[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-why-i-ditched-the-whoop-bracelet-a-case-of-clever-marketing-not-a-wellness-gadget":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":165,"categories":236},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":14,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Why I Ditched the Whoop Bracelet: A Case of Clever Marketing, Not a Wellness Gadget","Colleagues, I know many of you wear Whoop, Oura, and other fitness trackers. I was once a huge fan myself—until I dug deeper into the topic and read countless studies revealing that these devices can be counterproductive, especially for those prone to anxiety. Let’s break down how cognitive hooks have built a wellness empire that might be more hype than help.","This fuels confirmation bias: we seek data to validate what we already feel rather than uncover reality.","Research confirms that users treat metrics as gospel truth, despite them being mere interpretations.","\u003Cp>Colleagues, I know many of you wear Whoop, Oura, and other fitness trackers.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-10-22t171312734.webp\" type=\"image/webp\">\u003Cimg alt=\"Why I Ditched the Whoop Bracelet: A Case of Clever Marketing, Not a Wellness Gadget\" class=\"image-align-right\" height=\"223\" src=\"https://cdn.quasa.io/photos/00/image-2025-10-22t171312734.jpg\" width=\"150\" />\u003C/picture>I was once a huge fan myself - until I dug deeper into the topic and read countless studies revealing that these devices can be counterproductive, especially for those prone to anxiety. Let’s break down how cognitive hooks have built a wellness empire that might be more hype than help.\u003C/p>\n\n\u003Ch3>\u003Cstrong>- From Control to Anxiety: How Metrics Override Feelings\u003C/strong>\u003C/h3>\n\n\u003Cp>A 2025 study in the \u003Cstrong>Journal of Multidisciplinary Research and Innovation\u003C/strong> titled “Emotional and Psychological Impacts of Wearable Health Technologies” found that 40% of wearable device users - ranging from Whoop to Oura - experience anxiety due to constant monitoring. Devices designed to promote mindfulness have ironically become a source of stress.\u003C/p>\n\n\u003Ch3>\u003Cstrong>- The Paradox of Control\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-10-22t171313967.webp\" type=\"image/webp\">\u003Cimg alt=\"Why I Ditched the Whoop Bracelet: A Case of Clever Marketing, Not a Wellness Gadget\" class=\"image-align-left\" height=\"223\" src=\"https://cdn.quasa.io/photos/00/image-2025-10-22t171313967.jpg\" width=\"150\" />\u003C/picture>Gadgets like Whoop and Oura promise autonomy but foster dependency. In behavioral economics, this is known as the \u003Cstrong>illusion of control\u003C/strong> - where data creates a false sense of certainty while secretly amplifying anxiety. We see “objective” numbers, our minds relax briefly, only to fixate on the next anomaly.\u003C/p>\n\n\u003Ch3>\u003Cstrong>- The Illusion of Objectivity\u003C/strong>\u003C/h3>\n\n\u003Cp>Research confirms that users treat metrics as gospel truth, despite them being mere interpretations. This fuels \u003Cstrong>confirmation bias\u003C/strong>: we seek data to validate what we already feel rather than uncover reality. Numbers shift from tools to judges, dictating our self-worth.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/image-2025-10-22t171254900.webp\" type=\"image/webp\">\u003Cimg alt=\"Why I Ditched the Whoop Bracelet: A Case of Clever Marketing, Not a Wellness Gadget\" class=\"image-align-right\" height=\"169\" src=\"https://cdn.quasa.io/photos/00/image-2025-10-22t171254900.jpg\" width=\"300\" />\u003C/picture>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-boost-sales-by-creating-your-target-audience-avatar-in-chatgpt\">How to Boost Sales by Creating Your Target Audience Avatar in ChatGPT\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/two-insights-into-future-smm-trends-for-2026\">Two Insights into Future SMM Trends for 2026\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/new-growth-vector-for-brands-in-2026-easy-commerce-and-geo-marketing\">New Growth Vector for Brands in 2026: Easy Commerce and GEO-Marketing\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/gold-nuggets-can-be-formed-with-electricity-scientists-claim\">Gold Nuggets Can Be Formed With Electricity, Scientists Claim\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch3>\u003Cstrong>- A Marketing and Behavioral Economics Perspective\u003C/strong>\u003C/h3>\n\n\u003Cp>Wearables are sold on the archetype of control - “take charge of your health.” Yet for anxious users, this becomes an endless game: more data breeds less confidence in our path. This triggers \u003Cstrong>cognitive overload\u003C/strong>, where the brain is overwhelmed by excessive signals. The result? Stress replaces wellness, and self-monitoring breeds exhaustion instead of motivation.