[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-youtube-is-tightening-the-screws-unskippable-long-ads-are-coming-even-if-you-don-t-like-it":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":143,"categories":208},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":54,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"YouTube Is Tightening the Screws: Unskippable Long Ads Are Coming — Even If You Don’t Like It","YouTube has officially decided to stop pretending.In a move that many saw coming but hoped would never actually happen, the platform is rolling out longer, unskippable ads — and they’re starting with the TV app.","In a move that many saw coming but hoped would never actually happen, the platform is rolling out longer, unskippable ads — and they’re starting with the TV app.","According to a new report, YouTube is testing 30-second (and potentially longer) non-skippable ad blocks that mimic traditional television commercial breaks.","\u003Cp>YouTube has officially decided to stop pretending.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"298\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-25T191051.225.jpg\" width=\"200\" />In a move that many saw coming but hoped would never actually happen, the platform is rolling out longer, \u003Cstrong>unskippable ads\u003C/strong> — and they’re starting with the TV app.\u003C/p>\n\n\u003Cp>According to a new report, YouTube is testing 30-second (and potentially longer) non-skippable ad blocks that mimic traditional television commercial breaks.\u003C/p>\n\n\u003Cp>These ads cannot be skipped, no matter how annoying they are. For now, the change is limited to the YouTube app on smart TVs and streaming devices, where the company believes the TV-like format makes the experience feel more “natural.”\u003C/p>\n\n\u003Cp>YouTube’s official stance is surprisingly blunt: they don’t think users will mind. The company claims that on a big screen, these longer ad blocks function as a “necessary breather” rather than an interruption. Translation: “If you don’t like it — just buy YouTube Premium.”\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Why This Is Happening\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"201\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-25T191044.773.jpg\" width=\"300\" />The reasoning is simple economics. YouTube has been under growing pressure to increase ad revenue while simultaneously dealing with rising content costs and aggressive competition from TikTok, Instagram Reels, and other short-form platforms. Ad blockers, Premium subscriptions, and users skipping ads have all eaten into potential earnings.\u003C/p>\n\n\u003Cp>By making longer ads unskippable on the biggest screen in the house (the TV), YouTube is betting that most viewers will simply tolerate them — especially since many people already treat YouTube like traditional cable television.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>What This Means for Regular Users\u003C/strong>\u003C/h4>\n\n\u003Cul>\n\t\u003Cli>On smart TVs and streaming devices: expect to see \u003Cstrong>30-second (or longer) unskippable ad blocks\u003C/strong> inserted into videos.\u003C/li>\n\t\u003Cli>These will feel more like old-school TV commercial breaks than the current 5–15 second skippable pre-roll ads.\u003C/li>\n\t\u003Cli>If the experiment proves successful (i.e., generates significantly more revenue without massive user backlash), there is almost zero chance it will stay limited to TVs. Desktop and mobile versions are very likely to follow.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"223\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-25T191047.156.jpg\" width=\"150\" />YouTube is essentially telling non-Premium users:  \u003Cbr />\n“Want an ad-free experience? Pay for it. Otherwise, sit through the full commercial break like it’s 2007.”