[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-what-social-media-platforms-should-we-use-for-our-business":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":160,"categories":230},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":84,"video_url":82,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"What Social Media Platforms Should we Use for our Business?","Around 54% of social media users harness social media platforms to research products or services offered by businesses.","Social Media Platforms , business, marketing","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00op-16.webp\" type=\"image/webp\">\u003Cimg alt=\"What Social Media Platforms Should we Use for our Business?\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/00op-16.jpeg\" width=\"300\" />\u003C/picture>Around 54% of social media users harness social media platforms to research products or services offered by businesses. As there are approximately 4.55 billion active users on social media, just imagine how much benefit the right social media platform can bring for your business.\u003C/p>\n\n\u003Cp>Unlike conventional advertisement methods, you don’t even have to spend a lot of \u003Ca href=\"https://quasa.io/media/tips-for-using-youtube-to-promote-your-business\">resources on social media to promote your business\u003C/a>.\u003C/p>\n\n\u003Cp>For instance, if you’ve established your brand presence on Instagram and you want to reach a wider audience on it, you can easily find and use the best organic Instagram growth service to quickly increase your followers at affordable rates.\u003C/p>\n\n\u003Cp>However, with so many social media sites available, you can’t really use all of them for your business as it will be a waste of your time and effort. Therefore, this article will help you assess which social media platform will work best for your business. Read on!\u003C/p>\n\n\u003Ch4>Make Your Social Media Goals Clear\u003C/h4>\n\n\u003Cp>Your \u003Ca href=\"https://quasa.io/media/top-7-creative-tips-to-boost-your-social-media-strategy\">social media\u003C/a> goals will be related to your primary marketing business objectives. In order to achieve your social media goals, you will have to make your strategies clear.\u003C/p>\n\n\u003Cp>Your goals will help you target the right audience and create relevant content.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00bri-10.webp\" type=\"image/webp\">\u003Cimg alt=\"What Social Media Platforms Should we Use for our Business?\" class=\"image-align-right\" height=\"190\" src=\"https://cdn.quasa.io/photos/foto-1/00bri-10.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Some of the social media goals your business can have are:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Increase brand awareness\u003C/li>\n\t\u003Cli>Generate more leads\u003C/li>\n\t\u003Cli>Increase your business website traffic\u003C/li>\n\t\u003Cli>Help expand reach\u003C/li>\n\t\u003Cli>Elevate community engagement\u003C/li>\n\u003C/ul>\n\n\u003Cp>Determining these goals allow you to target relevant audience on the right \u003Ca href=\"https://quasa.io/media/top-6-social-media-platforms-for-businesses\">social media platform\u003C/a>.\u003C/p>\n\n\u003Ch4>Analyze Where Most of Your Targeted Audience Is Active\u003C/h4>\n\n\u003Cp>Even if you have made your social media goals clear, it’s still essential to assess which social media platform your targeted audience uses the most.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00mi-11.webp\" type=\"image/webp\">\u003Cimg alt=\"What Social Media Platforms Should we Use for our Business?\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/foto-1/00mi-11.jpeg\" width=\"300\" />\u003C/picture>You can’t expect your audience to be active on sites just because you’re using it. Instead, you should implement all your \u003Ca href=\"https://quasa.io/media/top-5-marketing-strategies-for-nonprofits-in-2022\">social media marketing strategies\u003C/a> in the right places.\u003C/p>\n\n\u003Cp>You should first carry out buyer research in the market. For example, assessing interests, gender, age, and other demographics will facilitate you in getting to know your audience better.\u003C/p>\n\n\u003Cp>You can then use a variety of methods to find out where the majority of your audience is.\u003C/p>\n\n\u003Cp>For this purpose, you can also conduct a customer survey and ask them questions like which site they mostly use to look for a product or service, which influencers they follow, which social media tool allows them to stay updated with the latest trends, etc.\u003C/p>\n\n\u003Ch4>Consider the Kind of Content You Produce\u003C/h4>\n\n\u003Cp>The kind of content you produce for promoting your business varies on the basis of your industry, your audience, and your brand. There is a plethora of content that you can create for your brands, such as videos, pictures, e-books, webinars, UGC, blog posts, and podcasts.\u003C/p>\n\n\u003Cp>Each type of content performs better on one social media tool than the other. For example, Instagram and Pinterest are ideal for marketing products or services through attractive visuals.\u003C/p>\n\n\u003Cp>Also read: \u003Ca href=\"https://quasa.io/media/meta-unveils-smart-oakley-glasses-a-new-era-of-wearable-tech\">Meta Unveils Smart Oakley Glasses: A New Era of Wearable Tech\u003C/a>\u003C/p>\n\n\u003Ch4>Which Social Media Platform Will Be Best for Your Business?