[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-video-testimonials-strategies-to-get-more-customers":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":161,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":14,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":89,"category":91},"Video Testimonials Strategies to Get More Customers","Video testimonials are a hundred times more effective than advertisements and posters.","Video testimonials are a hundred times more effective than advertisements and posters. Strategies to Get More Customers","Video Testimonials Strategies, business, Get More Customers","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>Video testimonials are a hundred times more effective than advertisements and posters. This is the primary reason for making video testimonials. Everyone is going to believe a video testimonial but is likely to ignore an advertisement that appears alongside it. You know why it is so. The viewer is likely to identify with the person in the video testimonial but doesn’t care about the person who tells things in the advertisement. Here are some tips to add muscle to your video testimonial.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Picking Customers to Appear in Your Video\u003C/strong>\u003C/h4>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Choose Regular Customers\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aaget-1.webp\" type=\"image/webp\">\u003Cimg alt=\"Video Testimonials Strategies to Get More Customers\" class=\"image-align-left\" height=\"145\" src=\"https://cdn.quasa.io/photos/foto-13/aaget-1.jpeg\" width=\"300\" />\u003C/picture>Your success with the video testimonial depends on who is appearing in it. Two aspects dominate the tone of the video – Is the person like a \u003Ca href=\"https://quasa.io/media/how-to-improve-sales-cycle-with-customer-relationship-management-system\">regular customer\u003C/a>?\u003C/p>\n\n\u003Cp>Is the video sounding positive? Pick customers who remain fascinated by your product or service.\u003C/p>\n\n\u003Cp>When you interview the customer, if there is the smallest amount of doubt that the customer is not sold on your product, choose another person. Pick a person with a positive outlook on life but not one who is too loud and noisy.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Incentivize the Sit-In for Making Videos\u003C/strong>\u003C/h4>\n\n\u003Cp>You can add a lot of enthusiasm to the \u003Ca href=\"https://quasa.io/media/8-steps-to-create-a-successful-video-marketing-strategy-for-your-business\">video\u003C/a> by incentivizing it. But, don’t make it public. Keep this side of the video-making quiet. A person who gets a bonus or free coupons is likely to be enthusiastic about making the video.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Choose a Specific Site to Make Videos\u003C/strong>\u003C/h4>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Pleasant Background Helps Attract Viewers\u003C/strong>\u003C/h4>\n\n\u003Cp>The viewer is likely to spend some time viewing your video if it is pleasant to watch. If there is lots of noise in the background and flashy lights, there is going to be fewer people watching your video testimonial.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Place Where the Problem Occurs\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aaget-2.webp\" type=\"image/webp\">\u003Cimg alt=\"Video Testimonials Strategies to Get More Customers\" class=\"image-align-left\" height=\"169\" src=\"https://cdn.quasa.io/photos/foto-13/aaget-2.png\" width=\"300\" />\u003C/picture>Check the place where the problem occurs. This problem is dirt on the clothes (if you are promoting detergent brands), too much power consumption (if you sell ovens), or things like that. By making the video at the place where the problem occurs, you will get the interest of the viewer. They will want to know what is happening and how you solve it. You could create specific situations where you come face-to-face with the problem. Such as getting clothes dirty when traveling by bus.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Add Plenty of Personal Details\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aaget-3.webp\" type=\"image/webp\">\u003Cimg alt=\"Video Testimonials Strategies to Get More Customers\" class=\"image-align-left\" height=\"145\" src=\"https://cdn.quasa.io/photos/foto-13/aaget-3.jpeg\" width=\"300\" />\u003C/picture>At this point, you can add personal details. Bring in the dog, get it on the \u003Ca href=\"https://quasa.io/media/animated-explainer-videos-how-explainer-videos-help-in-boosting-your-social-media-marketing\">video\u003C/a>. Bring the child and get the emotional aspect into the video.\u003C/p>\n\n\u003Cp>Get the name of the place where the person works and add it. Add the name of the wife. You will have the viewer eating out of your hand.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Making the Video\u003C/strong>\u003C/h4>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Building Trust\u003C/strong>\u003C/h4>\n\n\u003Cp>The testimony of the customer is golden. You cannot fabricate it or else it will show up for what it is on the video. Also, the delivery of the testimonial must be down-to-earth. It must show how common problems get solved. It must involve a practical solution that everyone can use.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Do Not Overpromote\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aaget-4.webp\" type=\"image/webp\">\u003Cimg alt=\"Video Testimonials Strategies to Get More Customers\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/foto-13/aaget-4.jpeg\" width=\"300\" />\u003C/picture>It is important not to be promotional. It must be an opinion that a customer feels about the brand. While you don’t have to mention other brands, you can include a general question about all brands in general so the audience doesn’t feel that they are looking at a promotional video. The last thing someone wants to see is a blatant proclamation about the virtue of your brand. They would rather get convinced by seeing the proof of your claims.