[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-top-5-marketing-trends-for-2025":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":159,"categories":229},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"Top 5 Marketing Trends for 2025","We need to look at the opportunities that current trends offer to address the 2025 challenges.","Top 5 Marketing Trends for 2025, Overcoming the Challenges of 2025","\u003Cp>Hello!\u003C/p>\n\n\u003Cp>We need to look at the opportunities that current trends offer to address the 2025 challenges.\u003C/p>\n\n\u003Ch4>The Resilience of Ad Tech Markets\u003C/h4>\n\n\u003Cp>If you look closely at the content consumption trends, such resilience in ad tech markets is not surprising. People flocked to their TVs and game consoles during the pandemic. This only led to active ad spending on these channels.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/331-2.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 5 Marketing Trends for 2022\" class=\"image-align-left\" height=\"183\" src=\"https://cdn.quasa.io/photos/foto-15/331-2.png\" width=\"275\" />\u003C/picture>Despite this, 2025 proved to be very difficult due to the tightening of privacy regulations and new regulations. How did we adapt to all of this? And what emerging trends will assist us in the future?\u003C/p>\n\n\u003Ch4>Privacy-Friendly Advertising as an Answer to a Digital ID Crisis\u003C/h4>\n\n\u003Cp>Google’s Chrome cookie was shut down last year and Apple also restricted IDFA. The industry was forced to find alternative methods of tracking, attributing, and processing ad delivery.\u003C/p>\n\n\u003Ch3>1 Contextual Ads\u003C/h3>\n\n\u003Cp>Digital IDs were at breaking point and brands brought contextual advertising back into existence. Because contextual targeting helps reduce the use of third-party data, approximately half of U.S. advertisers ( 49 %) have invested in it.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/331-3.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 5 Marketing Trends for 2022\" class=\"image-align-left\" height=\"186\" src=\"https://cdn.quasa.io/photos/foto-15/331-3.jpeg\" width=\"271\" />\u003C/picture>However, context is not limited to keywords in 2025. Ad tech platforms can now analyze whole texts and adjust ads for each user individually with \u003Ca href=\"https://quasa.io/media/top-use-cases-of-artificial-intelligence-in-banks\">artificial Intelligence\u003C/a>.\u003C/p>\n\n\u003Ch3>2 SkadNetwork and Unified ID\u003C/h3>\n\n\u003Cp>While its mechanisms are being created, attribution and targeting will shift towards unidentifiable information in 2025. SkadNetwork is an Apple privacy-centric API that will allow advertisers to measure impressions and clicks as well as app installation at an aggregated level.\u003C/p>\n\n\u003Cp>Unified ID is an open-source initiative that offers cross-site targeting with attribution. It promises to be as efficient as third-party cookies but offers better control.\u003C/p>\n\n\u003Ch3>3 First-Party Data\u003C/h3>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/331-4.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 5 Marketing Trends for 2022\" class=\"image-align-left\" height=\"168\" src=\"https://cdn.quasa.io/photos/foto-15/331-4.png\" width=\"300\" />\u003C/picture>GDPR and CCPA require consent from users before any data is collected. It’s now more difficult for brands and users to obtain such consent, as well as to convince them to opt-in for personalized advertising. In these situations, third-party data is scarce, while the importance of first-party information grows.\u003C/p>\n\n\u003Cp>Brands can build their campaigns using valuable first-party data sources such as CRM data, website behavioral data, questionnaires, and quizzes.\u003C/p>\n\n\u003Ch3>To Improve Ad Performance, We Need to Embrace New Formats and Channels.\u003C/h3>\n\n\u003Cp>Entertainment, tourism, and public dining were all affected by the lockdown. These advertising verticals saw shrinkage as well as outdoor advertising and DOOH. Computing, gaming, streaming, and \u003Ca href=\"https://quasa.io/media/7-tips-to-improve-your-ecommerce-store-s-mobile-experience\">eCommerce niches\u003C/a> grew at the same time,with brands adapting quickly through digital tools like an \u003Ca href=\"https://www.adobe.com/express/create/ai/logo\">AI logo\u003C/a> to strengthen online presence and recognition.\u003C/p>\n\n\u003Ch3>4 Advertising on CTV\u003C/h3>\n\n\u003Cp>People watched video content during the pandemic. Most of it was streamed via connected TVs, such as Smart TVs or gaming consoles. CTV advertising spending in 2025 reached $13.41 million, which was a 48% increase over 2024. \u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/331-5.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 5 Marketing Trends for 2022\" class=\"image-align-left\" height=\"164\" src=\"https://cdn.quasa.io/photos/foto-15/331-5.jpeg\" width=\"300\" />\u003C/picture>CTV advertising spending in programmatic will be impressive this year – 8.8 million. CTV advertising spending increased during the pandemic. This proves that advertising is still very popular and is well worth spending money on CTV ads.