\n\u003Cp>Alo read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/10-years-in-crypto-quasa-joins-the-elite-1-and-continues-to-gain-strength-qua-crypto-buyback-april-2026\">10 Years in Crypto: QUASA Joins the Elite 1% and Continues to Gain Strength (QUA Crypto Buyback - April 2026)\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/a16z-invests-in-mts-the-24-7-monitoring-the-situation-livestream-that-wants-to-own-real-time-news-on-x\">a16z Invests in MTS: The 24/7 “Monitoring the Situation” Livestream That Wants to Own Real-Time News on X\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/claude-design-looks-great-but-it-devours-your-token-limits-here-s-how-to-use-it-smartly\">Claude Design Looks Great — But It Devours Your Token Limits. Here’s How to Use It Smartly\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Bigger Picture on Content Deliverability\u003C/strong>\u003C/h4>\n\n\u003Cp>This update is the latest chapter in a broader industry trend. Platforms are increasingly prioritizing signal over volume. Instagram, TikTok, and X have all made similar moves in recent years to combat notification fatigue. The underlying message is clear: in an age of infinite content, the real challenge is not distribution — it’s attention.\u003C/p>\n\n\u003Cp>YouTube is betting that a cleaner, more intentional notification experience will keep users from checking out of the ecosystem altogether. Whether that bet pays off for creators in the long run will depend on how quickly they adapt their engagement strategies beyond the push button.\u003C/p>\n\n\u003Cp>One thing is certain: the era of “set it and forget it” notification growth is officially over. The channels that thrive will be the ones whose content is strong enough that their most loyal fans actively choose to keep hearing from them — every single time.\u003C/p>","youtube-s-new-push-notification-crackdown-a-smart-fix-for-notification-fatigue-or-a-hit-to-creator-reach","2026-04-23T12:32:15.000000Z","23.04.2026",{"image":80,"image_webp":81,"thumb":82,"thumb_webp":83},"https://cdn.quasa.io/images/news/CeKKOmW8G5UoYDFB91yqL5J8iyEnOm9Uqw3OPNv1.jpg","https://cdn.quasa.io/images/news/CeKKOmW8G5UoYDFB91yqL5J8iyEnOm9Uqw3OPNv1.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CeKKOmW8G5UoYDFB91yqL5J8iyEnOm9Uqw3OPNv1.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CeKKOmW8G5UoYDFB91yqL5J8iyEnOm9Uqw3OPNv1.webp","small",null,0,"en",{"id":54,"title":55,"slug":56,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":85,"created_at":92,"updated_at":93,"lang":87},"YouTube AI Hacks: Viral Thumbnails, Avatars & Monetization | QUASA","Growth hacking articles on youtube","Marketing, Strategies, Tips, Business, Blog, YouTube","2024-08-30T04:54:10.000000Z","2026-04-22T15:03:37.000000Z",[95,99,112,125,137],{"title":72,"description":73,"slug":76,"created_at":77,"publish_at":77,"formatted_created_at":78,"category":96,"links":97,"view_type":84,"video_url":85,"views":26,"likes":86,"lang":87,"comments_count":86,"is_pinned":98},{"title":55,"slug":56},{"image":80,"image_webp":81,"thumb":82,"thumb_webp":83},false,{"title":100,"description":101,"slug":102,"created_at":103,"publish_at":104,"formatted_created_at":78,"category":105,"links":106,"view_type":84,"video_url":85,"views":111,"likes":86,"lang":87,"comments_count":86,"is_pinned":98},"The Rice on the Chessboard: Why Humanity Keeps Underestimating Exponential AI Growth","There’s an ancient Indian parable about a wise man who, for a service rendered, asked a powerful king to pay him in rice — placing one grain on the first square of a chessboard, two on the second, four on the third, and doubling the amount with every subsequent square.","the-rice-on-the-chessboard-why-humanity-keeps-underestimating-exponential-ai-growth","2026-04-20T20:10:17.000000Z","2026-04-23T11:00:00.000000Z",{"title":47,"slug":48},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/A7vLK20XbrRVdUCdvtedODguBAKoaZY79tMBlsOE.jpg","https://cdn.quasa.io/images/news/A7vLK20XbrRVdUCdvtedODguBAKoaZY79tMBlsOE.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/A7vLK20XbrRVdUCdvtedODguBAKoaZY79tMBlsOE.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/A7vLK20XbrRVdUCdvtedODguBAKoaZY79tMBlsOE.webp",29,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":117,"formatted_created_at":78,"category":118,"links":119,"view_type":84,"video_url":85,"views":124,"likes":86,"lang":87,"comments_count":86,"is_pinned":98},"AI Companies Are “Harvesting Organs” from Dead Startups — And Founders Are Cashing In","In the race for ever-better AI, the obvious data sources — the entire public internet, books, Reddit, Wikipedia — ran dry by late 2024.","ai-companies-are-harvesting-organs-from-dead-startups-and-founders-are-cashing-in","2026-04-19T18:19:11.000000Z","2026-04-23T09:10:00.000000Z",{"title":35,"slug":36},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/AuOWNag5KhQ2BXoZMgz0ynmxkQo4SwxeXqYAsges.jpg","https://cdn.quasa.io/images/news/AuOWNag5KhQ2BXoZMgz0ynmxkQo4SwxeXqYAsges.