[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-youtube-reigns-supreme-in-streaming-for-the-third-consecutive-month":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":160,"categories":230},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":54,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"YouTube Reigns Supreme in Streaming for the Third Consecutive Month","YouTube has reaffirmed its dominance in the streaming world, securing the top spot for watch time in the U.S. for the third month in a row as of April 2025. According to Nielsen’s latest data, the platform accounted for 12.4% of total screen time, pulling ahead of competitors like Disney (10.7%), Paramount (8.9%), and NBCUniversal (8.2%). This consistent growth—up from 11.6% in February and 12% in March—solidifies YouTube’s position as the king of streaming, driven by its diverse content offerings and innovative monetization strategies.","YouTube has reaffirmed its dominance in the streaming world, securing the top spot for watch time in the U.S. for the third month in a row as of April 2025.","With watch time up 20% and Shorts proving their financial viability, YouTube is poised to maintain its crown as the streaming king for the foreseeable future.","\u003Cp>\u003Cstrong>\u003Ca href=\"https://quasa.io/media/enthusiasts-build-osint-tool-to-profile-youtube-commenters-raising-privacy-concerns\">YouTube\u003C/a> has reaffirmed its dominance in the streaming world, securing the top spot for watch time in the U.S. for the third month in a row as of April 2025.\u003C/strong>\u003C/p>\n\n\u003Cp>According to Nielsen’s latest data, the platform accounted for 12.4% of total screen time, pulling ahead of competitors like \u003Ca href=\"https://quasa.io/media/disney-rolls-out-massive-perks-program-to-retain-subscribers-amid-rising-churn-concerns\">Disney\u003C/a> (10.7%), \u003Ca href=\"https://quasa.io/media/california-vs-paramount-state-senate-probes-alleged-bribery-of-donald-trump\">Paramount\u003C/a> (8.9%), and NBCUniversal (8.2%). This consistent growth — up from 11.6% in February and 12% in March —solidifies YouTube’s position as the king of streaming, driven by its diverse content offerings and innovative monetization strategies.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Steady Rise in Viewer Attention\u003C/strong>\u003C/h4>\n\n\u003Cp>YouTube’s upward trajectory in 2025 is a testament to its adaptability in a competitive streaming landscape. The platform’s share of screen time has climbed steadily, from 11.6% in February to 12.4% in April, reflecting its ability to capture and retain viewer attention.\u003C/p>\n\n\u003Cp class=\"image-align-center\">\u003Cpicture>\u003Csource srcset=\"https://cdn.quasa.io/photos/01/photo_2025-05-31_16-19-29.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube Reigns Supreme in Streaming for the Third Consecutive Month\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/photo_2025-05-31_16-19-29.jpg\" width=\"400\" />\u003C/picture>\u003C/p>\n\n\u003Cp>Unlike subscription-based services like \u003Ca href=\"https://quasa.io/media/disney-unveils-g1t4-m1n1-droid-for-3-100-a-star-wars-inspired-companion\">Disney+\u003C/a> or \u003Ca href=\"https://quasa.io/media/paramount-offers-trump-eight-figure-sum-to-settle-lawsuit-blocking-skydance-merger\">Paramount+\u003C/a>, YouTube offers free access to a vast array of content — from vlogs and tutorials to live streams and music videos — supported by ads. This accessibility, paired with its algorithm-driven recommendations, keeps viewers engaged longer than its rivals.\u003C/p>\n\n\u003Cp>The gap between \u003Ca href=\"https://quasa.io/media/youtube-on-your-parking-lot-google-promises-video-apps-for-android-auto-but-don-t-expect-to-watch-while-driving\">YouTube\u003C/a> and its competitors is telling. Disney, with its powerhouse franchises, trails by 1.7 percentage points, while Paramount and NBCUniversal lag further behind. YouTube’s lead highlights its unique position: it’s not just a streaming service but a cultural hub where creators and audiences converge, offering something for everyone in a way that curated platforms struggle to match.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Shorts Catch Up to Long-Form Content in Revenue\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-31t162234546.