[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-wework-reinvents-itself-with-wework-for-business-campaign":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":160,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":18,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"WeWork Reinvents Itself with “WeWork for Business” Campaign","WeWork, once the poster child for redefining how we work and live, is undergoing a dramatic image overhaul with its new “WeWork for Business” campaign. Gone are the days of beer taps and kombucha bars in promotional shots—replaced by a focus on sleek offices and operational efficiency. The company, which once promised a cultural revolution, is now pivoting to a straightforward office leasing model.","WeWork, once the poster child for redefining how we work and live, is undergoing a dramatic image overhaul with its new “WeWork for Business” campaign.","Gone are the days of beer taps and kombucha bars in promotional shots — replaced by a focus on sleek offices and operational efficiency.","\u003Cp>\u003Cstrong>WeWork, once the poster child for redefining how we work and live, is undergoing a dramatic image overhaul with its new “WeWork for Business” campaign.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-07-30t135213558.webp\" type=\"image/webp\">\u003Cimg alt=\"WeWork Reinvents Itself with “WeWork for Business” Campaign\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-07-30t135213558.jpg\" width=\"300\" />\u003C/picture>Gone are the days of beer taps and kombucha bars in promotional shots — replaced by a focus on sleek offices and operational efficiency. The company, which once promised a cultural revolution, is now pivoting to a straightforward office leasing model.\u003C/p>\n\n\u003Cp>At the helm is new CEO John Santore, a stark contrast to founder Adam Neumann. At 68, Santore has spent his life on Staten Island and logged 47 years at Cushman & Wakefield. Where Neumann favored private jets, Santore jokes about the adjustment from suits to casual wear, signaling a grounded leadership style.\u003C/p>\n\n\u003Cp>Remarkably, despite past turbulence — including a bankruptcy filing—WeWork remains operational. In 2024, the company reported $2.2 billion in revenue, achieved its first operational profit in recent quarters, and counts 47 Fortune 100 clients. Its portfolio has shrunk from 850 to 600 locations, yet it retains significant scale.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/google-s-notebooklm-to-introduce-one-click-video-presentations-in-upcoming-update\">Google’s NotebookLM to Introduce One-Click Video Presentations in Upcoming Update\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/british-schoolkids-use-sam-from-death-stranding-2-to-bypass-porn-site-face-id\">British Schoolkids Use Sam from Death Stranding 2 to Bypass Porn Site Face ID\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/nollywood-giants-inkblot-studios-and-filmhouse-group-launch-kava-a-global-streaming-platform-for-african-stories\">Nollywood Giants Inkblot Studios and Filmhouse Group Launch Kava, a Global Streaming Platform for African Stories\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>Petula Lucey, the new marketing director, describes this shift as the “maturing of the brand.” The marketing budget has scaled back from a lavish $379 million annually to a more restrained “smart discipline,” with the campaign costing just over $1 million. This reflects a pragmatic approach to rebuilding.\u003C/p>\n\n\u003Cp>While the wild ride of WeWork’s early disruption was captivating, experts long compared it to IWG — parent of Regus and Spaces—known for steady success. Ultimately, after years of upheaval, WeWork’s radical vision has circled back to traditional business fundamentals, proving resilience in a new, streamlined form.\u003C/p>","wework-reinvents-itself-with-wework-for-business-campaign","2025-07-30T11:52:57.000000Z","30.07.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/6FILPW444PX7wu3bYChKBRULwFQaCctHL5NEYFQn.jpg","https://cdn.quasa.io/images/news/6FILPW444PX7wu3bYChKBRULwFQaCctHL5NEYFQn.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/6FILPW444PX7wu3bYChKBRULwFQaCctHL5NEYFQn.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/6FILPW444PX7wu3bYChKBRULwFQaCctHL5NEYFQn.webp","small",null,1114,0,"en",{"id":18,"title":19,"slug":20,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media's blog about Growth Hacking in action","Exclusive life hacks on how to choose a career and be productive in any 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Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":183,"image_webp":184,"thumb":185,"thumb_webp":186},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70613,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":85,"video_url":86,"views":201,"likes":189,"lang":89,"comments_count":88,"is_pinned":109},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":86,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68246,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":85,"video_url":86,"views":215,"likes":173,"lang":89,"comments_count":216,"is_pinned":109},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. 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