[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-why-customer-success-should-be-at-the-core-of-your-digital-transformation":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":162,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Why Customer Success should be at the Core of Your Digital Transformation","Digital technology is becoming an integral part of today’s business environment at a staggering pace.","Business, Customer Success, Digital Transformation","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/suk-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Why Customer Success should be at the Core of Your Digital Transformation\" class=\"image-align-left\" height=\"229\" src=\"https://cdn.quasa.io/photos/foto-14/suk-1.png\" width=\"270\" />\u003C/picture>\u003Ca href=\"https://quasa.io/media/5-important-ways-technology-is-transforming-workplace-communication-to-boost-success\">Digital technology \u003C/a>is becoming an integral part of today’s business environment at a staggering pace.\u003C/p>\n\n\u003Cp>Among other things, this means that companies that don’t keep up will be confined to the bottom tier or, in the worst-case scenario, expose customers to major risks.\u003C/p>\n\n\u003Cp>In a setting where the \u003Ca href=\"https://quasa.io/media/how-to-engage-customers-through-social-media\">customer\u003C/a> success journey is the main asset to compete for, living up to the expectations of your audience should be considered the guiding principle of digital transformation.\u003C/p>\n\n\u003Ch4>\u003Cstrong>The Customer is Key\u003C/strong>\u003C/h4>\n\n\u003Cp>Focusing your business strategy on customers is certainly not a new idea. There is no shortage of companies whose rise to prominence can be traced to a customer-centric approach, with names like Amazon, Zappos, and Apple coming to mind. \u003C/p>\n\n\u003Cp>However, in the digital age, the importance of customer success has reached unprecedented levels. While it is tempting to dismiss this notion as a hyped-up buzzword, there are actually good reasons to take it seriously.\u003C/p>\n\n\u003Ch3>\u003Cstrong>The Rules Are Changing\u003C/strong>\u003C/h3>\n\n\u003Cp>The first factor is a game-changing shift in the supply-demand dynamics. It has been going on for a while now, with its roots reaching as far back as the industrial revolution and similar milestones in economic growth.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/suk-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Why Customer Success should be at the Core of Your Digital Transformation\" class=\"image-align-right\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-14/suk-10.png\" width=\"300\" />\u003C/picture>\u003Cstrong>Other possible culprits are:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Improved means of production\u003C/li>\n\t\u003Cli>Development of global transportation systems\u003C/li>\n\t\u003Cli>Gradual switch to renewable energy sources\u003C/li>\n\t\u003Cli>Refinement of operations planning and sales\u003C/li>\n\t\u003Cli>Rise of digital assets that essentially have an infinite supply\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/suk-11.webp\" type=\"image/webp\">\u003Cimg alt=\"Why Customer Success should be at the Core of Your Digital Transformation\" class=\"image-align-left\" height=\"256\" src=\"https://cdn.quasa.io/photos/foto-14/suk-11.png\" width=\"300\" />\u003C/picture>This last bit is what interests us the most. Digital goods and services, which occupy an increasingly large portion of the economy, do not fit into the classical supply-demand model. \u003C/p>\n\n\u003Cp>Simply put, once something can be multiplied to produce an infinite number of copies, the deficit is not a concern anymore. In such an environment, customers become the main asset that drives the industry. \u003C/p>\n\n\u003Cp>Interestingly, this outcome of digital transformation was actually viewedas one of the major digital transformation risks due to the proliferation of unlicensed copying. \u003C/p>\n\n\u003Cp>However, as the accessibility and convenience of digital services improved, infinite supply became less of a concern and more of an advantage.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Customer Experience Isn’t Optional\u003C/strong>\u003C/h3>\n\n\u003Cp>The second is the fact that digital transformation is a cornucopia of tools and solutions for improving customer experience. Some of these, like gathering \u003Ca href=\"https://quasa.io/media/how-user-feedback-helps-you-accelerate-your-company-s-growth\">feedback\u003C/a>, are tried and true marketing methods brought to the next level by the capabilities of technology. \u003C/p>\n\n\u003Cp>Others are completely new domains that harness the power of computing, with things like neural networks and AI coming to mind.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/suk-12.webp\" type=\"image/webp\">\u003Cimg alt=\"Why Customer Success should be at the Core of Your Digital Transformation\" class=\"image-align-right\" height=\"168\" src=\"https://cdn.quasa.io/photos/foto-14/suk-12.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Here’s a brief rundown:\u003C/strong>\u003C/p>\n\n\u003Col>\n\t\u003Cli>\u003Cstrong>Improved Communication:\u003C/strong> With web connectivity leaving the realm of luxury to become a part of essential needs, hearing the voice of your customers is easier than ever. From identifying weaknesses in your service to showing care and empathy, customer feedback is the most valuable source of information for improving your business. After all, delivering value to your customers is the ultimate goal of any enterprise. \u003C/li>\n\t\u003Cli>\u003Cstrong>Personalized Experience:\u003C/strong> Let’s face it: unification is only an acceptable way to achieve consistency of quality early in the game. So make no mistake – your customers will expect a personalized message, and failing to deliver will be a major hit to customer experience. Digital transformation offers a plethora of simple and efficient ways to live up to those expectations, from userbase segmentation to user profile customization to AI-driven marketing decisions.