[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-the-podcasting-market-undervalued-by-a-factor-of-three":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":98,"popular_news":163,"categories":233},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":34,"links":81,"view_type":86,"video_url":87,"views":88,"likes":89,"lang":90,"comments_count":91,"category":92},"The Podcasting Market: Undervalued by a Factor of Three","The podcasting industry has been quietly booming, but traditional estimates have significantly undervalued its true scope. For years, the Interactive Advertising Bureau (IAB), a key reference for market sizing, pegged the U.S. podcasting market at $2.4 billion for 2023, focusing solely on audio advertising revenue in the United States. While this figure is substantial, it paints an incomplete picture, ignoring critical revenue streams and global markets. In 2024, a more comprehensive analysis reveals that the global podcasting market is worth a staggering $7.3 billion—roughly three times the IAB’s estimate.","For creators, advertisers, and platforms, the message is clear: podcasting is no longer a niche medium but a global powerhouse.","The podcasting industry has been quietly booming, but traditional estimates have significantly undervalued its true scope.","\u003Cp>\u003Cstrong>The podcasting industry has been quietly booming, but traditional estimates have significantly undervalued its true scope.\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/the-creator-economy-boom-iab-report-highlights-explosive-growth-in-u-s-digital-economy\">\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/photo_2025-05-08_10-28-52.webp\" type=\"image/webp\">\u003Cimg alt=\"The Podcasting Market: Undervalued by a Factor of Three\" class=\"image-align-right\" height=\"300\" src=\"https://cdn.quasa.io/photos/01/photo_2025-05-08_10-28-52.jpg\" width=\"300\" />\u003C/picture>For years, the Interactive Advertising Bureau (IAB), a key reference for market sizing, pegged the U.S. podcasting market at $2.4 billion for 2023, focusing solely on audio advertising revenue in the United States\u003C/a>.\u003C/p>\n\n\u003Cp>While this figure is substantial, it paints an incomplete picture, ignoring critical revenue streams and global markets. In 2024, a more comprehensive analysis reveals that the global podcasting market is worth a staggering $7.3 billion—roughly three times the IAB’s estimate.\u003C/p>\n\n\u003Cp>The IAB’s methodology, while rigorous, is narrow. It captures only U.S.-based audio ad revenue, overlooking the explosive growth of video podcasts on platforms like \u003Ca href=\"https://quasa.io/media/from-hollywood-stars-to-youtube-creators-how-twilight-and-ip-changed-the-game\">YouTube\u003C/a> and \u003Ca href=\"https://quasa.io/media/spotify-pays-over-100-million-to-podcasters-and-creators-in-q1-2025-intensifying-competition-with-youtube\">Spotify\u003C/a>, as well as other monetization models.\u003C/p>\n\n\u003Cp>The rise of short-form video clips from podcasts on \u003Ca href=\"https://quasa.io/media/tiktok-surpasses-twitch-to-become-the-second-most-watched-livestreaming-platform-in-q1-2025\">TikTok\u003C/a>, global subscription models, and one-time payments like donations or episode purchases are reshaping the creator economy.\u003C/p>\n\n\u003Cp>Additionally, the IAB’s focus on the U.S. excludes massive markets like China, where platforms like Ximalaya — rumored to be a $2 billion acquisition target for Tencent — are thriving.\u003C/p>\n\n\u003Cp>Analysts at \u003Ca href=\"https://www.linkedin.com/feed/update/urn:li:activity:7325899749419560960/\">Owl & Co\u003C/a>. have taken a broader approach, offering a more holistic view of the podcasting ecosystem.