[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-top-8-ways-to-improve-decision-making-with-better-data-quality":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":97,"popular_news":163,"categories":232},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":69,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":90,"category":91},"Top 8 Ways to Improve Decision Making with Better Data Quality","Six million pages were found for the term “data quality” in the search engine results.","Improve Decision Making with Better Data Quality, business","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00-au-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 8 Ways to Improve Decision Making with Better Data Quality\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/00-au-10.jpeg\" width=\"300\" />\u003C/picture>Six million pages were found for the term “data quality” in the search engine results. This demonstrates the importance of data quality in decision-making contexts and the crucial role it plays in determining the outcome.\u003C/p>\n\n\u003Cp>Understanding the data is key to its classification and qualification for the best possible use in the specific scenario.\u003C/p>\n\n\u003Ch3>Understanding Data Quality\u003C/h3>\n\n\u003Cp>Data of high quality is reliable, consistent, and scalable. Data should be useful in planning, operations, decision-making, and planning.\u003C/p>\n\n\u003Cp>Poor quality data can lead to a delayed deployment of a system, a damaged reputation, poor productivity, poor decision-making, and lost revenue.\u003C/p>\n\n\u003Cp>A report by the Data Warehousing Institute shows that poor customer data costs U.S. companies approximately $611 billion annually. Insufficient data quality is also a major reason for losses in 40% of companies, according to the research.\u003C/p>\n\n\u003Ch3>Seven Characteristics that Define Data Quality\u003C/h3>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/17/zzzzzzzzz-6.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 8 Ways to Improve Decision Making with Better Data Quality\" class=\"image-align-left\" height=\"150\" src=\"https://cdn.quasa.io/photos/17/zzzzzzzzz-6.jpeg\" width=\"300\" />\u003C/picture>Accuracy\u003C/strong> Does this data accurately reflect the real-world object?\u003C/p>\n\n\u003Cp>\u003Cstrong>Integrity:\u003C/strong> Have the data remained unchanged and undamaged in between updates?\u003C/p>\n\n\u003Cp>\u003Cstrong>Consistency \u003C/strong>Does the information across all systems remain consistent?\u003C/p>\n\n\u003Cp>\u003Cstrong>Completeness\u003C/strong> How complete are the data?\u003C/p>\n\n\u003Cp>\u003Cstrong>Validity\u003C/strong> Does the information correspond to a particular format or range as defined by the business\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/100-5.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 8 Ways to Improve Decision Making with Better Data Quality\" class=\"image-align-left\" height=\"300\" src=\"https://cdn.quasa.io/photos/foto-15/100-5.jpeg\" width=\"300\" />\u003C/picture>\u003Cstrong>Timing:\u003C/strong> Are the details up-to-date? Is it possible to use it for decision-making?\u003C/p>\n\n\u003Cp>\u003Cstrong>Accessibility \u003C/strong>Are the data easy to access, understandable and usable?\u003C/p>\n\n\u003Cp>Data quality is determined by several elements. Each organization chooses which features to prioritize based on its needs. This can vary depending on the industry and stage of growth, or the current business cycle.\u003C/p>\n\n\u003Cp>It is important to identify the key elements when evaluating data.\u003C/p>\n\n\u003Cp>These attributes determine the data’s quality and accuracy. It can position organizations better to use data effectively and reach their business goals.\u003C/p>\n\n\u003Ch3>There are ways to improve data quality\u003C/h3>\n\n\u003Ch3>Be aware of the importance of data quality\u003C/h3>\n\n\u003Cp>Data is there to drive business. Organizations must empower the primary users to determine the parameters of quality data. Not IT departments. Business intelligence that is closely tied to the underlying data will increase the likelihood of companies being able to adapt effective methods for helping them choose crucial data.\u003C/p>\n\n\u003Ch3>Don’t think in isolation\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/100-6.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 8 Ways to Improve Decision Making with Better Data Quality\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-15/100-6.jpeg\" width=\"300\" />\u003C/picture>Accuracy won’t be the same for all data types. Data quality is not a one-size-fits-all policy. Different data sources can provide different quality and metrics.\u003C/p>\n\n\u003Cp>For example, 80 percent accuracy for sentiment analysis of social media data is sufficient. However, it is not enough for industries such as BFSI. The data must be fine-tuned before analysis.\u003C/p>\n\n\u003Ch3>Focus on each stage of the data journey\u003C/h3>\n\n\u003Cp>With a holistic approach to adopting a \u003Ca href=\"https://quasa.io/media/3-key-steps-why-is-data-modernization-key-to-a-winning-data-strategy\">data strategy\u003C/a> for the enterprise, every organization can become data-driven. They also want to maximize their technology investments and reduce their costs. Data can be a valuable asset in such situations.\u003C/p>\n\n\u003Ch3>Don’t store unnecessary data\u003C/h3>\n\n\u003Cp>Every day, organizations capture and use data across a range of operations. The greater the data, the more margin of error they will have. Acceptance of the fact that data isn’t always perfect is essential for organizations.\u003C/p>\n\n\u003Cp>This will allow businesses to recognize the limitations and build upon their successes, so they can quickly spot them before they occur.\u003C/p>\n\n\u003Ch3>Take Responsibility\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/17/oooooo-6.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 8 Ways to Improve Decision Making with Better Data Quality\" class=\"image-align-left\" height=\"128\" src=\"https://cdn.quasa.io/photos/17/oooooo-6.jpeg\" width=\"300\" />\u003C/picture>The quality of data varies between organizations based on their size, financial health, and data strategies. Poor data quality is the responsibility of everyone in the company.\u003C/p>\n\n\u003Cp>This is a business problem and IT cannot be held responsible for it. Companies can increase efficiency, reduce costs, and improve decision-making by taking control of data quality.