[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-whatsapp-to-introduce-advertising-for-the-first-time-after-11-years":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":98,"popular_news":162,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":69,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":91,"category":92},"WhatsApp to Introduce Advertising for the First Time After 11 Years","The Cannes Lions festival kicked off with a bang and a bold shake-up as WhatsApp, the messaging giant owned by Meta, prepares to introduce advertising for the first time in its 11-year history. This move marks a significant departure from the app’s original philosophy, where its founders staunchly opposed any form of ad-based monetization, prioritizing a clean, user-focused experience. Now, that stance is set to change, stirring both excitement and controversy.","A key reassurance for users is that the private chat section will remain ad-free.","Now, that stance is set to change, stirring both excitement and controversy.","\u003Cp>\u003Cstrong>The Cannes Lions festival kicked off with a bang and a bold shake-up as WhatsApp, the messaging giant owned by Meta, prepares to introduce advertising for the first time in its 11-year history.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-06-17t095518803.webp\" type=\"image/webp\">\u003Cimg alt=\"WhatsApp to Introduce Advertising for the First Time After 11 Years\" class=\"image-align-right\" height=\"133\" src=\"https://cdn.quasa.io/photos/01/image-2025-06-17t095518803.jpg\" width=\"100\" />\u003C/picture>\u003C/strong>This move marks a significant departure from the app’s original philosophy, where its founders staunchly opposed any form of ad-based monetization, prioritizing a clean, user-focused experience. Now, that stance is set to change, stirring both excitement and controversy.\u003C/p>\n\n\u003Cp>The advertising will be rolled out in the Status and Updates tab, a section where users can view ephemeral stories and follow one-way Channels — a feature unavailable in Russia due to local restrictions. According to the company, this tab attracts 1.5 billion daily visitors, making it a prime target for monetization efforts. The introduction of ads here reflects Meta’s strategy to tap into this vast audience without encroaching on the app’s core private chat functionality.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Three-Pronged Advertising Approach\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-06-17t095450860.webp\" type=\"image/webp\">\u003Cimg alt=\"WhatsApp to Introduce Advertising for the First Time After 11 Years\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/01/image-2025-06-17t095450860.jpg\" width=\"150\" />\u003C/picture>WhatsApp’s advertising rollout will feature three distinct formats:\u003C/strong>\u003C/p>\n\n\u003Col>\n\t\u003Cli>\u003Cstrong>Promoted Channels\u003C/strong>: In the app’s directory of Channels, paid positions will be highlighted, allowing creators and businesses to boost their visibility and reach new followers.\u003C/li>\n\t\u003Cli>\u003Cstrong>Monthly Subscriptions\u003C/strong>: Users can opt to pay a fixed monthly fee to channel admins for exclusive content, with WhatsApp earning a commission on these transactions, adding a new revenue stream.\u003C/li>\n\t\u003Cli>\u003Cstrong>Story Ads\u003C/strong>: Traditional ad placements will appear within the feed of Status updates, alongside friends’ stories. These ads will include a one-click option to message brands directly, blending promotion with interactivity.\u003C/li>\n\u003C/ol>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-06-17t095449724.webp\" type=\"image/webp\">\u003Cimg alt=\"WhatsApp to Introduce Advertising for the First Time After 11 Years\" class=\"image-align-right\" height=\"333\" src=\"https://cdn.quasa.io/photos/01/image-2025-06-17t095449724.jpg\" width=\"250\" />\u003C/picture>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/breath-can-identify-individuals-with-96-8-accuracy-study-finds\">Breath Can Identify Individuals with 96.8% Accuracy, Study Finds\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/barbie-to-integrate-chatgpt-in-innovative-ai-partnership\">Barbie to Integrate ChatGPT in Innovative AI Partnership\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/samsung-refrigerators-to-recognize-family-members-by-voice\">Samsung Refrigerators to Recognize Family Members by Voice\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch4>\u003Cstrong>Privacy Promise Maintained\u003C/strong>\u003C/h4>\n\n\u003Cp>A key reassurance for users is that the private chat section will remain ad-free. This decision aligns with WhatsApp’s long-standing commitment to end-to-end encryption and user privacy, ensuring that personal conversations stay untouched by commercial interests.\u003C/p>\n\n\u003Cp>The focus on the Updates tab suggests a careful balance — monetizing a secondary feature while preserving the app’s primary appeal as a secure messaging platform.\u003C/p>\n\n\u003Cp>As of June 30, 2025, this shift signals Meta’s broader push to diversify revenue beyond its traditional social media platforms. While the move may alienate some purists who cherished WhatsApp’s ad-free roots, it could also open new opportunities for creators and businesses. The success of this experiment will depend on how users adapt to the changes and whether \u003Ca href=\"https://quasa.io/media/meta-s-social-commerce-venture-falls-flat\">Meta\u003C/a> can maintain the trust that has defined the app for over a decade.\u003C/p>","whatsapp-to-introduce-advertising-for-the-first-time-after-11-years","2025-06-17T07:59:29.000000Z","2025-06-30T05:58:00.000000Z","30.06.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/W8xQHR5YrmV7ojZb1TibNihn6aAJkBBCTli7IbPy.jpg","https://cdn.quasa.io/images/news/W8xQHR5YrmV7ojZb1TibNihn6aAJkBBCTli7IbPy.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/W8xQHR5YrmV7ojZb1TibNihn6aAJkBBCTli7IbPy.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/W8xQHR5YrmV7ojZb1TibNihn6aAJkBBCTli7IbPy.webp","small",null,1094,5,"en",0,{"id":69,"title":65,"slug":66,"meta_title":93,"meta_description":94,"meta_keywords":95,"deleted_at":87,"created_at":96,"updated_at":97,"lang":90},"Quasa Media - Growth Hacking in Business","Business is a battlefield. 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Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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