[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-what-you-need-to-know-about-branding-your-new-business":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":165,"categories":235},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":10,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"What you need to know about branding your new business","No matter the size of your business or the type of service you offer, building your brand identity is essential.","What you need to know about branding your new business (Market research, Don’t forget the basics, Think about color ..)","Branding your new business, leader","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/abrands-1.webp\" type=\"image/webp\">\u003Cimg alt=\"What you need to know about branding your new business\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-14/abrands-1.jpeg\" width=\"300\" />\u003C/picture>No matter the size of your business or the type of service you offer, building your \u003Ca href=\"https://quasa.io/media/a-surefire-process-to-create-an-effective-brand-identity\">brand identity\u003C/a> is essential. Doing so ensures you stand out in your market and attract the right type of customer, both of which are important in growing your business.\u003C/p>\n\n\u003Cp>Branding your new business doesn’t have to cost a fortune, but you must get it right to appeal to your preferred client base. Here are some tips to help you successfully brand your new business and start growing.\u003C/p>\n\n\u003Ch4>What you need to know about branding your new business\u003C/h4>\n\n\u003Ch4>Market research\u003C/h4>\n\n\u003Cp>When it comes to branding, every detail matters. From the logo you use to the language, you must consider what will appeal to your audience – and this shouldn’t be based on intuition alone.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/abrands-10.webp\" type=\"image/webp\">\u003Cimg alt=\"What you need to know about branding your new business\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/abrands-10.jpeg\" width=\"275\" />\u003C/picture>Creating a brand identity is vital in connecting with the right market, so first, decide who it is you’re trying to appeal to and do some market research.\u003C/p>\n\n\u003Cp>This is essential when both testing your product and finding out what your ideal target audience responds to best. You don’t want to use mature language only to realize the ideal market is teenagers, for example.\u003C/p>\n\n\u003Ch4>Don’t forget the basics\u003C/h4>\n\n\u003Cp>It can be tempting – and beneficial – to launch big campaigns showing off your products but don’t forget the basics. This rings particularly true if you’re a new or small business.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/abrands-11.webp\" type=\"image/webp\">\u003Cimg alt=\"What you need to know about branding your new business\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/abrands-11.jpeg\" width=\"275\" />\u003C/picture>Tap into the local community by handing out flyers and posting leaflets showing off your services, as well as posting on social media pages for the surrounding area.\u003C/p>\n\n\u003Cp>All you need to do is design your leaflets, print them yourself after stocking up on HP cartridges and get posting. This is a great way of getting your business out there without spending much, leaving you a bigger budget to spend on wider campaigns and marketing.\u003C/p>\n\n\u003Ch4>Think about color\u003C/h4>\n\n\u003Cp>It’s a given that your \u003Ca href=\"https://quasa.io/media/brand-color-palette-generator-the-ultimate-list-to-find-the-best-for-your-brand\">branding\u003C/a> should be eye-catching and attractive, but you should also consider what message your use of colour gives off.\u003C/p>\n\n\u003Cp>People subconsciously relate \u003Ca href=\"https://quasa.io/media/tips-for-choosing-the-right-color-palette-for-your-print-ad-designs\">colour\u003C/a> to different emotions and meanings, plus it’s thought that colour can affect how we feel. Red is often associated with feelings of anger and danger, whereas blue is calming.\u003C/p>\n\n\u003Cp>You’ll want to choose a few key colours to use throughout your branding, such as on your website, so make sure you’re giving off the right impression of your business.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/what-is-the-wpo\">What is the WPO?