\u003C/p>\n\n\u003Ch3>5 Video and audio ad formats\u003C/h3>\n\n\u003Cp>In 2025, video advertising will surpass $43 billion. This is a 31% increase over 2025. This is accompanied by a rise in the popularity of podcasts and digital radio listening.\u003C/p>\n\n\u003Cp>Audio programmatic was responsible for 16% of all audio ads. In 2025, it is expected that this number will be 21% greater. Audio ads are not like banners and don’t compete with other commercial materials on the same page.\u003C/p>\n\n\u003Cp>They are also invisible to ad blockers, so ad budgets don’t get wasted.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/3-important-payroll-trends-to-look-out-for\">3 Important Payroll Trends to Look Out For\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/event-signage-reasons-and-ideas-to-use-digital-signage-in-events\">Event Signage: Reasons and Ideas to Use Digital Signage in Events\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-send-money-anonymously\">How to Send Money Anonymously\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>Wrapping It Up\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-15/331-6.webp\" type=\"image/webp\">\u003Cimg alt=\"Top 5 Marketing Trends for 2022\" class=\"image-align-left\" height=\"141\" src=\"https://cdn.quasa.io/photos/foto-15/331-6.png\" width=\"300\" />\u003C/picture>Advertising changed rapidly in the last year. Many transformations presented new challenges regarding privacy, advertising attribution, and changing consumer behavior.\u003C/p>\n\n\u003Cp>Although the changes that are occurring seem scary, they create the trends that will open up new opportunities for us to adapt and thrive in our future.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social networks!\u003Cbr />\nSee you!\u003C/p>","top-5-marketing-trends-for-2025","2022-09-22T10:40:08.000000Z","2025-09-08T03:30:00.000000Z","08.09.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/3MIkeLkrirvMbXTPC0lkvmEK38jMluKgnll0qlam.jpg","https://cdn.quasa.io/images/news/3MIkeLkrirvMbXTPC0lkvmEK38jMluKgnll0qlam.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/3MIkeLkrirvMbXTPC0lkvmEK38jMluKgnll0qlam.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/3MIkeLkrirvMbXTPC0lkvmEK38jMluKgnll0qlam.webp","large",null,1883,0,"en",{"id":14,"title":15,"slug":16,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[97,111,122,133,146],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":69,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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(formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":129,"image_webp":130,"thumb":131,"thumb_webp":132},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",{"title":134,"description":135,"slug":136,"created_at":137,"publish_at":138,"formatted_created_at":102,"category":139,"links":140,"view_type":109,"video_url":86,"views":145,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":141,"image_webp":142,"thumb":143,"thumb_webp":144},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",55,{"title":147,"description":148,"slug":149,"created_at":150,"publish_at":151,"formatted_created_at":102,"category":152,"links":153,"view_type":109,"video_url":86,"views":158,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":169,"image_webp":86,"thumb":170,"thumb_webp":170},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70831,2,{"title":174,"description":175,"slug":176,"created_at":177,"publish_at":178,"formatted_created_at":179,"category":180,"links":181,"view_type":85,"video_url":86,"views":186,"likes":187,"lang":89,"comments_count":88,"is_pinned":110},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":182,"image_webp":183,"thumb":184,"thumb_webp":185},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70595,4,{"title":189,"description":190,"slug":191,"created_at":192,"publish_at":193,"formatted_created_at":194,"category":195,"links":196,"view_type":109,"video_url":86,"views":199,"likes":187,"lang":89,"comments_count":88,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":197,"image_webp":86,"thumb":198,"thumb_webp":198},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68228,{"title":201,"description":202,"slug":203,"created_at":204,"publish_at":205,"formatted_created_at":206,"category":207,"links":208,"view_type":109,"video_url":86,"views":213,"likes":172,"lang":89,"comments_count":214,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":209,"image_webp":210,"thumb":211,"thumb_webp":212},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42205,1,{"title":216,"description":217,"slug":218,"created_at":219,"publish_at":220,"formatted_created_at":221,"category":222,"links":223,"view_type":85,"video_url":86,"views":228,"likes":172,"lang":89,"comments_count":88,"is_pinned":110},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":224,"image_webp":225,"thumb":226,"thumb_webp":227},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41300,[230,231,232,233,234,235,236,237,238,239,240,241,242],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]