[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-why-is-netflix-dumping-millions-into-promoting-adam-sandler-s-new-film":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":153,"categories":218},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":18,"links":80,"view_type":83,"video_url":84,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"Why Is Netflix Dumping Millions into Promoting Adam Sandler’s New Film?","Netflix is pouring millions into hyping Happy Gilmore 2, the sequel to the 1996 comedy, which dropped in its library to a mixed reception. Fans of Adam Sandler are thrilled to see him return to his slapstick roots, but critics are fuming, calling it the most lowbrow comedy in years. Undeterred, Netflix is positioning the film as the comedy event of the year, even roping in Taylor Swift to gush “13 out of 10” on Instagram. The question lingers: is this a genuine belief in Sandler’s comeback, or something more calculated?","Netflix is pouring millions into hyping *Happy Gilmore 2*, the sequel to the 1996 comedy, which dropped in its library to a mixed reception.","Fans of Adam Sandler are thrilled to see him return to his slapstick roots, but critics are fuming, calling it the most lowbrow comedy in years.","\u003Cp>Netflix is pouring millions into hyping *\u003Cstrong>Happy Gilmore 2\u003C/strong>*, the sequel to the 1996 comedy, which dropped in its library to a mixed reception.\u003C/p>\n\n\u003Cp>Fans of Adam Sandler are thrilled to see him return to his slapstick roots, but critics are fuming, calling it the most lowbrow comedy in years. Undeterred, \u003Ca href=\"https://quasa.io/media/puberty-and-squid-game-dominate-netflix-s-most-watched-series-in-first-half-of-2025\">Netflix\u003C/a> is positioning the film as the comedy event of the year, even roping in Taylor Swift to gush “13 out of 10” on Instagram. The question lingers: is this a genuine belief in Sandler’s comeback, or something more calculated?\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Cash-Heavy Campaign\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"169\" src=\"https://quasa.io/storage/photos/01/photo_2025-07-26_12-02-56.jpg\" width=\"300\" />Netflix’s willingness to splash a hefty sum—rumored to exceed $20 million—on marketing for *\u003Cstrong>Happy Gilmore 2\u003C/strong>* is a bold move for a streaming giant already flush with cash. Billboards on Times Square, Swift’s endorsement, and a mini-game tied to the film are just the tip of the iceberg.\u003C/p>\n\n\u003Cp>This lavish push celebrates Sandler’s return as the dim-witted golfer, a character that resonates with his long-time audience. Yet, the critical backlash — lambasting its crude humor and predictable gags — suggests Netflix isn’t banking solely on artistic merit. The establishment might cheer this as a win for nostalgia, but the strategy hints at deeper motives.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Strategic Alignment\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"225\" src=\"https://quasa.io/storage/photos/01/image - 2025-07-26T120249.444.jpg\" width=\"300\" />The real play seems less about Sandler’s star power and more about synergy. *\u003Cstrong>Happy Gilmore 2\u003C/strong>* taps into Netflix’s burgeoning sports division, where golf is a growing focus, aligning with partnerships like U.S. Bank, Callaway, Topgolf, and Subway.\u003C/p>\n\n\u003Cp>The film doubles as a massive ad platform, weaving these brands into its narrative—think product placements and themed promotions. \u003C/p>\n\n\u003Cp>Sandler, under his Happy Madison Productions deal with Netflix, provides a cost-effective vehicle, while his aging appeal is offset by the golf angle’s current relevance. This convergence of interests suggests the marketing is less about the film’s quality and more about testing a cross-promotional experiment.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Bold Marketing Gambit\u003C/strong>\u003C/h4>\n\n\u003Cp>Netflix’s investment feels like a high-stakes probe into new promotion tactics. By leveraging Swift’s cultural clout and saturating urban spaces like Times Square, they’re gauging how far a celebrity boost and branded tie-ins can carry a project — especially one as divisive as this. If *\u003Cstrong>Happy Gilmore 2\u003C/strong>* hooks subscribers despite its trashy reputation, it could signal a green light for Netflix to double down on quantity over quality. The establishment narrative might frame this as innovative, but critics on X are already mocking it as a desperate cash grab, with some dubbing it “the golf ad that forgot to be funny.”\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Risk Worth Taking?\u003C/strong>\u003C/h4>\n\n\u003Cp>The gamble hinges on whether \u003Ca href=\"https://quasa.io/media/netflix-and-disney-explore-runway-ai-s-video-tools-a-new-era-for-hollywood-or-a-recipe-for-controversy\">Netflix\u003C/a> can turn a critical flop into a subscriber win. Sandler’s loyal fanbase—evident in early streaming numbers—might forgive the film’s flaws, especially with the nostalgic pull of the original. Yet, the risk is clear: overspending on a dud could erode trust if the experiment flops. The establishment might argue it’s a savvy move to diversify revenue streams, but a deeper look reveals a willingness to test the limits of audience tolerance. If this succeeds, quality might take a backseat to marketing muscle in Netflix’s future playbook — raising the stakes for what defines a hit in the streaming wars.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/battle-of-the-titans-youtube-and-netflix-clash-in-a-new-phase-of-the-streaming-wars\">Battle of the Titans: YouTube and Netflix Clash in a New Phase of the Streaming Wars\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/netflix-and-spotify-eye-long-term-collaboration-a-new-era-for-music-and-streaming\">Netflix and Spotify Eye Long-Term Collaboration: A New Era for Music and Streaming\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-superpower-of-cricket-how-netflix-is-winning-over-india-s-audience\">The Superpower of Cricket: How Netflix is Winning Over India’s Audience\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/living-and-working-remotely-in-albania-the-ultimate-challenge-with-quasa-connect-and-cryptocurrency\">Living and Working Remotely in Albania: The Ultimate Challenge with Quasa Connect and Cryptocurrency\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>What’s Next?