\u003C/p>\n\n\u003Ch3>Use data pipeline design to avoid duplicate data\u003C/h3>\n\n\u003Cp>A copy of data can be either a complete or a part of data that was created from the same source. Human errors cause most data duplications. Incorrect reporting can lead to lost productivity and a waste of the marketing budget.\u003C/p>\n\n\u003Cp>To avoid duplicate data, an enterprise-level data pipeline must be established and shared throughout the organization.\u003C/p>\n\n\u003Ch3>Implement a data governance strategy\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/17/zzzzzzzzz-7.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 8 Ways to Improve Decision Making with Better Data Quality\" class=\"image-align-left\" height=\"168\" src=\"https://cdn.quasa.io/photos/17/zzzzzzzzz-7.jpeg\" width=\"300\" />\u003C/picture>The best way to improve data quality and increase data quality is to clearly define who, what, how much, where, when, and why.\u003C/p>\n\n\u003Cp>These policies should be followed by everyone within the company. It is important to document the policies so they can be easily accessed by employees. This will help \u003Ca href=\"https://quasa.io/media/11-reasons-you-need-to-hire-a-business-performance-specialist\">improve business performance\u003C/a> and security.\u003C/p>\n\n\u003Ch3>Invest in your internal training\u003C/h3>\n\n\u003Cp>This could be a transformational approach. Good data quality requires experience and expertise, which can be difficult for entry-level executives.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/100-10.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 8 Ways to Improve Decision Making with Better Data Quality\" class=\"image-align-left\" height=\"113\" src=\"https://cdn.quasa.io/photos/foto-15/100-10.jpeg\" width=\"170\" />\u003C/picture>You can achieve this through formal training. It is essential to teach teams how to manage data effectively, recognize its intrinsic value, and encourage executives and teams to learn basic concepts, principles, as well as quality management practices, to gain a competitive advantage.\u003C/p>\n\n\u003Cp>This will help you understand the advantages of high-quality data and the potential costs associated with poor data quality.\u003C/p>\n\n\u003Cp>\u003Cstrong>Also read\u003C/strong>:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/seo-for-jewelry-business\">SEO for Jewelry Business\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/using-blockchain-data-for-smarter-crypto-marketing-decisions\">Using Blockchain Data for Smarter Crypto Marketing Decisions\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/want-to-sell-your-phone-for-as-much-as-possible\">Want to sell your phone for as much as possible?\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Ch3>Conclusion\u003C/h3>\n\n\u003Cp>According to KPMG Global’s study, 84% of CEOs are concerned about data quality when making decisions. It is vital to establish trust and transparency about the data quality, as the CEOs are the only decision-making authority in the company.\u003C/p>\n\n\u003Cp>This will allow organizations to save time and reduce costs, make informed business decisions, and obtain accurate analytics that improves their business performance.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003C/p>","top-8-ways-to-improve-decision-making-with-better-data-quality","2023-01-22T10:21:48.000000Z","2023-01-22T10:00:00.000000Z","22.01.2023",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/ieeDkKaEYs3nR0bwiCvKomRLAYvQf8P8hQqkQek7.jpg","https://cdn.quasa.io/images/news/ieeDkKaEYs3nR0bwiCvKomRLAYvQf8P8hQqkQek7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/ieeDkKaEYs3nR0bwiCvKomRLAYvQf8P8hQqkQek7.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/ieeDkKaEYs3nR0bwiCvKomRLAYvQf8P8hQqkQek7.webp","large",null,1659,2,"en",0,{"id":69,"title":65,"slug":66,"meta_title":92,"meta_description":93,"meta_keywords":94,"deleted_at":86,"created_at":95,"updated_at":96,"lang":89},"Quasa Media - Growth Hacking in Business","Business is a battlefield. In QUASA MEDIA you will find all the most useful articles on how to do business and not screw up.","Business, earn money, business strategy, business process","2021-08-03T10:59:17.000000Z","2024-08-25T15:45:11.000000Z",[98,113,125,137,150],{"title":99,"description":100,"slug":101,"created_at":102,"publish_at":102,"formatted_created_at":103,"category":104,"links":105,"view_type":110,"video_url":86,"views":111,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",44,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":129,"formatted_created_at":103,"category":130,"links":131,"view_type":110,"video_url":86,"views":136,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",46,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":103,"category":143,"links":144,"view_type":110,"video_url":86,"views":149,"likes":90,"lang":89,"comments_count":90,"is_pinned":112},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":86,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70842,{"title":177,"description":178,"slug":179,"created_at":180,"publish_at":181,"formatted_created_at":182,"category":183,"links":184,"view_type":85,"video_url":86,"views":189,"likes":190,"lang":89,"comments_count":90,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":185,"image_webp":186,"thumb":187,"thumb_webp":188},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70606,4,{"title":192,"description":193,"slug":194,"created_at":195,"publish_at":196,"formatted_created_at":197,"category":198,"links":199,"view_type":110,"video_url":86,"views":202,"likes":190,"lang":89,"comments_count":90,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":200,"image_webp":86,"thumb":201,"thumb_webp":201},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68238,{"title":204,"description":205,"slug":206,"created_at":207,"publish_at":208,"formatted_created_at":209,"category":210,"links":211,"view_type":110,"video_url":86,"views":216,"likes":88,"lang":89,"comments_count":217,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":212,"image_webp":213,"thumb":214,"thumb_webp":215},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42214,1,{"title":219,"description":220,"slug":221,"created_at":222,"publish_at":223,"formatted_created_at":224,"category":225,"links":226,"view_type":85,"video_url":86,"views":231,"likes":88,"lang":89,"comments_count":90,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":227,"image_webp":228,"thumb":229,"thumb_webp":230},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41309,[233,234,235,236,237,238,239,240,241,242,243,244,245],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]