\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/openai-is-building-a-desktop-super-app-merging-chatgpt-codex-and-atlas-into-one-unified-platform\">OpenAI Is Building a Desktop “Super App”: Merging ChatGPT, Codex, and Atlas into One Unified Platform\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/anthropic-brings-claude-code-to-messaging-apps-new-channels-feature-enables-remote-control-via-telegram-and-discord\">Anthropic Brings Claude Code to Messaging Apps: New Channels Feature Enables Remote Control via Telegram and Discord\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/amodei-vs-suleyman-the-sharp-philosophical-clash-over-whether-ai-can-ever-be-more-than-a-tool\">Amodei vs Suleyman: The Sharp Philosophical Clash Over Whether AI Can Ever Be More Than a Tool\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-apparel-can-build-team-identity-in-remote-first-companies\">How Apparel Can Build Team Identity in Remote-First Companies\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Bigger Picture\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"298\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-25T191042.770.jpg\" width=\"200\" />This move marks a clear philosophical shift. For years, YouTube positioned itself as the “free and democratic” alternative to traditional television. That positioning is rapidly disappearing. The platform is increasingly becoming a hybrid service: a premium experience for those who pay, and a more intrusive, ad-heavy one for everyone else.\u003C/p>\n\n\u003Cp>The message is loud and clear — YouTube no longer wants to compete only on content. It wants to compete on how effectively it can monetize your attention.\u003C/p>\n\n\u003Cp>So next time you settle in on the couch to watch a long video on your TV, be ready. The age of easily skipping ads may be coming to an end.\u003C/p>\n\n\u003Cp>If you hate it… well, YouTube has a simple solution for that.\u003C/p>\n\n\u003Cp>It’s called YouTube Premium.\u003C/p>","youtube-is-tightening-the-screws-unskippable-long-ads-are-coming-even-if-you-don-t-like-it","2026-03-25T18:13:01.000000Z","2026-04-07T11:07:00.000000Z","07.04.2026",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/jDkf2DFZ7806GqMWYw0QxMTPHUHpgImLFgi4BTPE.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/jDkf2DFZ7806GqMWYw0QxMTPHUHpgImLFgi4BTPE.jpg","small",null,166,0,"en",{"id":54,"title":55,"slug":56,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":93,"lang":88},"YouTube Marketing Strategies and Tips, Business Blog","Growth hacking articles on youtube","Marketing, Strategies, Tips, Business, Blog, YouTube","2024-08-30T04:54:10.000000Z",[95,99,110,121,132],{"title":72,"description":73,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category":96,"links":97,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"is_pinned":98},{"title":55,"slug":56},{"image":82,"thumb":83},false,{"title":100,"description":101,"slug":102,"created_at":103,"publish_at":104,"formatted_created_at":80,"category":105,"links":106,"view_type":84,"video_url":85,"views":109,"likes":87,"lang":88,"comments_count":87,"is_pinned":98},"Stranger Things Is Heading to the Kitchen: Netflix Turns Overcooked into Its Next Big Franchise Play","Netflix is once again proving it will try literally anything to get you to open the Games tab.","stranger-things-is-heading-to-the-kitchen-netflix-turns-overcooked-into-its-next-big-franchise-play","2026-03-25T18:04:36.000000Z","2026-04-07T09:53:00.000000Z",{"title":58,"slug":63},{"image":107,"thumb":108},"https://quasa.io/storage/images/news/rOBSyjv4EZhVjNfbcHhgjnJKaY05XHB0FcOVRnXU.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/rOBSyjv4EZhVjNfbcHhgjnJKaY05XHB0FcOVRnXU.jpg",223,{"title":111,"description":112,"slug":113,"created_at":114,"publish_at":115,"formatted_created_at":80,"category":116,"links":117,"view_type":84,"video_url":85,"views":120,"likes":87,"lang":88,"comments_count":87,"is_pinned":98},"Showmax Shutdown Leaves African Screen Industry in Crisis — Filmmakers Now Bet Everything on Mobile Micro-Dramas","The mood across Africa’s film and TV community is unusually somber. After months of losses, Canal+ has officially pulled the plug on Showmax, its once-ambitious pan-African streaming service. The closure marks another major retreat by global platforms from the continent, leaving local creators wondering who will fund and distribute African stories in the years