\u003C/strong>\u003C/h4>\n\n\u003Cp>For now, *\u003Cstrong>Happy Gilmore 2\u003C/strong>* is streaming, with its marketing blitz in full swing. Whether it’s a triumph or a cautionary tale, Netflix is watching closely. Fans can enjoy the laughs — or cringe — while the platform gauges the ROI on this bold bet. The outcome could reshape how streaming giants prioritize content, proving that sometimes, the ad campaign is the real star.\u003C/p>","why-is-netflix-dumping-millions-into-promoting-adam-sandler-s-new-film","2025-07-26T10:04:09.000000Z","26.07.2025",{"image":81,"thumb":82},"https://quasa.io/storage/images/news/Dw5G5ugsJbwhVwuQZnZh0p9KxRzrY3KhX6ixgeX3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Dw5G5ugsJbwhVwuQZnZh0p9KxRzrY3KhX6ixgeX3.jpg","small",null,1282,0,"en",{"id":18,"title":19,"slug":20,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":84,"created_at":92,"updated_at":93,"lang":87},"Quasa Media's blog about Growth Hacking in action","Exclusive life hacks on how to choose a career and be productive in any job.","Freelance, business, startup, Survive As a Freelance Developer","2021-09-03T20:21:41.000000Z","2024-08-25T15:40:14.000000Z",[95,108,119,130,141],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":83,"video_url":84,"views":106,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"China’s Five-Year Plans Strike Again: How Centralized Vision and Competitive Freedom Are Powering the Next Frontier of Brain-Computer Interfaces","In an era of breakneck technological change, China’s much-maligned five-year planning system is proving surprisingly effective. Far from the rigid, top-down micromanagement of the Soviet era, Beijing’s modern industrial strategies deliberately avoid over-specifying every detail.","china-s-five-year-plans-strike-again-how-centralized-vision-and-competitive-freedom-are-powering-the-next-frontier-of-brain-computer-interfaces","2026-03-28T17:45:42.000000Z","2026-04-10T11:36:00.000000Z","10.04.2026",{"title":43,"slug":44},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg",125,false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":83,"video_url":84,"views":118,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"This AI Will Tell You Exactly How Attractive You Are — And It Only Takes 25 Seconds","There’s a new viral AI tool that does something most of us secretly want to know but are afraid to ask: it looks at your face and gives you a straight-up attractiveness score.","this-ai-will-tell-you-exactly-how-attractive-you-are-and-it-only-takes-25-seconds","2026-03-27T20:13:20.000000Z","2026-04-10T09:34:00.000000Z",{"title":27,"slug":28},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg",244,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":83,"video_url":84,"views":129,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Nubia Unveils RedMagic 11 Pro: The World’s First Gaming Smartphone with Liquid Cooling","The new flagship features a ceramic micropump, a massive 8,000mAh battery, and a Snapdragon 8 Elite Gen 5 processor.","nubia-unveils-redmagic-11-pro-the-world-s-first-gaming-smartphone-with-liquid-cooling","2026-03-26T06:45:27.000000Z","2026-04-10T06:40:00.000000Z",{"title":43,"slug":44},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png","https://api.quasa.io/thumbs/news-thumb/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png",282,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":135,"formatted_created_at":101,"category":136,"links":137,"view_type":83,"video_url":84,"views":140,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Chinese Startup Hypershell Unveils X Ultra Exoskeleton — More Powerful Than an E-Bike","Hypershell, a Chinese company specializing in wearable robotics, has just launched one of the most impressive consumer exoskeletons to date: the Hypershell X Ultra.","chinese-startup-hypershell-unveils-x-ultra-exoskeleton-more-powerful-than-an-e-bike","2026-03-25T21:36:46.000000Z","2026-04-10T03:27:00.000000Z",{"title":43,"slug":44},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg",372,{"title":142,"description":143,"slug":144,"created_at":145,"publish_at":146,"formatted_created_at":147,"category":148,"links":149,"view_type":83,"video_url":84,"views":152,"likes":86,"lang":87,"comments_count":86,"is_pinned":107},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":150,"thumb":151},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",927,[154,167,181,193,206],{"title":155,"description":156,"slug":157,"created_at":158,"publish_at":159,"formatted_created_at":160,"category":161,"links":162,"view_type":83,"video_url":84,"views":165,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":163,"thumb":164},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",68871,2,{"title":168,"description":169,"slug":170,"created_at":171,"publish_at":172,"formatted_created_at":173,"category":174,"links":175,"view_type":178,"video_url":84,"views":179,"likes":180,"lang":87,"comments_count":86,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":176,"thumb":177},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",68462,4,{"title":182,"description":183,"slug":184,"created_at":185,"publish_at":186,"formatted_created_at":187,"category":188,"links":189,"view_type":83,"video_url":84,"views":192,"likes":180,"lang":87,"comments_count":86,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":190,"thumb":191},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",66437,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":83,"video_url":84,"views":204,"likes":166,"lang":87,"comments_count":205,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":202,"thumb":203},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",40689,1,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":178,"video_url":84,"views":217,"likes":166,"lang":87,"comments_count":86,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":215,"thumb":216},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39974,[219,220,221,222,223,224,225,226,227,228,229,230,231],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]