[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-what-is-computer-vision-used-in-marketing":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":163,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":14,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"What is Computer Vision used in Marketing?","Here’s how computer vision affects marketing.","The system scans images and correctly identifies elements and items within them using AI/ML.","What is Computer Vision, business, Marketing","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggd-1.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Computer Vision used in Marketing?\" class=\"image-align-left\" height=\"176\" src=\"https://cdn.quasa.io/photos/foto-14/gggd-1.jpeg\" width=\"286\" />\u003C/picture>Here’s how computer vision affects marketing.\u003C/p>\n\n\u003Cp>Computer vision has made great strides in recent years, opening up new opportunities for marketing. The system scans images and correctly identifies elements and items within them using AI/ML.\u003C/p>\n\n\u003Cp>Computer vision is a technique that digital systems use to recognize and make sense of images. This is analogous to the way humans see and interpret the world around us with their eyes and minds.\u003C/p>\n\n\u003Cp>You’re likely familiar with many aspects related to computer vision through \u003Ca href=\"https://quasa.io/media/top-7-creative-tips-to-boost-your-social-media-strategy\">social media\u003C/a>. Computer vision algorithms can deconstruct and transform visual content to metadata. This metadata can then be stored, categorized, and analyzed in the same manner as any other dataset.\u003C/p>\n\n\u003Ch4>What is Computer Vision used in Marketing?\u003C/h4>\n\n\u003Ch3>Smarter Online Merchandising\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggd-10.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Computer Vision used in Marketing?\" class=\"image-align-left\" height=\"177\" src=\"https://cdn.quasa.io/photos/foto-14/gggd-10.jpeg\" width=\"284\" />\u003C/picture>Generally,\u003Ca href=\"https://quasa.io/media/8-actionable-ways-to-build-customer-trust-in-ecommerce\"> eCommerce\u003C/a> merchandising is all about tagging. Multiple tags are included with each product. This allows customers to search for certain characteristics and also allows recommendation engines to find similar products.\u003C/p>\n\n\u003Cp>Online shops can use the algorithm to highlight a product that is particularly important.\u003C/p>\n\n\u003Cp>Sentient Aware, an AI-based software, can now enable visual product discovery. This eliminates the need for any metadata and displays related products based solely on visual affinity. Instead of using traditional filtering methods, customers can now choose a product that interests them and be presented with visually similar products.\u003C/p>\n\n\u003Ch3>More Effective Targeting\u003C/h3>\n\n\u003Cp>The same technology used for merchandising can also be used to retarget. Display ads for a product can be used to target \u003Ca href=\"https://quasa.io/media/how-your-ecommerce-store-can-make-more-money-without-more-traffic\">website traffic\u003C/a> after the abandonment of the cart. This is a very effective strategy, but also quite brutal.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggd-11.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Computer Vision used in Marketing?\" class=\"image-align-left\" height=\"174\" src=\"https://cdn.quasa.io/photos/foto-14/gggd-11.jpeg\" width=\"290\" />\u003C/picture>If a buyer has purchased a product online, retailers may not be clear. Dynamic creativity that displays a variety of products may prove more effective.\u003C/p>\n\n\u003Ch3>Real-World Product Discovery\u003C/h3>\n\n\u003Cp>Pinterest recently launched a Lens feature, which is similar to Shazam but focuses on visual content. Customers can point their camera at something and run a Pinterest search.\u003C/p>\n\n\u003Cp>This information can be used to find a supplier for a particular piece of furniture or to create a recipe for an uncommon unknown vegetable.\u003C/p>\n\n\u003Cp>The social media platform has offered visual search functionality since 2015. This allows users to select a section of an image to search for relevant items. Lens, however, has taken this further by allowing brands and photographers to highlight products within images.\u003C/p>\n\n\u003Ch3>Image-Aware, Social Listening\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggd-12.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Computer Vision used in Marketing?\" class=\"image-align-left\" height=\"162\" src=\"https://cdn.quasa.io/photos/foto-14/gggd-12.jpeg\" width=\"300\" />\u003C/picture>Brands want to be mentioned on the internet about their products and services. Writing is just a fraction of the content people share on social media. Photos and videos can be equally important.\u003C/p>\n\n\u003Cp>Existing firms, such as Ditto and gum, offer social listening services that detect company logos. This assists community manager in identifying positive or negative feedback.\u003C/p>\n\n\u003Ch3>Experiences in a Frictionless Shop\u003C/h3>\n\n\u003Cp>Amazon Go was the most talked about product in December 2016. The barcode from their Amazon Go app is used to enter the store.\u003C/p>\n\n\u003Cp>The computer vision technology then tracks the user around the store (possibly in conjunction with some kind of phone monitoring though Amazon has not given further details). Sensors on the shelves detect when the customer chooses a product.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggd-2.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Computer Vision used in Marketing?\" class=\"image-align-left\" height=\"168\" src=\"https://cdn.quasa.io/photos/foto-14/gggd-2.jpeg\" width=\"299\" />\u003C/picture>Once you have everything you need, you can just walk out of the door. The Go app tracks what you bring with you. Amazon’s Seattle Concept Shop appears to have opened the door for machine vision to help ease the pain of checkout.