[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-what-is-intent-data-why-it-is-useful-for-b2b-sales-and-marketing":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":161,"categories":230},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":90,"category":91},"What Is Intent Data & Why It Is Useful For B2B Sales And Marketing?","In the context of lead generation, hiring intent data plays a game-changer characteristic for many B2B verticals.","Intent Data, Useful For B2B Sales, Marketing","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-7/acop-9.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Intent Data & Why It Is Useful For B2B Sales And Marketing?\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-7/acop-9.jpeg\" width=\"300\" />\u003C/picture>In the context of lead generation, hiring intent data plays a game-changer characteristic for many \u003Ca href=\"https://quasa.io/media/avoid-sounding-bland-with-these-b2b-social-media-marketing-tips\">B2B\u003C/a> verticals.\u003C/p>\n\n\u003Cp>Intent data is a group of data and basically, it studies the behavioural elements that indicate what a business or individual is gripped in.\u003C/p>\n\n\u003Cp>Intent data is gathered from every possible place of online activities such as online purchases websites and social media platforms, and others.\u003C/p>\n\n\u003Cp>It is then processed and analysed (using tools and software) to help recognise the behaviour and intent of potential customers, so you can target them better.\u003C/p>\n\n\u003Cp>Ironically, Intent data is used mostly to find active companies (to identify the low-hanging fruits) and gain audience insights (to build a more detailed ICP).\u003C/p>\n\n\u003Ch3>What are the Different Types of Intent Data?\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-7/acop-5.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Intent Data & Why It Is Useful For B2B Sales And Marketing?\" class=\"image-align-right\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-7/acop-5.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>There are majorly two types of intent data categories below:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>First-party intent data\u003C/strong> is any intent data that is captured from your own site. Examples could be filling out a form for quotation or IP addresses collected from visitors.\u003C/li>\n\t\u003Cli>\u003Cstrong>Third-party intent data\u003C/strong> are those data that are collected from other websites. This also includes filled forms and IP addresses but is usually gathered by intent data providers.\u003C/li>\n\u003C/ul>\n\n\u003Cp>Moving further, let’s take a look at the possibilities enclosed with intent data for marketers and sales professionals.\u003C/p>\n\n\u003Ch3>Why B2B Intent Data is Useful For Marketing?\u003C/h3>\n\n\u003Cp>In marketing, intent data helps in several ways. Out of most, it helps generate flexibility at \u003Ca href=\"https://quasa.io/media/4-main-benefits-of-using-geofencing-for-your-marketing-campaigns\">every stage of marketing campaigns\u003C/a>. The following are some uses of intent data in marketing.\u003C/p>\n\n\u003Ch3>Improve Your Targeting\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-7/abal-2.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Intent Data & Why It Is Useful For B2B Sales And Marketing?\" class=\"image-align-left\" height=\"170\" src=\"https://cdn.quasa.io/photos/foto-7/abal-2.jpeg\" width=\"297\" />\u003C/picture>It is true that with intent data in hand, you get an early chance to know your customers/buyers. This means you can better target them more often.\u003C/p>\n\n\u003Cp>You know which group of customers are interested in your company’s product or service. So, your team will put certain efforts to tailor their campaign needs to hit the target.\u003C/p>\n\n\u003Ch3>Create Matched Audience\u003C/h3>\n\n\u003Cp>As you know that intent data is a group of behavioural datasets that analyse the interest of people. This assists marketers to target audiences who are actually interested in your solutions.\u003C/p>\n\n\u003Cp>In this manner, you can create personalised ads or create multiple ad campaigns on social media to build a relevant list of audiences to convert them into customers.\u003C/p>\n\n\u003Ch3>Personalise Your Website\u003C/h3>\n\n\u003Cp>The other benefit that unfolds with intent data is personalisation. Marketing teams can optimise their business website by reading the behaviour of the dataset including intent focuses parameters.\u003C/p>\n\n\u003Cp>You can make changes or create new pages specifically for the most frequent visitors that you think would help convert a visitor into a customer.\u003C/p>\n\n\u003Cp>Remember this would work for only a small time because the Ideal Customer Profile (ICP) doesn’t always stay the same.\u003C/p>\n\n\u003Ch3>Why B2B Intent Data Is Useful For Sales?\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/0-fi-26.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Intent Data & Why It Is Useful For B2B Sales And Marketing?\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/0-fi-26.jpeg\" width=\"300\" />\u003C/picture>Look at some of the few use cases for intent data in B2B sales.\u003C/p>\n\n\u003Ch3>Welcome Them Early\u003C/h3>\n\n\u003Cp>With intent data, you know what kind of customers are interested in your product or at least looking for similar products or services.\u003C/p>\n\n\u003Cp>Before even they could plan to begin their buying journey, you could get in early. This means you can target them early before they begin the buyer’s journey.\u003C/p>\n\n\u003Cp>For instance; you can send them welcome emails or messages to get a positive first impression.\u003C/p>\n\n\u003Ch3>Lead Scoring\u003C/h3>\n\n\u003Cp>This gives you an edge in your sales efforts.\u003C/p>\n\n\u003Cp>You can do lead scoring to identify which leads should be prioritised and converted first than those having low priority intent.\u003C/p>\n\n\u003Cp>You can then start planning to pitch them either straight away or through calls. Thus, it can be a lead-generation game-changer for salespeople.\u003C/p>\n\n\u003Ch3>Reduce Cost\u003C/h3>\n\n\u003Cp>Indeed, retaining customers costs higher than finding new ones. With intent signals, you could eliminate certain overheads that your sales team thinks are important to invest in.\u003C/p>\n\n\u003Cp>With intent data, they have a better picture of their prospects and their interests. This would heavily reduce the cost of planning and campaign setup than previously.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-7/acop-6.webp\" type=\"image/webp\">\u003Cimg alt=\"What Is Intent Data & Why It Is Useful For B2B Sales And Marketing?\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-7/acop-6.jpeg\" width=\"275\" />\u003C/picture>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/5-best-places-to-learn-excel-in-2025\">5 Best Places to Learn Excel in 2025\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/things-you-should-know-before-finding-the-best-cardiologist\">Things You Should Know Before Finding The Best Cardiologist\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-create-an-order-form-guidelines-for-the-sales-department\">How to Create an Order Form: Guidelines for the Sales Department\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch3>Final Thought\u003C/h3>\n\n\u003Cp>If you’re missing implementing intent data these days, you are unarguably cutting out your profits by yourself.\u003C/p>\n\n\u003Cp>Many B2B and B2C companies make use of intent signals to amplify their business growth, sales revenue, and customers.\u003C/p>\n\n\u003Cp>Take advantage of intent data today. Good luck!\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","what-is-intent-data-why-it-is-useful-for-b2b-sales-and-marketing","2023-04-12T11:46:15.000000Z","2026-01-18T08:30:00.000000Z","18.01.2026",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/mgTUc83lr1fQYLh1OytlWAxOtjcDCOGmpnru1w72.jpg","https://cdn.quasa.io/images/news/mgTUc83lr1fQYLh1OytlWAxOtjcDCOGmpnru1w72.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mgTUc83lr1fQYLh1OytlWAxOtjcDCOGmpnru1w72.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/mgTUc83lr1fQYLh1OytlWAxOtjcDCOGmpnru1w72.webp","small",null,2375,1,"en",0,{"id":14,"title":15,"slug":16,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,112,123,135,148],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":85,"video_url":86,"views":110,"likes":90,"lang":89,"comments_count":90,"is_pinned":111},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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