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Make a Storyline\u003C/strong>\u003C/h4>\n\n\u003Cp>The tone must be serious, it is not fiction that the viewers see. But you must keep a storyline alive. Such as the user had a problem, he heard about your brand, and when he used it, the entire problem disappeared. This is the general base on which you build the story of the video. The more details you add, the more interesting the video will be. You can add suspense elements in the ending before the customer chooses your brand over others by offering a choice. The reason the customer chooses your brand will be the solution to the problem.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Use of Social Signals\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aaget-5.webp\" type=\"image/webp\">\u003Cimg alt=\"Video Testimonials Strategies to Get More Customers\" class=\"image-align-left\" height=\"174\" src=\"https://cdn.quasa.io/photos/foto-13/aaget-5.jpeg\" width=\"300\" />\u003C/picture>You can point out social signals like Facebook likes or retweets to show how well-liked your brand is.\u003C/p>\n\n\u003Cp>This is all right because most people love social connections and like anything that tells them of social connections. You can get your customer involved by asking him or her to pull out a phone to show how they first the news about the brand.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Put the Customer First\u003C/strong>\u003C/h4>\n\n\u003Cp>Always put the customer first, the video testimonial must emphasize this point. Everything in your video must have the customer out there in front. Go over the video and if there are any instances where one doesn’t see the customer, you can leave that part out.\u003C/p>\n\n\u003Cp>\u003Cstrong>Related:\u003C/strong> – \u003Ca href=\"https://quasa.io/media/how-to-increase-website-conversion-with-these-11-design-principles\"> Web Design\u003C/a>\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Finishing Aspects\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-13/aaget-6.webp\" type=\"image/webp\">\u003Cimg alt=\"Video Testimonials Strategies to Get More Customers\" class=\"image-align-left\" height=\"164\" src=\"https://cdn.quasa.io/photos/foto-13/aaget-6.jpeg\" width=\"300\" />\u003C/picture>Now, your video is ready, you can put it on television during the movie break or the changeover during a sports event. You can post it on YouTube where it is sure to get its share of publicity.\u003C/p>\n\n\u003Cp>Use a professional video making service because they will produce a more complete video. The money you spend on this video making service is likely to pay back more than you expect.\u003C/p>\n\n\u003Cp>This is because viewers are likely to pick on the small mistakes you make due to your inexperience in the field. The professionals will not make obvious mistakes.\u003C/p>\n\n\u003Cp>Also, do not air the video testimonial for more than 2-3 weeks because then, many viewers will see it for the second time and they will be ready to pick mistakes. \u003Ca href=\"https://quasa.io/media/top-youtube-video-editors-for-beginners\">Make a new video with new faces and use it\u003C/a>. This helps you keep the interest of the viewer in the video.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nSubscribe to our newsletter! Join us on social networks!\u003Cbr />\nSee you!\u003C/p>","video-testimonials-strategies-to-get-more-customers","2021-11-03T15:26:51.000000Z","2025-03-27T06:00:00.000000Z","27.03.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/wIOI3bbyzD0nzzq5Vv5u3K4ddn19VZitmMBBoemh.jpg","https://cdn.quasa.io/images/news/wIOI3bbyzD0nzzq5Vv5u3K4ddn19VZitmMBBoemh.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/wIOI3bbyzD0nzzq5Vv5u3K4ddn19VZitmMBBoemh.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/wIOI3bbyzD0nzzq5Vv5u3K4ddn19VZitmMBBoemh.webp","large",null,3226,0,"en",{"id":14,"title":15,"slug":16,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":87,"created_at":95,"updated_at":96,"lang":90},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[98,112,123,136,149],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":87,"views":69,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z","19.04.2026",{"title":58,"slug":63},{"image":106,"image_webp":107,"thumb":108,"thumb_webp":109},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","small",false,{"title":113,"description":114,"slug":115,"created_at":116,"publish_at":116,"formatted_created_at":103,"category":117,"links":118,"view_type":110,"video_url":87,"views":62,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":119,"image_webp":120,"thumb":121,"thumb_webp":122},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":128,"formatted_created_at":103,"category":129,"links":130,"view_type":110,"video_url":87,"views":135,"likes":89,"lang":90,"comments_count":89,"is_pinned":111},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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2026 Core Update — began rolling out on March 27, 2026, and was fully completed on April 8, 2026.","google-march-2026-core-update-massive-volatility-traffic-winners-losers-explained","2026-04-19T07:51:48.000000Z",{"title":58,"slug":63},{"image":156,"image_webp":157,"thumb":158,"thumb_webp":159},"https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/H2tMWtqU3QHdp9bM8v1t8lyHVpsyXCjwnoSRDqau.webp",58,[162,175,190,202,217],{"title":163,"description":164,"slug":165,"created_at":166,"publish_at":167,"formatted_created_at":168,"category":169,"links":170,"view_type":110,"video_url":87,"views":173,"likes":174,"lang":90,"comments_count":89,"is_pinned":111},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":87,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70815,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":86,"video_url":87,"views":188,"likes":189,"lang":90,"comments_count":89,"is_pinned":111},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70579,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":110,"video_url":87,"views":201,"likes":189,"lang":90,"comments_count":89,"is_pinned":111},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":87,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68213,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":110,"video_url":87,"views":215,"likes":174,"lang":90,"comments_count":216,"is_pinned":111},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42191,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":86,"video_url":87,"views":230,"likes":174,"lang":90,"comments_count":89,"is_pinned":111},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41287,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]