\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00op-18-1651a0.webp\" type=\"image/webp\">\u003Cimg alt=\"What Social Media Platforms Should we Use for our Business?\" class=\"image-align-right\" height=\"276\" src=\"https://cdn.quasa.io/photos/foto-1/00op-18-1651a0.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Now that we’re done with a thorough analysis, here’s a quick rundown of what each social media platform has to offer to your business:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Facebook\u003C/strong> – Ideal for customer interaction and audience reach.\u003C/li>\n\t\u003Cli>\u003Cstrong>Instagram\u003C/strong> – Most of the younger audience is found here, and it is best for visual content.\u003C/li>\n\t\u003Cli>\u003Cstrong>Twitter\u003C/strong> – Easier to engage the audience and even influencers.\u003C/li>\n\t\u003Cli>\u003Cstrong>LinkedIn\u003C/strong> – Ideal for networking and marketing business-related content.\u003C/li>\n\t\u003Cli>\u003Cstrong>YouTube\u003C/strong> – Best for an audience to know your brand’s personality.\u003C/li>\n\t\u003Cli>\u003Cstrong>Pinterest\u003C/strong> – Ideal for \u003Ca href=\"https://quasa.io/media/6-awesome-ways-to-increase-referral-traffic\">generating website traffic\u003C/a> through appealing visuals.\u003C/li>\n\u003C/ul>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","what-social-media-platforms-should-we-use-for-our-business","2022-03-23T12:42:57.000000Z","2025-08-07T03:30:00.000000Z","07.08.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":83},"https://cdn.quasa.io/images/news/KFBE7dUlA07pXS2XcvGHRm8pjddGEVQIsFYn5RSr.webp",null,"https://cdn.quasa.io/thumbs/news-thumb/images/news/KFBE7dUlA07pXS2XcvGHRm8pjddGEVQIsFYn5RSr.webp","large",5208,0,"en",{"id":14,"title":15,"slug":16,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":82,"created_at":92,"updated_at":93,"lang":87},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[95,110,122,135,148],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":99,"formatted_created_at":100,"category":101,"links":102,"view_type":107,"video_url":82,"views":108,"likes":86,"lang":87,"comments_count":86,"is_pinned":109},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z","19.04.2026",{"title":58,"slug":63},{"image":103,"image_webp":104,"thumb":105,"thumb_webp":106},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","small",13,false,{"title":111,"description":112,"slug":113,"created_at":114,"publish_at":114,"formatted_created_at":100,"category":115,"links":116,"view_type":107,"video_url":82,"views":121,"likes":86,"lang":87,"comments_count":86,"is_pinned":109},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":117,"image_webp":118,"thumb":119,"thumb_webp":120},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",14,{"title":123,"description":124,"slug":125,"created_at":126,"publish_at":127,"formatted_created_at":100,"category":128,"links":129,"view_type":107,"video_url":82,"views":134,"likes":86,"lang":87,"comments_count":86,"is_pinned":109},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":143,"image_webp":144,"thumb":145,"thumb_webp":146},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",46,{"title":149,"description":150,"slug":151,"created_at":152,"publish_at":152,"formatted_created_at":100,"category":153,"links":154,"view_type":107,"video_url":82,"views":159,"likes":86,"lang":87,"comments_count":86,"is_pinned":109},"Google March 2026 Core Update: Massive Volatility, Traffic Winners & Losers Explained","The latest major Google algorithm change — the March 2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":155,"image_webp":156,"thumb":157,"thumb_webp":158},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",55,[161,174,189,201,216],{"title":162,"description":163,"slug":164,"created_at":165,"publish_at":166,"formatted_created_at":167,"category":168,"links":169,"view_type":107,"video_url":82,"views":172,"likes":173,"lang":87,"comments_count":86,"is_pinned":109},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":170,"image_webp":82,"thumb":171,"thumb_webp":171},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70811,2,{"title":175,"description":176,"slug":177,"created_at":178,"publish_at":179,"formatted_created_at":180,"category":181,"links":182,"view_type":84,"video_url":82,"views":187,"likes":188,"lang":87,"comments_count":86,"is_pinned":109},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":183,"image_webp":184,"thumb":185,"thumb_webp":186},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70576,4,{"title":190,"description":191,"slug":192,"created_at":193,"publish_at":194,"formatted_created_at":195,"category":196,"links":197,"view_type":107,"video_url":82,"views":200,"likes":188,"lang":87,"comments_count":86,"is_pinned":109},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":198,"image_webp":82,"thumb":199,"thumb_webp":199},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68209,{"title":202,"description":203,"slug":204,"created_at":205,"publish_at":206,"formatted_created_at":207,"category":208,"links":209,"view_type":107,"video_url":82,"views":214,"likes":173,"lang":87,"comments_count":215,"is_pinned":109},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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