\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/11-steps-marketing-strategy-for-startup\">11 steps marketing strategy for #Startup\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/steam-trap-maintenance-how-often-and-what-to-look-for\">Steam Trap Maintenance: How Often and What to Look For\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>Stay consistent\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/abrands-2.webp\" type=\"image/webp\">\u003Cimg alt=\"What you need to know about branding your new business\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-14/abrands-2.jpg\" width=\"300\" />\u003C/picture>Your \u003Ca href=\"https://quasa.io/media/12-tips-to-develop-a-business-name-and-logo-that-genuinely-befit-your-brand\">branding\u003C/a> should be recognisable and consistent throughout your media, especially when it comes to your use of colour, language, and imagery.\u003C/p>\n\n\u003Cp>By staying consistent, you’ll be able to build your audience, brand recognition, and identity much easier. Not only does this help\u003Ca href=\"https://quasa.io/media/digital-marketing-the-journey-from-online-visitors-to-loyal-customers\"> grow a loyal audience\u003C/a>, but helps you become a notable brand in your market.\u003C/p>\n\n\u003Cp>You want people to remember you, and one of the key ways of doing so is using the same branding throughout your channels. Rather than mixing it up on your website, social media channels, and the like, keep it the same.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/abrands-9.webp\" type=\"image/webp\">\u003Cimg alt=\"What you need to know about branding your new business\" class=\"image-align-left\" height=\"161\" src=\"https://cdn.quasa.io/photos/foto-14/abrands-9.jpeg\" width=\"300\" />\u003C/picture>Taking these key factors into account when branding your business can help you build a loyal customer base, become a recognizable force in the industry and send a message about your services.\u003C/p>\n\n\u003Cp>Take time to consider your audience, what they’d like to see and what would appeal to them to successfully create your \u003Ca href=\"https://quasa.io/media/how-to-build-and-maintain-a-strong-brand-identity-on-social-media\">brand identity\u003C/a>.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","what-you-need-to-know-about-branding-your-new-business","2021-12-17T11:52:09.000000Z","2025-05-18T03:30:00.000000Z","18.05.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/oEQUfZ9E0JvLNuAf9bhRgwfhr0VRYLhXmQDxHtZs.jpg","https://cdn.quasa.io/images/news/oEQUfZ9E0JvLNuAf9bhRgwfhr0VRYLhXmQDxHtZs.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/oEQUfZ9E0JvLNuAf9bhRgwfhr0VRYLhXmQDxHtZs.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/oEQUfZ9E0JvLNuAf9bhRgwfhr0VRYLhXmQDxHtZs.webp","large",null,3913,0,"en",{"id":10,"title":11,"slug":12,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[98,114,126,139,152],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":111,"video_url":87,"views":112,"likes":89,"lang":90,"comments_count":89,"is_pinned":113},"GitHub’s AI Agent Tsunami: 275 Million Commits a Week, 14 Billion Projected for 2026 — And the Platform Is Starting to Crack","GitHub just hit numbers that would have sounded like science fiction twelve months ago.","github-s-ai-agent-tsunami-275-million-commits-a-week-14-billion-projected-for-2026-and-the-platform-is-starting-to-crack","2026-04-17T17:10:50.000000Z","2026-04-20T11:57:00.000000Z","20.04.2026",{"title":58,"slug":63},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XZTYmDGdaBEeRqB4Fv56AeOVoRtMa9PgoABzA3uj.webp","small",15,false,{"title":115,"description":116,"slug":117,"created_at":118,"publish_at":119,"formatted_created_at":104,"category":120,"links":121,"view_type":111,"video_url":87,"views":42,"likes":89,"lang":90,"comments_count":89,"is_pinned":113},"Time’s Up for SaaS: Grow Faster or Disappear","The public markets have spoken — and the verdict is brutal. In early 2026, the software sector is in freefall. The Meritech Public SaaS Index has plunged 37% since the end of Q3 2025.","time-s-up-for-saas-grow-faster-or-disappear","2026-04-17T16:42:27.000000Z","2026-04-20T09:32:00.000000Z",{"title":31,"slug":32},{"image":122,"image_webp":123,"thumb":124,"thumb_webp":125},"https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Pgd6kFN0MEzRDCuMrQRslHnVu4QNjjMMfuhEgOWY.webp",{"title":127,"description":128,"slug":129,"created_at":130,"publish_at":131,"formatted_created_at":104,"category":132,"links":133,"view_type":111,"video_url":87,"views":138,"likes":89,"lang":90,"comments_count":89,"is_pinned":113},"Twitter