[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-yandex-plus-subscriber-base-hits-43-2-million-driving-entertainment-revenue-growth":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":160,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":34,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Yandex Plus Subscriber Base Hits 43.2 Million, Driving Entertainment Revenue Growth","Yandex Plus, the subscription service of Russian tech giant Yandex, has reached a milestone of 43.2 million subscribers in Q2 2025, marking a 28% year-on-year increase. This growth has solidified Yandex Plus as a leader in Russia’s subscription market, with the entertainment segment reporting a robust 34% revenue increase to 29.7 billion rubles ($317 million) compared to the same period last year. The primary driver behind this surge is the rising popularity of the Yandex Plus subscription, coupled with an increase in average revenue per user.","Yandex Plus, the subscription service of Russian tech giant Yandex, has reached a milestone of 43.2 million subscribers in Q2 2025, marking a 28% year-on-year increase.","Despite its success, Yandex remains cautious about sharing detailed metrics for its streaming services, opting instead to highlight its market dominance.","\u003Cp>\u003Cstrong>Yandex Plus, the subscription service of Russian tech giant Yandex, has reached a milestone of 43.2 million subscribers in Q2 2025, marking a 28% year-on-year increase.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-07-30t123940007.webp\" type=\"image/webp\">\u003Cimg alt=\"Yandex Plus Subscriber Base Hits 43.2 Million, Driving Entertainment Revenue Growth\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-07-30t123940007.jpg\" width=\"300\" />\u003C/picture>This growth has solidified Yandex Plus as a leader in Russia&rsquo;s subscription market, with the entertainment segment reporting a robust 34% revenue increase to 29.7 billion rubles ($317 million) compared to the same period last year. The primary driver behind this surge is the rising popularity of the Yandex Plus subscription, coupled with an increase in average revenue per user.\u003C/p>\n\n\u003Cp>Despite its success, Yandex remains cautious about sharing detailed metrics for its streaming services, opting instead to highlight its market dominance.\u003C/p>\n\n\u003Cp>The company has, however, revealed fresh insights into its sports and reading verticals. Kinopoisk&rsquo;s sports division, which streams live events and related content, attracts 2.5 million monthly subscribers, with a total seasonal audience of 5.7 million. Similarly, Yandex Books (formerly Bookmate) boasts a monthly audience of 5.2 million subscribers, a modest yet notable share of the Yandex Plus user base.\u003C/p>\n\n\u003Cp>While these figures underscore Yandex&rsquo;s diversified entertainment offerings, they also highlight that sports and reading services capture a relatively small fraction of the 43.2 million-strong Yandex Plus audience. The company&rsquo;s focus on expanding its ecosystem &mdash; encompassing music, video, sports, and literature &mdash;continues to drive subscriber growth, positioning Yandex Plus as a cornerstone of its business strategy.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/together-emerges-as-a-body-horror-masterpiece-earning-98-on-rotten-tomatoes\">&quot;Together&quot; Emerges as a Body Horror Masterpiece, Earning 98% on Rotten Tomatoes\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/roblox-a-metaverse-vision-built-on-kid-friendly-games\">Roblox: A Metaverse Vision Built on Kid-Friendly Games\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/ai-agents-revolutionize-venture-funding-with-lightning-fast-growth\">AI Agents Revolutionize Venture Funding with Lightning-Fast Growth\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>As Yandex Plus cements its status as Russia&rsquo;s leading combined subscription service, its ability to sustain growth and deepen user engagement will be key to maintaining its competitive edge in the dynamic digital entertainment landscape.\u003C/p>","yandex-plus-subscriber-base-hits-43-2-million-driving-entertainment-revenue-growth","2025-07-30T10:40:36.000000Z","30.07.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/34Nq8CsmkM5aJnnXJ5Gfh6C6Puf7KkIpeJAVgt4s.jpg","https://cdn.quasa.io/images/news/34Nq8CsmkM5aJnnXJ5Gfh6C6Puf7KkIpeJAVgt4s.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/34Nq8CsmkM5aJnnXJ5Gfh6C6Puf7KkIpeJAVgt4s.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/34Nq8CsmkM5aJnnXJ5Gfh6C6Puf7KkIpeJAVgt4s.webp","small",null,3752,0,"en",{"id":34,"title":35,"slug":36,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media's Growth Hacking Finance Blog","Trends in financial literacy. Savings and investment options.","Finance, invest, money, rich, financial plan","2021-10-27T19:57:04.000000Z","2024-08-25T15:36:23.000000Z",[97,110,122,134,147],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":85,"video_url":86,"views":50,"likes":88,"lang":89,"comments_count":88,"is_pinned":109},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":183,"image_webp":184,"thumb":185,"thumb_webp":186},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70605,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":85,"video_url":86,"views":201,"likes":189,"lang":89,"comments_count":88,"is_pinned":109},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":86,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68238,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":85,"video_url":86,"views":215,"likes":173,"lang":89,"comments_count":216,"is_pinned":109},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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