\u003C/li>\n\t\u003Cli>\u003Cstrong>Engagement and Interaction:\u003C/strong> If you could describe everything related to customer loyalty in one word, that word will probably be “engagement.” The emergence of the social media space backed by analytics has created an unprecedented opportunity to build a digital presence and strengthen the connection with the customer base at little to no expense. \u003C/li>\n\u003C/ol>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/suk-13.webp\" type=\"image/webp\">\u003Cimg alt=\"Why Customer Success should be at the Core of Your Digital Transformation\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-14/suk-13.png\" width=\"300\" />\u003C/picture>With so many ways to enhance user experience available for everyone, there is really no way to opt out. \u003C/p>\n\n\u003Cp>A service that does not offer a tailored approach or skips on social media presence will appear irresponsible, and rightfully so. \u003C/p>\n\n\u003Cp>By the same token, those who focus on shiny frontend instead of taking a more holistic approach end up with a semblance of customer experience that works for nobody.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Knowing Your Risks\u003C/strong>\u003C/h4>\n\n\u003Cp>To be fair, digital technology is not a magical solution. While it brings to the table a lot of advantages, it poses an equal amount of risks. \u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/suk-2.webp\" type=\"image/webp\">\u003Cimg alt=\"Why Customer Success should be at the Core of Your Digital Transformation\" class=\"image-align-left\" height=\"195\" src=\"https://cdn.quasa.io/photos/foto-14/suk-2.jpeg\" width=\"300\" />\u003C/picture>What’s more, while some of the digital transformation risks, such as resource allocation, are familiar problems with known solutions, others are unique threats that require unique approaches (think data privacy and cybercrime).\u003C/p>\n\n\u003Cp>Luckily, the growing understanding and awareness give birth to new dimensions of risk mitigation services, such as digital transformation consulting. \u003C/p>\n\n\u003Cp>Digital risk roadmaps and frameworks are becoming an essential part of long-term business planning, with top digital transformation consulting firms offering comprehensive solutions that meet a broad range of objectives. \u003C/p>\n\n\u003Cp>Simply put, digital risk management is critical to customer success journey and, by extension, should be at the forefront of digital transformation.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/7-top-essential-oil-blends-for-candles\">7 Top Essential Oil Blends for Candles\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/demand-creation-vs-demand-capture-vs-demand-generation-what-s-the-difference\">Demand Creation vs. Demand Capture vs. Demand Generation: What’s the Difference?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/vape-boxes-what-is-the-importance-of-custom-vape-boxes\">Vape Boxes: What Is the Importance of Custom Vape Boxes?\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Wrapping Up\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/suk-6.webp\" type=\"image/webp\">\u003Cimg alt=\"Why Customer Success should be at the Core of Your Digital Transformation\" class=\"image-align-left\" height=\"113\" src=\"https://cdn.quasa.io/photos/foto-14/suk-6.jpeg\" width=\"300\" />\u003C/picture>The adoption of digital technology has reached a level where it cannot be left to chance. While its potential value for customer experience has grown enormously, so did the risks it poses to businesses. \u003C/p>\n\n\u003Cp>In a contemporary business environment, where customer success has become the main resource to compete for, recognizing digital transformation risks is a requirement for those who intend to reap its benefits.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","why-customer-success-should-be-at-the-core-of-your-digital-transformation","2021-11-24T00:36:10.000000Z","2025-04-21T03:30:00.000000Z","21.04.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/A2rsfUu5WRPNn8asaU2QxeFjPvzlKJlIYK4gLdPs.png","https://cdn.quasa.io/images/news/A2rsfUu5WRPNn8asaU2QxeFjPvzlKJlIYK4gLdPs.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/A2rsfUu5WRPNn8asaU2QxeFjPvzlKJlIYK4gLdPs.png","https://cdn.quasa.io/thumbs/news-thumb/images/news/A2rsfUu5WRPNn8asaU2QxeFjPvzlKJlIYK4gLdPs.webp","large",null,4517,0,"en",{"id":69,"title":65,"slug":66,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[97,112,124,136,149],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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(formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":131,"image_webp":132,"thumb":133,"thumb_webp":134},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",27,{"title":137,"description":138,"slug":139,"created_at":140,"publish_at":141,"formatted_created_at":102,"category":142,"links":143,"view_type":109,"video_url":86,"views":148,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":172,"image_webp":86,"thumb":173,"thumb_webp":173},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70823,2,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":85,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70588,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":109,"video_url":86,"views":202,"likes":190,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":86,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68221,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":109,"video_url":86,"views":216,"likes":175,"lang":89,"comments_count":217,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42198,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":85,"video_url":86,"views":231,"likes":175,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41294,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]