[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-what-is-mobile-dsp-and-why-do-you-need-it":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":161,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":42,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"What Is Mobile DSP and Why Do You Need It?","In the previous years, it was necessary to buy and place digital ads manually with the help of numerous people working on a single ad.","","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00-au-10.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Mobile DSP and Why Do You Need It?\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/00-au-10.jpeg\" width=\"300\" />\u003C/picture>In the previous years, it was necessary to buy and place digital ads manually with the help of numerous people working on a single ad. Such advertisement was not very efficient, quite expensive, and time-consuming. Moreover, it lacked reliability. Today, we have programmatic advertising that automates the whole process of ad purchasing and integration thanks to demand-side platforms among other things.\u003C/p>\n\n\u003Cp>A DSP is an extremely useful tool that allows trading adverts quickly, securely, and, most importantly, in an automatic manner. With the development of mobile adverts and their growing importance in digital advertising in general, DSP mobile advertising has emerged as well. Despite DSPs have been present for quite some time already, a fair number of advertisers are still not aware of all the benefits they can offer.\u003C/p>\n\n\u003Ch3>\u003Cstrong>What Is a Demand Side Platform?\u003C/strong>\u003C/h3>\n\n\u003Cp>Demand-side platforms are an integral part of programmatic advertising as they offer opportunities for real-time bidding on the ad inventory. They provide not only quick and easy solutions for purchasing ads but also incredibly precise targeting technologies that make ad placement even more efficient. It is beneficial for advertisers to use demand-side platforms as they eliminate a lot of manual labor and make the process of ad management quick and automated.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-7/acop-23.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Mobile DSP and Why Do You Need It?\" class=\"image-align-left\" height=\"157\" src=\"https://cdn.quasa.io/photos/foto-7/acop-23.jpg\" width=\"300\" />\u003C/picture>Thanks to the audience targeting, DSPs allow hitting a very precise demographic for advertisers and increase the relevancy of the impressions without wasting them. There is a selection of targeting settings that advertisers can configure in accordance with their demands and use for future reference.\u003C/p>\n\n\u003Cp>As soon as all targeting settings are in place, such as location, demographic, browser, device, etc., the program begins to sell tailored ads automatically. These settings can be easily adjusted in the future thanks to handy ad efficiency reports that come in regularly.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Mobile DSPs and Their Use\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-7/acop-13.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Mobile DSP and Why Do You Need It?\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-7/acop-13.jpeg\" width=\"275\" />\u003C/picture>A good chunk of digital advertisements are being occupied by mobile ads due to the wide spreading of mobile devices. It is reported that an average mobile device user spends from 3 to 5 hours a day on the gadget, which makes mobile platforms perfect for placing effective ads. Mobile demand-side platforms were created specifically to cater to the mobile advertisement needs.\u003C/p>\n\n\u003Cp>Through a mobile DSP, it becomes possible to access mobile advertisement spots on websites and applications. In addition, these platforms allow editing and displaying mobile ads in a user-friendly way suitable for mobile screens as mobile adverts have a different format when compared to desktop ones.\u003C/p>\n\n\u003Cp>Taking into account the average amount of time spent by the user on mobile gadgets every day, these solutions are highly beneficial for advertisers as they receive new opportunities for reaching their target audiences and increasing profits. However, it is common for DSPs to offer cross-platform advertising for reaching even wider audiences.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/a-complete-guide-to-leveraging-online-courses-to-catapult-your-career\">A Complete Guide to Leveraging Online Courses to Catapult Your Career\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/what-is-the-difference-between-outsourcing-and-outstaffing\">What is the Difference between Outsourcing and Outstaffing\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/know-all-about-secure-file-transfer-methods\">Know All About Secure File Transfer Methods\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch3>\u003Cstrong>Why Are Mobile DSPs So Beneficial?\u003C/strong>\u003C/h3>\n\n\u003Cp>Mobile demand side platforms have numerous advantages and continue to improve every day. This amazing potential and the benefits that come with DSPs make them so valuable.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-7/acop-9.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Mobile DSP and Why Do You Need It?\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-7/acop-9.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Some of the advantages include:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Cost-effective solutions. Thanks to real-time bidding, it is possible for buyers to purchase ads for the prices they can actually afford. This way, they can receive high-quality ad placements for competitive prices.\u003C/li>\n\t\u003Cli>Convenient management. A demand side platform has a user-friendly interface that opens up countless opportunities for ad management and easy access to thousands of advert exchanges in one place.\u003C/li>\n\t\u003Cli>Precise targeting. With the latest audience targeting technologies and the information collected from user accounts, DSPs provide precise and efficient target customer reach. This feature is included in each DSP, which is not the case with some advertisement exchanges that offer this service for a separate price.\u003C/li>\n\t\u003Cli>Real-time statistics. Right on the DSP dashboard, users will be able to see the stats of their adverts, their efficiency, and other characteristics gathered in real-time. Thanks to this, it becomes possible to adjust targeting and other configurations for better performance.\u003C/li>\n\u003C/ul>\n\n\u003Cp>The mobile ad market is already hugely important for advertisers as it occupies a large portion of digital ads. With mobile DSPs, it is possible to enhance your advertising campaign considerably, thereby increasing profit and benefits.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","what-is-mobile-dsp-and-why-do-you-need-it","2023-06-11T12:07:26.000000Z","2023-06-12T06:30:00.000000Z","12.06.2023",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/yUTeFutM7h0RdL7waCc4Sn8ZjO74IqeRbWZH3BEe.jpg","https://cdn.quasa.io/images/news/yUTeFutM7h0RdL7waCc4Sn8ZjO74IqeRbWZH3BEe.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/yUTeFutM7h0RdL7waCc4Sn8ZjO74IqeRbWZH3BEe.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/yUTeFutM7h0RdL7waCc4Sn8ZjO74IqeRbWZH3BEe.webp","large",null,1432,0,"en",{"id":42,"title":43,"slug":44,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa media blog about growth hacking in Tech","All the most interesting and useful about technologies. Exclusive articles from technologies you won't find anywhere else.","Technology, tech, business, ai, gadget, gadgets, life hacks","2023-03-23T08:15:32.000000Z","2024-08-25T15:37:57.000000Z",[97,112,123,136,149],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":110,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different 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networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":128,"formatted_created_at":102,"category":129,"links":130,"view_type":109,"video_url":86,"views":135,"likes":88,"lang":89,"comments_count":88,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":156,"image_webp":157,"thumb":158,"thumb_webp":159},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",56,[162,175,190,202,217],{"title":163,"description":164,"slug":165,"created_at":166,"publish_at":167,"formatted_created_at":168,"category":169,"links":170,"view_type":109,"video_url":86,"views":173,"likes":174,"lang":89,"comments_count":88,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":86,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70813,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":85,"video_url":86,"views":188,"likes":189,"lang":89,"comments_count":88,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70577,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":109,"video_url":86,"views":201,"likes":189,"lang":89,"comments_count":88,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":86,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68210,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":109,"video_url":86,"views":215,"likes":174,"lang":89,"comments_count":216,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42189,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":85,"video_url":86,"views":230,"likes":174,"lang":89,"comments_count":88,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41285,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]