Dev Builds “Stukach-Claw” — An AI Snitch Bot That’s Already Reported 4,250 People to the IRS for Tax Jokes","A crypto trader and developer known as @camolNFT has gone viral after revealing he built an autonomous AI agent called OpenClaw (affectionately dubbed Stukach-Claw by Russian-speaking users) that actively hunts for “jokes” about tax evasion on social media and automatically files whistleblower reports with the IRS.","twitter-dev-builds-stukach-claw-an-ai-snitch-bot-that-s-already-reported-4-250-people-to-the-irs-for-tax-jokes","2026-04-17T12:09:57.000000Z","2026-04-20T06:06:00.000000Z",{"title":19,"slug":20},{"image":134,"image_webp":135,"thumb":136,"thumb_webp":137},"https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Bknfo3h65dH5eqJ5coCdgVsAxMYJsDIOPyZplmaX.webp",46,{"title":140,"description":141,"slug":142,"created_at":143,"publish_at":144,"formatted_created_at":104,"category":145,"links":146,"view_type":111,"video_url":87,"views":151,"likes":89,"lang":90,"comments_count":89,"is_pinned":113},"Baidu Drops ERNIE-Image: A Compact 8B Open-Source Text-to-Image Model That Tops the Charts","Baidu has just released ERNIE-Image — a new open-weight text-to-image generator that is already turning heads in the AI community.","baidu-drops-ernie-image-a-compact-8b-open-source-text-to-image-model-that-tops-the-charts","2026-04-17T11:57:35.000000Z","2026-04-20T03:44:00.000000Z",{"title":47,"slug":48},{"image":147,"image_webp":148,"thumb":149,"thumb_webp":150},"https://cdn.quasa.io/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.jpg","https://cdn.quasa.io/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/1QiOJcmqi34aQvnRfCwi97GmGUD4JPEukbjf4csU.webp",60,{"title":153,"description":154,"slug":155,"created_at":156,"publish_at":156,"formatted_created_at":157,"category":158,"links":159,"view_type":111,"video_url":87,"views":164,"likes":89,"lang":90,"comments_count":89,"is_pinned":113},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":160,"image_webp":161,"thumb":162,"thumb_webp":163},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",109,[166,179,194,206,221],{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":111,"video_url":87,"views":177,"likes":178,"lang":90,"comments_count":89,"is_pinned":113},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":175,"image_webp":87,"thumb":176,"thumb_webp":176},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70923,2,{"title":180,"description":181,"slug":182,"created_at":183,"publish_at":184,"formatted_created_at":185,"category":186,"links":187,"view_type":86,"video_url":87,"views":192,"likes":193,"lang":90,"comments_count":89,"is_pinned":113},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":188,"image_webp":189,"thumb":190,"thumb_webp":191},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70689,4,{"title":195,"description":196,"slug":197,"created_at":198,"publish_at":199,"formatted_created_at":200,"category":201,"links":202,"view_type":111,"video_url":87,"views":205,"likes":193,"lang":90,"comments_count":89,"is_pinned":113},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":203,"image_webp":87,"thumb":204,"thumb_webp":204},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68319,{"title":207,"description":208,"slug":209,"created_at":210,"publish_at":211,"formatted_created_at":212,"category":213,"links":214,"view_type":111,"video_url":87,"views":219,"likes":178,"lang":90,"comments_count":220,"is_pinned":113},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":215,"image_webp":216,"thumb":217,"thumb_webp":218},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42287,1,{"title":222,"description":223,"slug":224,"created_at":225,"publish_at":226,"formatted_created_at":227,"category":228,"links":229,"view_type":86,"video_url":87,"views":234,"likes":178,"lang":90,"comments_count":89,"is_pinned":113},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":230,"image_webp":231,"thumb":232,"thumb_webp":233},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41380,[236,237,238,239,240,241,242,243,244,245,246,247,248],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]