\u003C/p>\n\n\u003Ch3>Retail Analytics\u003C/h3>\n\n\u003Cp>Density is an innovative start-up that employs a small piece to monitor people’s movement as they move around their work environments.\u003C/p>\n\n\u003Cp>These data can be used to measure how busy a shop or wait times, and how long they take.\u003C/p>\n\n\u003Cp>While computerized footfall counters are not new, advances in computer vision have enabled people to track smart enough to optimize merchandising.\u003C/p>\n\n\u003Ch3>Emotional Analytics\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggd-3.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Computer Vision used in Marketing?\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-14/gggd-3.jpeg\" width=\"275\" />\u003C/picture>MediaCom announced in January 2016 that Realeye’s facial identification and analytics technology would be used in content testing and media relations.\u003C/p>\n\n\u003Cp>This technology records consumers’ reactions to advertisements and information using remote panels of people and their webcams.\u003C/p>\n\n\u003Cp>Mikhel Jaatma of Realeyes says that emotional intelligence is more cost-effective than traditional internet surveys and focus groups. It also gets direct responses rather than relying upon subjective or assumed opinions.\u003C/p>\n\n\u003Ch3>Image Search\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggd-4.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Computer Vision used in Marketing?\" class=\"image-align-left\" height=\"182\" src=\"https://cdn.quasa.io/photos/foto-14/gggd-4.jpeg\" width=\"277\" />\u003C/picture>Automated image labeling will become possible as computer vision improves. This could eliminate the need to manually label images in inconsistent ways, which would allow for more precise and faster picture organization.\u003C/p>\n\n\u003Cp>Video can be overwhelming in terms of the data available. How we acquire and store imagery could also change dramatically.\u003C/p>\n\n\u003Cp>Although it’s still far off, many people already know the capabilities of Google Photos for picture search. This can be used to find thousands of objects and reverse image searches in Google search results.\u003C/p>\n\n\u003Ch3>Augmented Reality\u003C/h3>\n\n\u003Cp>Augmented reality is being rapidly considered as a potential next stage in mobile computing. This includes Snapchat Lenses and yet unproven technology that incorporates headsets such as the Hololens.\u003C/p>\n\n\u003Ch4>Conclusion\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-14/gggd-7.webp\" type=\"image/webp\">\u003Cimg alt=\"What is Computer Vision used in Marketing?\" class=\"image-align-left\" height=\"168\" src=\"https://cdn.quasa.io/photos/foto-14/gggd-7.jpeg\" width=\"300\" />\u003C/picture>Although computer vision systems have much to learn in terms of accuracy, dependability, and acceptance, they are making significant progress in recent years.\u003C/p>\n\n\u003Cp>This is enough to draw marketers’ attention. Marketers can use this technology to explore the many benefits and other uses outlined above. As technology improves and society becomes more dependent on visual communication, we can expect computer vision to be used in many creative and innovative ways.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","what-is-computer-vision-used-in-marketing","2022-02-05T20:39:10.000000Z","2022-02-07T08:30:00.000000Z","07.02.2022",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/XYQUHniv5LIYwEOpoaa06u7sFL1JOKRZC48fdMwh.jpg","https://cdn.quasa.io/images/news/XYQUHniv5LIYwEOpoaa06u7sFL1JOKRZC48fdMwh.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XYQUHniv5LIYwEOpoaa06u7sFL1JOKRZC48fdMwh.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XYQUHniv5LIYwEOpoaa06u7sFL1JOKRZC48fdMwh.webp","large",null,2492,0,"en",{"id":14,"title":15,"slug":16,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,113,125,137,150],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":87,"views":111,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",44,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":129,"formatted_created_at":103,"category":130,"links":131,"view_type":110,"video_url":87,"views":136,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",46,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":103,"category":143,"links":144,"view_type":110,"video_url":87,"views":149,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",65,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":155,"formatted_created_at":103,"category":156,"links":157,"view_type":110,"video_url":87,"views":162,"likes":89,"lang":90,"comments_count":89,"is_pinned":112},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":87,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70842,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":86,"video_url":87,"views":190,"likes":191,"lang":90,"comments_count":89,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70606,4,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":110,"video_url":87,"views":203,"likes":191,"lang":90,"comments_count":89,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":201,"image_webp":87,"thumb":202,"thumb_webp":202},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68238,{"title":205,"description":206,"slug":207,"created_at":208,"publish_at":209,"formatted_created_at":210,"category":211,"links":212,"view_type":110,"video_url":87,"views":217,"likes":176,"lang":90,"comments_count":218,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":213,"image_webp":214,"thumb":215,"thumb_webp":216},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42214,1,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":86,"video_url":87,"views":232,"likes":176,"lang":90,"comments_count":89,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41309,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]