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube Reigns Supreme in Streaming for the Third Consecutive Month\" class=\"image-align-left\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-31t162234546.jpg\" width=\"300\" />\u003C/picture>Beyond watch time, YouTube is making significant strides in monetization, particularly with its short-form video format, Shorts. In a recent statement reported by Variety, YouTube CEO Neal Mohan revealed that Shorts have achieved revenue parity with long-form content in several markets, including the U.S.\u003C/p>\n\n\u003Cp>In some regions, Shorts are even outpacing traditional videos in earnings per hour of watch time. This milestone marks a turning point for YouTube, which launched Shorts in 2020 to compete with TikTok’s explosive growth in the short-form video space.\u003C/p>\n\n\u003Cp>The success of Shorts is no accident. \u003Ca href=\"https://quasa.io/media/youtube-the-primary-reason-americans-still-turn-on-their-tvs\">YouTube\u003C/a> has increased ad impressions within the format, leveraging AI to enhance targeting precision and deliver more relevant ads to viewers. This has boosted revenue while maintaining user experience—a delicate balance in ad-supported platforms.\u003C/p>\n\n\u003Cp>Additionally, overall watch time on \u003Ca href=\"https://quasa.io/media/google-ads-introduces-creator-partnerships-hub-a-game-changer-for-youtube-collaborations\">YouTube\u003C/a> grew by 20% in the first quarter of 2025 compared to the previous year, providing more opportunities for ad placements across both Shorts and long-form content. This growth reflects YouTube’s ability to keep viewers hooked, whether they’re watching a 15-second clip or a 30-minute documentary.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Why YouTube Continues to Win\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-31t162235422.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube Reigns Supreme in Streaming for the Third Consecutive Month\" class=\"image-align-right\" height=\"400\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-31t162235422.jpg\" width=\"300\" />\u003C/picture>YouTube’s dominance in 2025 stems from its ability to evolve with viewer habits and creator needs. Shorts, for instance, cater to the growing demand for quick, digestible content, while long-form videos remain a staple for in-depth storytelling and education.\u003C/p>\n\n\u003Cp>The platform’s use of AI doesn’t stop at ad targeting — it also powers its recommendation engine, ensuring users are served content that keeps them engaged. This personalization sets \u003Ca href=\"https://quasa.io/media/youtube-s-latest-updates-shine-a-spotlight-on-emerging-creators-and-their-communities\">YouTube\u003C/a> apart from competitors, whose algorithms often struggle to match the same level of precision.\u003C/p>\n\n\u003Cp>Moreover, YouTube’s creator-friendly ecosystem fosters a steady stream of fresh content, from viral Shorts to niche long-form series.\u003C/p>\n\n\u003Cp>With over 2 million creators in its Partner Program as of early 2025, YouTube empowers a diverse range of voices, ensuring there’s always something new to watch.\u003C/p>\n\n\u003Cp>This creator-driven model, combined with strategic monetization improvements, has made \u003Ca href=\"https://quasa.io/media/youtube-cracks-down-on-ai-generated-fake-movie-trailers-demonetizes-channels-like-screen-trailers-and-royal-trailer\">YouTube\u003C/a> a formidable player in the streaming wars.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/opera-unveils-neon-a-groundbreaking-ai-powered-browser-at-browser-days-2025\">Opera Unveils Neon: A Groundbreaking AI-Powered Browser at Browser Days 2025\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/openai-s-o3-model-sabotages-shutdown-79-times-out-of-100-raising-alarms\">OpenAI’s o3 Model Sabotages Shutdown 79 Times Out of 100, Raising Alarms\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/japanese-scientists-develop-vr-game-that-could-improve-eyesight\">Japanese Scientists Develop VR Game That Could Improve Eyesight\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Road Ahead for Streaming\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-31t162304029.webp\" type=\"image/webp\">\u003Cimg alt=\"YouTube Reigns Supreme in Streaming for the Third Consecutive Month\" class=\"image-align-left\" height=\"267\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-31t162304029.jpg\" width=\"200\" />\u003C/picture>YouTube’s third consecutive month at the top of Nielsen’s watch time rankings, paired with the revenue success of Shorts, sends a clear message\u003C/strong>: the platform is not just surviving but thriving in the streaming era.