[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-what-is-database-marketing-and-why-do-i-need-it":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":98,"popular_news":162,"categories":231},{"title":72,"description":73,"meta_title":74,"meta_description":72,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":14,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":91,"category":92},"What is Database Marketing and Why Do I Need It?","Database marketing lets you create personalized marketing communications and targeted campaigns.","What is Database Marketing and Why Do I Need It? and targeted campaigns","Database Marketing, business","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>Did you know that almost 90% of digital marketers believe personalization is one of the most important factors in a company’s success? Personalization is not just about recommending products based upon a customer’s past purchases.\u003C/p>\n\n\u003Cp>Let’s say you order toys online for your nephew’s Birthday and then receive tons of emails inviting you to buy toys for your children. The emails eventually become tedious and you unsubscribe. If you do not resort to database marketing, the same thing could happen to your company.\u003C/p>\n\n\u003Chr />\n\u003Ch4>What is Database Marketing?\u003C/h4>\n\n\u003Cp>Database marketing lets you create personalized marketing communications and targeted campaigns. It also allows you to make your campaigns more relevant to your target audience. This is a marketing strategy that allows you to collect customer data, analyze it, and make personalized recommendations for customers.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1datab-3.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Database Marketing and Why Do I Need It?\" class=\"image-align-right\" height=\"178\" src=\"https://cdn.quasa.io/photos/foto-12/1datab-3.jpg\" width=\"300\" />\u003C/picture>\u003Cstrong>Here are some of the information you might need to market your database.\u003C/strong>\u003C/p>\n\n\u003Col>\n\t\u003Cli>Transaction data\u003C/li>\n\t\u003Cli>Names of customers\u003C/li>\n\t\u003Cli>Addresses of customers\u003C/li>\n\t\u003Cli>Phone numbers for customers\u003C/li>\n\t\u003Cli>Purchasing behavior patterns\u003C/li>\n\t\u003Cli>Support tickets will be sent\u003C/li>\n\u003C/ol>\n\n\u003Cp>To collect the information mentioned above, a digital marketing agency for eCommerce will need a CRM system. This software makes it easy to gather all the information you need and facilitates customer interactions with your company.\u003C/p>\n\n\u003Chr />\n\u003Ch3>Difference Between Direct Marketing And Database Marketing\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1datab-2.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Database Marketing and Why Do I Need It?\" class=\"image-align-left\" height=\"149\" src=\"https://cdn.quasa.io/photos/foto-12/1datab-2.jpg\" width=\"149\" />\u003C/picture>Traditional direct marketing involves collecting customer addresses and collecting their names to send flyers or postcards. It’s not the same as database marketing. Database marketing is targeting customers based upon their personal information and creating strategies that are tailored to the products they might be interested in buying. Database marketing is not only about personalizing product recommendations but also about improving your communication with customers.\u003C/p>\n\n\u003Cp>Email marketing might work well for some customers, but SMS and social media marketing might work better for others. Database marketing focuses on personalizing the marketing experience to ensure potential customers aren’t disturbed by marketing messages that don’t fit their needs.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-value-of-accounting-software-to-organizations\">The Value of Accounting Software to Organizations\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-essential-guide-to-email-marketing-for-startups-and-small-businesses\">The Essential Guide to Email Marketing for Startups and Small Businesses\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/boeing-to-lay-off-17-000-workers-as-crisis-deepens\">Boeing to Lay Off 17,000 Workers As Crisis Deepens\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>What To Do With Database Marketing?\u003C/h4>\n\n\u003Cp>Database marketing is a great way to increase your sales volume if you send hundreds of emails to clients.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-12/1datab-4.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Database Marketing and Why Do I Need It?\" class=\"image-align-right\" height=\"201\" src=\"https://cdn.quasa.io/photos/foto-12/1datab-4.jpeg\" width=\"251\" />\u003C/picture>\u003Cstrong>Here are some ways database marketing can help your business:\u003C/strong>\u003C/p>\n\n\u003Col>\n\t\u003Cli>Create targeted campaigns\u003C/li>\n\t\u003Cli>Use analytics to find out when you should launch a marketing campaign\u003C/li>\n\t\u003Cli>Provide discounts to new customers\u003C/li>\n\t\u003Cli>Offer loyalty programs to existing and long-term customers\u003C/li>\n\t\u003Cli>Segment customers into different groups to personalize product recommendations\u003C/li>\n\t\u003Cli>Use analytics to figure out customers’ buying patterns\u003C/li>\n\u003C/ol>\n\n\u003Cp>Database marketing is based on customer data and creates a customized ad experience for your audience. One customer’s experience may not be the same for another. Personalizing the advertising experience can help you target the right audience for your marketing campaign. This will increase conversion rates and get potential customers to respond more positively.\u003C/p>\n\n\u003Cp>Database marketing offers many benefits but you should not stop at collecting customer information. Instead, you should work with a marketing agency so you can create personalized ads according to the preferences of your target audience.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>\n\n\u003Ch5>\u003Ca href=\"https://quasa.io/media/what-is-content-marketing\">What Is Content Marketing?\u003C/a>\u003C/h5>","what-is-database-marketing-and-why-do-i-need-it","2021-10-26T16:12:44.000000Z","2025-03-15T11:00:00.000000Z","15.03.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/EXa5THxiMnLG146AZMNn1TT458CjOn7czvO5bgdc.png","https://cdn.quasa.io/images/news/EXa5THxiMnLG146AZMNn1TT458CjOn7czvO5bgdc.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EXa5THxiMnLG146AZMNn1TT458CjOn7czvO5bgdc.png","https://cdn.quasa.io/thumbs/news-thumb/images/news/EXa5THxiMnLG146AZMNn1TT458CjOn7czvO5bgdc.webp","large",null,2878,1,"en",0,{"id":14,"title":15,"slug":16,"meta_title":93,"meta_description":94,"meta_keywords":95,"deleted_at":87,"created_at":96,"updated_at":97,"lang":90},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[99,113,124,136,149],{"title":100,"description":101,"slug":102,"created_at":103,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":111,"video_url":87,"views":62,"likes":91,"lang":90,"comments_count":91,"is_pinned":112},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70597,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":111,"video_url":87,"views":202,"likes":190,"lang":90,"comments_count":91,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":87,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68230,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":111,"video_url":87,"views":216,"likes":175,"lang":90,"comments_count":89,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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