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cpicture class=\"image-align-right\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-08t104027480.webp\" type=\"image/webp\">\u003Cimg alt=\"The Podcasting Market: Undervalued by a Factor of Three\" class=\"image-align-right\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-08t104027480.jpg\" width=\"300\" />\u003C/picture>Their 2024 estimate of $7.3 billion accounts for:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>All advertising revenue\u003C/strong>: Both audio and video, including direct and programmatic ads.\u003C/li>\n\t\u003Cli>\u003Cstrong>Subscriptions and one-time payments\u003C/strong>: Revenue from platforms like \u003Ca href=\"https://quasa.io/media/patreon-levels-up-with-native-live-streaming-doubling-down-on-social-network-features\">Patreon\u003C/a>, \u003Ca href=\"https://quasa.io/media/spotify-introduces-public-play-counts-for-podcasts-highlighting-engagement-metrics\">Spotify\u003C/a>, and direct donations.\u003C/li>\n\t\u003Cli>\u003Cstrong>Short-form video content\u003C/strong>: Monetized \u003Ca href=\"https://quasa.io/media/working-with-fandoms-key-insights-from-tiktok-pinterest-fx-netflix-sony-pictures-and-hulu\">TikTok\u003C/a> and YouTube Shorts derived from podcast snippets.\u003C/li>\n\t\u003Cli>\u003Cstrong>Global markets\u003C/strong>: Including China’s Ximalaya and other international platforms driving significant growth.\u003C/li>\n\u003C/ul>\n\n\u003Cp>This expanded formula highlights the absurdity of relying on outdated metrics in an era where podcasting has evolved into a multifaceted, global industry. Video podcasts, in particular, have surged on \u003Ca href=\"https://quasa.io/media/coping-mechanisms-vary-how-netflix-and-youtube-redefine-entertainment-dynamics\">YouTube\u003C/a>, with creators leveraging visual storytelling to attract larger audiences.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/01/image-2025-05-08t104026568.webp\" type=\"image/webp\">\u003Cimg alt=\"The Podcasting Market: Undervalued by a Factor of Three\" class=\"image-align-left\" height=\"225\" src=\"https://cdn.quasa.io/photos/01/image-2025-05-08t104026568.jpg\" width=\"300\" />\u003C/picture>Spotify’s heavy investment in exclusive content and creator tools has further accelerated the medium’s mainstream appeal. Meanwhile, TikTok’s algorithm has turned podcast clips into viral sensations, driving new listeners and revenue streams.\u003C/p>\n\n\u003Cp>The $7.3 billion valuation is a wake-up call for the industry. It underscores the immense potential of podcasting as a cornerstone of the creator economy, rivaling traditional media in reach and profitability.\u003C/p>\n\n\u003Cp>For creators, advertisers, and platforms, the message is clear: podcasting is no longer a niche medium but a global powerhouse. Congratulations to all those riding this wave — the future of podcasting is brighter than ever.\u003C/p>\n\n\u003Cp>Sources: IAB, Owl & Co.\u003C/p>","the-podcasting-market-undervalued-by-a-factor-of-three","2025-05-08T08:41:15.000000Z","2025-05-15T01:31:00.000000Z","15.05.2025",{"image":82,"image_webp":83,"thumb":84,"thumb_webp":85},"https://cdn.quasa.io/images/news/GJWpsQnTxMW84u8vXc8WnQ22osYqOVEXAXA5vvu9.jpg","https://cdn.quasa.io/images/news/GJWpsQnTxMW84u8vXc8WnQ22osYqOVEXAXA5vvu9.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/GJWpsQnTxMW84u8vXc8WnQ22osYqOVEXAXA5vvu9.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/GJWpsQnTxMW84u8vXc8WnQ22osYqOVEXAXA5vvu9.webp","small",null,973,1,"en",0,{"id":34,"title":35,"slug":36,"meta_title":93,"meta_description":94,"meta_keywords":95,"deleted_at":87,"created_at":96,"updated_at":97,"lang":90},"Quasa Media's Growth Hacking Finance Blog","Trends in financial literacy. Savings and investment options.","Finance, invest, money, rich, financial