\u003C/p>\n\n\u003Cp>As competitors like \u003Ca href=\"https://quasa.io/media/disneyplus-login-begin-how-to-active-your-disneyplus-account\">Disney\u003C/a> and Paramount invest heavily in exclusive content and subscriptions, YouTube’s free, ad-supported model continues to resonate with a global audience.\u003C/p>\n\n\u003Cp>With watch time up 20% and Shorts proving their financial viability, YouTube is poised to maintain its crown as the streaming king for the foreseeable future.\u003C/p>\n\n\u003Cp>Word count: ~350\u003C/p>\n\n\u003Cp>This article highlights YouTube’s dominance in streaming, its growth in watch time, and the success of Shorts in monetization, using Nielsen data and insights from Variety to illustrate its strategic wins.\u003C/p>","youtube-reigns-supreme-in-streaming-for-the-third-consecutive-month","2025-05-31T14:24:54.000000Z","2025-06-08T06:13:00.000000Z","08.06.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/IliJyPcMPNfflDSkGX6bg4icBZVc6cwSH2h7W2Qa.jpg","https://cdn.quasa.io/images/news/IliJyPcMPNfflDSkGX6bg4icBZVc6cwSH2h7W2Qa.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/IliJyPcMPNfflDSkGX6bg4icBZVc6cwSH2h7W2Qa.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/IliJyPcMPNfflDSkGX6bg4icBZVc6cwSH2h7W2Qa.webp","small",null,1307,0,"en",{"id":54,"title":55,"slug":56,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":95,"lang":90},"YouTube Marketing Strategies and Tips, Business Blog","Growth hacking articles on youtube","Marketing, Strategies, Tips, Business, Blog, YouTube","2024-08-30T04:54:10.000000Z",[97,111,122,134,147],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":86,"video_url":87,"views":109,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":105,"image_webp":106,"thumb":107,"thumb_webp":108},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",4,false,{"title":112,"description":113,"slug":114,"created_at":115,"publish_at":115,"formatted_created_at":102,"category":116,"links":117,"view_type":86,"video_url":87,"views":26,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary 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Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":129,"image_webp":130,"thumb":131,"thumb_webp":132},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",23,{"title":135,"description":136,"slug":137,"created_at":138,"publish_at":139,"formatted_created_at":102,"category":140,"links":141,"view_type":86,"video_url":87,"views":146,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":142,"image_webp":143,"thumb":144,"thumb_webp":145},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",43,{"title":148,"description":149,"slug":150,"created_at":151,"publish_at":152,"formatted_created_at":102,"category":153,"links":154,"view_type":86,"video_url":87,"views":159,"likes":89,"lang":90,"comments_count":89,"is_pinned":110},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":170,"image_webp":87,"thumb":171,"thumb_webp":171},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70819,2,{"title":175,"description":176,"slug":177,"created_at":178,"publish_at":179,"formatted_created_at":180,"category":181,"links":182,"view_type":187,"video_url":87,"views":188,"likes":109,"lang":90,"comments_count":89,"is_pinned":110},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":183,"image_webp":184,"thumb":185,"thumb_webp":186},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70584,{"title":190,"description":191,"slug":192,"created_at":193,"publish_at":194,"formatted_created_at":195,"category":196,"links":197,"view_type":86,"video_url":87,"views":200,"likes":109,"lang":90,"comments_count":89,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":198,"image_webp":87,"thumb":199,"thumb_webp":199},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68217,{"title":202,"description":203,"slug":204,"created_at":205,"publish_at":206,"formatted_created_at":207,"category":208,"links":209,"view_type":86,"video_url":87,"views":214,"likes":173,"lang":90,"comments_count":215,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":210,"image_webp":211,"thumb":212,"thumb_webp":213},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42195,1,{"title":217,"description":218,"slug":219,"created_at":220,"publish_at":221,"formatted_created_at":222,"category":223,"links":224,"view_type":187,"video_url":87,"views":229,"likes":173,"lang":90,"comments_count":89,"is_pinned":110},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":225,"image_webp":226,"thumb":227,"thumb_webp":228},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41291,[231,232,233,234,235,236,237,238,239,240,241,242,243],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]