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/AuOWNag5KhQ2BXoZMgz0ynmxkQo4SwxeXqYAsges.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/AuOWNag5KhQ2BXoZMgz0ynmxkQo4SwxeXqYAsges.webp",41,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":129,"formatted_created_at":78,"category":130,"links":131,"view_type":84,"video_url":85,"views":136,"likes":86,"lang":87,"comments_count":86,"is_pinned":98},"10 Years in Crypto: QUASA Joins the Elite 1% and Continues to Gain Strength (QUA Crypto Buyback - April 2026)","As of now, the total QUA tokens in circulation stand at 67.95 million. This move is part of a broader strategy to optimize the token's economics amid favorable market conditions.","10-years-in-crypto-quasa-joins-the-elite-1-and-continues-to-gain-strength-qua-crypto-buyback-april-2026","2026-04-23T07:39:33.000000Z",{"title":58,"slug":63},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/2NQNDviIEG8GASJXJR2iLri59UokOqLzzlxHZ8zh.jpg","https://cdn.quasa.io/images/news/2NQNDviIEG8GASJXJR2iLri59UokOqLzzlxHZ8zh.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/2NQNDviIEG8GASJXJR2iLri59UokOqLzzlxHZ8zh.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/2NQNDviIEG8GASJXJR2iLri59UokOqLzzlxHZ8zh.webp",46,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":78,"category":143,"links":144,"view_type":84,"video_url":85,"views":149,"likes":86,"lang":87,"comments_count":86,"is_pinned":98},"The Death of a VR Unicorn: Rec Room Shuts Down After 150 Million Users, $294 Million Raised, and a $3.5 Billion Valuation","After a decade of building one of the most beloved social VR platforms on the planet, Rec Room is closing its doors for good.","the-death-of-a-vr-unicorn-rec-room-shuts-down-after-150-million-users-294-million-raised-and-a-3-5-billion-valuation","2026-04-19T15:55:34.000000Z","2026-04-23T06:49:00.000000Z",{"title":65,"slug":66},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/AJj9CTvP0kh4rWQeTWBUNuEH7ZDRAAumuG3vyFxP.jpg","https://cdn.quasa.io/images/news/AJj9CTvP0kh4rWQeTWBUNuEH7ZDRAAumuG3vyFxP.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/AJj9CTvP0kh4rWQeTWBUNuEH7ZDRAAumuG3vyFxP.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/AJj9CTvP0kh4rWQeTWBUNuEH7ZDRAAumuG3vyFxP.webp",54,[151,164,180,192,207],{"title":152,"description":153,"slug":154,"created_at":155,"publish_at":156,"formatted_created_at":157,"category":158,"links":159,"view_type":84,"video_url":85,"views":162,"likes":163,"lang":87,"comments_count":86,"is_pinned":98},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":160,"image_webp":85,"thumb":161,"thumb_webp":161},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",71327,2,{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":177,"video_url":85,"views":178,"likes":179,"lang":87,"comments_count":86,"is_pinned":98},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":173,"image_webp":174,"thumb":175,"thumb_webp":176},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",71100,4,{"title":181,"description":182,"slug":183,"created_at":184,"publish_at":185,"formatted_created_at":186,"category":187,"links":188,"view_type":84,"video_url":85,"views":191,"likes":179,"lang":87,"comments_count":86,"is_pinned":98},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":189,"image_webp":85,"thumb":190,"thumb_webp":190},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68718,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":84,"video_url":85,"views":205,"likes":163,"lang":87,"comments_count":206,"is_pinned":98},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":201,"image_webp":202,"thumb":203,"thumb_webp":204},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42664,1,{"title":208,"description":209,"slug":210,"created_at":211,"publish_at":212,"formatted_created_at":213,"category":214,"links":215,"view_type":177,"video_url":85,"views":220,"likes":163,"lang":87,"comments_count":86,"is_pinned":98},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":216,"image_webp":217,"thumb":218,"thumb_webp":219},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41733,[222,223,224,225,226,227,228,229,230,231,232,233,234],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]