plan","2021-10-27T19:57:04.000000Z","2024-08-25T15:36:23.000000Z",[99,113,125,137,150],{"title":100,"description":101,"slug":102,"created_at":103,"publish_at":103,"formatted_created_at":104,"category":105,"links":106,"view_type":86,"video_url":87,"views":111,"likes":91,"lang":90,"comments_count":91,"is_pinned":112},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":107,"image_webp":108,"thumb":109,"thumb_webp":110},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp",42,false,{"title":114,"description":115,"slug":116,"created_at":117,"publish_at":117,"formatted_created_at":104,"category":118,"links":119,"view_type":86,"video_url":87,"views":124,"likes":91,"lang":90,"comments_count":91,"is_pinned":112},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":120,"image_webp":121,"thumb":122,"thumb_webp":123},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",59,{"title":126,"description":127,"slug":128,"created_at":129,"publish_at":129,"formatted_created_at":104,"category":130,"links":131,"view_type":86,"video_url":87,"views":136,"likes":91,"lang":90,"comments_count":91,"is_pinned":112},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":132,"image_webp":133,"thumb":134,"thumb_webp":135},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",61,{"title":138,"description":139,"slug":140,"created_at":141,"publish_at":142,"formatted_created_at":104,"category":143,"links":144,"view_type":86,"video_url":87,"views":149,"likes":91,"lang":90,"comments_count":91,"is_pinned":112},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":145,"image_webp":146,"thumb":147,"thumb_webp":148},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",81,{"title":151,"description":152,"slug":153,"created_at":154,"publish_at":155,"formatted_created_at":104,"category":156,"links":157,"view_type":86,"video_url":87,"views":162,"likes":91,"lang":90,"comments_count":91,"is_pinned":112},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market platform.","thomas-peterffy-s-bold-vision-for-prediction-markets-why-interactive-brokers-is-betting-big-on-useful-bets","2026-04-16T18:39:15.000000Z","2026-04-19T09:31:00.000000Z",{"title":65,"slug":66},{"image":158,"image_webp":159,"thumb":160,"thumb_webp":161},"https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/48nr7BL364AeGyF1lbFbh13tx14RNr0P2uUnbVe0.webp",92,[164,177,193,205,219],{"title":165,"description":166,"slug":167,"created_at":168,"publish_at":169,"formatted_created_at":170,"category":171,"links":172,"view_type":86,"video_url":87,"views":175,"likes":176,"lang":90,"comments_count":91,"is_pinned":112},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":173,"image_webp":87,"thumb":174,"thumb_webp":174},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70857,2,{"title":178,"description":179,"slug":180,"created_at":181,"publish_at":182,"formatted_created_at":183,"category":184,"links":185,"view_type":190,"video_url":87,"views":191,"likes":192,"lang":90,"comments_count":91,"is_pinned":112},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":186,"image_webp":187,"thumb":188,"thumb_webp":189},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","large",70621,4,{"title":194,"description":195,"slug":196,"created_at":197,"publish_at":198,"formatted_created_at":199,"category":200,"links":201,"view_type":86,"video_url":87,"views":204,"likes":192,"lang":90,"comments_count":91,"is_pinned":112},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":202,"image_webp":87,"thumb":203,"thumb_webp":203},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68253,{"title":206,"description":207,"slug":208,"created_at":209,"publish_at":210,"formatted_created_at":211,"category":212,"links":213,"view_type":86,"video_url":87,"views":218,"likes":176,"lang":90,"comments_count":89,"is_pinned":112},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":214,"image_webp":215,"thumb":216,"thumb_webp":217},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42227,{"title":220,"description":221,"slug":222,"created_at":223,"publish_at":224,"formatted_created_at":225,"category":226,"links":227,"view_type":190,"video_url":87,"views":232,"likes":176,"lang":90,"comments_count":91,"is_pinned":112},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":228,"image_webp":229,"thumb":230,"thumb_webp":231},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41321,[234,235,236,237,238,239,240,241,242,243,244,245,246],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]