\u003C/p>\n\n\u003Cp>So, colleagues, still wearing your Whoop? I’ve moved on, and I see it now as a triumph of marketing over genuine well-being.\u003C/p>","why-i-ditched-the-whoop-bracelet-a-case-of-clever-marketing-not-a-wellness-gadget","2025-10-22T15:15:52.000000Z","2025-10-30T03:15:00.000000Z","30.10.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/Fq27Gv3cTSNz6tlwrrjZ3iBU8imWgerLGDFjDtZu.jpg","https://cdn.quasa.io/images/news/Fq27Gv3cTSNz6tlwrrjZ3iBU8imWgerLGDFjDtZu.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Fq27Gv3cTSNz6tlwrrjZ3iBU8imWgerLGDFjDtZu.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Fq27Gv3cTSNz6tlwrrjZ3iBU8imWgerLGDFjDtZu.webp","small",null,1179,0,"en",{"id":14,"title":15,"slug":16,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,113,126,139,152],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":86,"video_url":87,"views":111,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Why Does Starbucks Call Its Sizes Tall, Grande, and Venti Instead of Small, Medium, and Large?","This article complements the original branding piece perfectly — it’s practical, insightful, and easy to share. It also gives readers an “aha” moment they can immediately apply to their own business.","why-does-starbucks-call-its-sizes-tall-grande-and-venti-instead-of-small-medium-and-large","2026-04-11T19:43:23.000000Z","2026-04-18T09:26:00.000000Z","18.04.2026",{"title":65,"slug":66},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/9b9ZOqyvaHEyiO6JgpS5NeBzggD5JFTySw4XjXoZ.jpg","https://cdn.quasa.io/images/news/9b9ZOqyvaHEyiO6JgpS5NeBzggD5JFTySw4XjXoZ.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/9b9ZOqyvaHEyiO6JgpS5NeBzggD5JFTySw4XjXoZ.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/9b9ZOqyvaHEyiO6JgpS5NeBzggD5JFTySw4XjXoZ.webp",11,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":118,"formatted_created_at":104,"category":119,"links":120,"view_type":86,"video_url":87,"views":125,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Teledildonics: How Hackers Are Literally Screwing With Your Sex Life","There’s a new buzzword lighting up the tech world: teledildonics (also known as cyberdildonics). If you haven’t heard it yet, buckle up — it’s exactly what it sounds like.","teledildonics-how-hackers-are-literally-screwing-with-your-sex-life","2026-04-11T19:14:27.000000Z","2026-04-18T06:03:00.000000Z",{"title":43,"slug":44},{"image":121,"image_webp":122,"thumb":123,"thumb_webp":124},"https://cdn.quasa.io/images/news/a4n7mDL8au9AEvOOwf7deFcgSdmvOgYpWcQpjEhH.jpg","https://cdn.quasa.io/images/news/a4n7mDL8au9AEvOOwf7deFcgSdmvOgYpWcQpjEhH.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/a4n7mDL8au9AEvOOwf7deFcgSdmvOgYpWcQpjEhH.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/a4n7mDL8au9AEvOOwf7deFcgSdmvOgYpWcQpjEhH.webp",30,{"title":127,"description":128,"slug":129,"created_at":130,"publish_at":131,"formatted_created_at":104,"category":132,"links":133,"view_type":86,"video_url":87,"views":138,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"The $10 Million Deal That Turned Crocs Into a Fashion Empire: The Untold Story of Jibbitz","Most people still think of Crocs as the ugly, utilitarian foam clogs worn by nurses, boat owners, and dads at the barbecue.","the-10-million-deal-that-turned-crocs-into-a-fashion-empire-the-untold-story-of-jibbitz","2026-04-11T18:59:06.000000Z","2026-04-18T03:51:00.000000Z",{"title":65,"slug":66},{"image":134,"image_webp":135,"thumb":136,"thumb_webp":137},"https://cdn.quasa.io/images/news/AkkdFllveIxcELNjTsDNxL63qMLaSzI1i1gvPQAW.jpg","https://cdn.quasa.io/images/news/AkkdFllveIxcELNjTsDNxL63qMLaSzI1i1gvPQAW.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/AkkdFllveIxcELNjTsDNxL63qMLaSzI1i1gvPQAW.