ahead.","showmax-shutdown-leaves-african-screen-industry-in-crisis-filmmakers-now-bet-everything-on-mobile-micro-dramas","2026-03-25T17:50:16.000000Z","2026-04-07T06:44:00.000000Z",{"title":65,"slug":66},{"image":118,"thumb":119},"https://quasa.io/storage/images/news/VNyFXzXDGJLKejycWNbh1ePKPbsVpyFGX2iMvqJ3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/VNyFXzXDGJLKejycWNbh1ePKPbsVpyFGX2iMvqJ3.jpg",370,{"title":122,"description":123,"slug":124,"created_at":125,"publish_at":126,"formatted_created_at":80,"category":127,"links":128,"view_type":84,"video_url":85,"views":131,"likes":87,"lang":88,"comments_count":87,"is_pinned":98},"Uber CEO Dara Khosrowshahi Just Said What Every Other Executive Is Too Scared to Admit: AI Will Replace 70-80% of Human Work","While most corporate leaders are busy preaching the comforting gospel of “AI creates more jobs than it destroys” and “it’s a tool, not a replacement,” Uber’s CEO Dara Khosrowshahi just went full truth mode.","uber-ceo-dara-khosrowshahi-just-said-what-every-other-executive-is-too-scared-to-admit-ai-will-replace-70-80-of-human-work","2026-03-25T17:43:14.000000Z","2026-04-07T03:33:00.000000Z",{"title":47,"slug":48},{"image":129,"thumb":130},"https://quasa.io/storage/images/news/BLwVnZEkWVH2PNnNbLCvRqYV5x4YsiJ0KUJIIbYo.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/BLwVnZEkWVH2PNnNbLCvRqYV5x4YsiJ0KUJIIbYo.jpg",498,{"title":133,"description":134,"slug":135,"created_at":136,"publish_at":136,"formatted_created_at":137,"category":138,"links":139,"view_type":84,"video_url":85,"views":142,"likes":87,"lang":88,"comments_count":87,"is_pinned":98},"Major Update to quasa.io: A Bold Leap into the Future of Digital Excellence","The new quasa.io is faster, smarter, more beautiful, and significantly more enjoyable to use. It reflects our commitment to continuous innovation and our belief that great digital experiences should be effortless.","major-update-to-quasa-io-a-bold-leap-into-the-future-of-digital-excellence","2026-04-06T11:43:31.000000Z","06.04.2026",{"title":58,"slug":63},{"image":140,"thumb":141},"https://quasa.io/storage/images/news/T12ikCbCEbWit9wAaXtOa105nmEcUajOjCXdTuOX.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/T12ikCbCEbWit9wAaXtOa105nmEcUajOjCXdTuOX.jpg",883,[144,157,171,183,196],{"title":145,"description":146,"slug":147,"created_at":148,"publish_at":149,"formatted_created_at":150,"category":151,"links":152,"view_type":84,"video_url":85,"views":155,"likes":156,"lang":88,"comments_count":87,"is_pinned":98},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":153,"thumb":154},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",66364,2,{"title":158,"description":159,"slug":160,"created_at":161,"publish_at":162,"formatted_created_at":163,"category":164,"links":165,"view_type":168,"video_url":85,"views":169,"likes":170,"lang":88,"comments_count":87,"is_pinned":98},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":166,"thumb":167},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",65466,4,{"title":172,"description":173,"slug":174,"created_at":175,"publish_at":176,"formatted_created_at":177,"category":178,"links":179,"view_type":84,"video_url":85,"views":182,"likes":170,"lang":88,"comments_count":87,"is_pinned":98},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":180,"thumb":181},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",64284,{"title":184,"description":185,"slug":186,"created_at":187,"publish_at":188,"formatted_created_at":189,"category":190,"links":191,"view_type":84,"video_url":85,"views":194,"likes":156,"lang":88,"comments_count":195,"is_pinned":98},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":192,"thumb":193},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",38976,1,{"title":197,"description":198,"slug":199,"created_at":200,"publish_at":201,"formatted_created_at":202,"category":203,"links":204,"view_type":168,"video_url":85,"views":207,"likes":156,"lang":88,"comments_count":87,"is_pinned":98},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":205,"thumb":206},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",38564,[209,210,211,212,213,214,215,216,217,218,219,220,221],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]