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/AkkdFllveIxcELNjTsDNxL63qMLaSzI1i1gvPQAW.webp",42,{"title":140,"description":141,"slug":142,"created_at":143,"publish_at":143,"formatted_created_at":144,"category":145,"links":146,"view_type":86,"video_url":87,"views":151,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"OpenAI Claps Back Hard at Anthropic with GPT-5.4-Cyber: Real Cyber Defense for the Actual World, Not Just the Elite","OpenAI just threw a gauntlet at Anthropic.On April 14, 2026, the company launched GPT-5.4-Cyber — a specialized, cyber-permissive version of GPT-5.4 — and massively scaled its Trusted Access for Cyber (TAC) program.","openai-claps-back-hard-at-anthropic-with-gpt-5-4-cyber-real-cyber-defense-for-the-actual-world-not-just-the-elite","2026-04-17T12:30:07.000000Z","17.04.2026",{"title":47,"slug":48},{"image":147,"image_webp":148,"thumb":149,"thumb_webp":150},"https://cdn.quasa.io/images/news/bFelVXIpMp7CXVmFyQLEeWiZVfp503jaUSNFZAin.jpg","https://cdn.quasa.io/images/news/bFelVXIpMp7CXVmFyQLEeWiZVfp503jaUSNFZAin.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/bFelVXIpMp7CXVmFyQLEeWiZVfp503jaUSNFZAin.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/bFelVXIpMp7CXVmFyQLEeWiZVfp503jaUSNFZAin.webp",120,{"title":153,"description":154,"slug":155,"created_at":156,"publish_at":157,"formatted_created_at":144,"category":158,"links":159,"view_type":86,"video_url":87,"views":164,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"David Zaslav’s $887 Million Golden Parachute: The Real Winner of the Warner-Paramount-Skydance Mega-Merger","While the entire industry is still trying to figure out what the Warner Bros. Discovery–Paramount–Skydance merger actually means for content, jobs, and the future of Hollywood, one person has already quietly won the game.","david-zaslav-s-887-million-golden-parachute-the-real-winner-of-the-warner-paramount-skydance-mega-merger","2026-04-11T16:50:26.000000Z","2026-04-17T11:43:00.000000Z",{"title":35,"slug":36},{"image":160,"image_webp":161,"thumb":162,"thumb_webp":163},"https://cdn.quasa.io/images/news/UipvO2qM22oE3JPHYJd0N7FAVeWAXoWcswufQeAU.jpg","https://cdn.quasa.io/images/news/UipvO2qM22oE3JPHYJd0N7FAVeWAXoWcswufQeAU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/UipvO2qM22oE3JPHYJd0N7FAVeWAXoWcswufQeAU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/UipvO2qM22oE3JPHYJd0N7FAVeWAXoWcswufQeAU.webp",122,[166,179,195,207,222],{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":86,"video_url":87,"views":177,"likes":178,"lang":90,"comments_count":89,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":175,"image_webp":87,"thumb":176,"thumb_webp":176},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70651,2,{"title":180,"description":181,"slug":182,"created_at":183,"publish_at":184,"formatted_created_at":185,"category":186,"links":187,"view_type":192,"video_url":87,"views":193,"likes":194,"lang":90,"comments_count":89,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":188,"image_webp":189,"thumb":190,"thumb_webp":191},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70410,4,{"title":196,"description":197,"slug":198,"created_at":199,"publish_at":200,"formatted_created_at":201,"category":202,"links":203,"view_type":86,"video_url":87,"views":206,"likes":194,"lang":90,"comments_count":89,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":204,"image_webp":87,"thumb":205,"thumb_webp":205},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68051,{"title":208,"description":209,"slug":210,"created_at":211,"publish_at":212,"formatted_created_at":213,"category":214,"links":215,"view_type":86,"video_url":87,"views":220,"likes":178,"lang":90,"comments_count":221,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":216,"image_webp":217,"thumb":218,"thumb_webp":219},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42052,1,{"title":223,"description":224,"slug":225,"created_at":226,"publish_at":227,"formatted_created_at":228,"category":229,"links":230,"view_type":192,"video_url":87,"views":235,"likes":178,"lang":90,"comments_count":89,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":231,"image_webp":232,"thumb":233,"thumb_webp":234},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41165,[237,238,239,240,241,242,243,244,245,246,247,248,249],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]