[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-the-media-industry-s-double-bind-losing-to-ai-while-becoming-its-raw-material":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":154,"categories":219},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":42,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"The Media Industry's Double Bind: Losing to AI While Becoming Its Raw Material","In an era where artificial intelligence is reshaping information consumption, the media industry finds itself in a precarious paradox.","As traffic dwindles and data demands grow, the question isn't if media will change, but how much of it will survive the transformation.","For traditional media, adaptation is key. Some are pivoting to premium subscriptions, newsletters, or video content less susceptible to AI cannibalization.","\u003Cp>In an era where artificial intelligence is reshaping information consumption, the media industry finds itself in a precarious paradox. Not only are traditional outlets hemorrhaging traffic to AI-driven tools, but they're also unwittingly supplying the very data that powers these competitors. \u003Ca href=\"https://growtika.com/blog/tech-media-collapse\">A recent analysis by Growtika, a digital growth consultancy, paints a stark picture for US tech media, with ripple effects poised to hit broader journalism sectors soon.\u003C/a>\u003C/p>\n\n\u003Cp>As AI chatbots and search overviews siphon audiences, the content created by human journalists becomes fodder for machine learning models — fueling the beasts that are devouring their livelihoods.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Traffic Collapse: Tech Media's Wake-Up Call\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"358\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-14T134114.840.jpg\" width=\"240\" />Growtika's report, published in early 2026, examined organic Google traffic for 10 prominent US tech publications: CNET, Wired, The Verge, TechRadar, Digital Trends, ZDNet, HowToGeek, Tom's Guide, PCMag, and Mashable. The numbers are grim. From their collective peaks in 2024, these sites have lost a staggering 58% of monthly organic visits, plummeting from 112 million to just 47 million by January 2026 — a net drop of 65 million visits.\u003C/p>\n\n\u003Cp>The hardest-hit outlets are those built on "how-to" guides and product reviews — content that's easily replicable by AI. Digital Trends saw the most catastrophic decline, shedding 97% of its traffic (from 8.5 million peak in March 2024 to a mere 265,000). ZDNet followed closely with a 90% drop (7.6 million to 769,000), while The Verge and HowToGeek each lost around 85% (The Verge from 5.3 million to 790,000; HowToGeek from 2 million to 294,000). Even more resilient sites like Mashable dipped by 30%, from 16.1 million to 11.3 million.\u003C/p>\n\n\u003Cp>These declines accelerated after mid-2025, aligning with Google's broader rollout of AI Overviews — those snippet-like summaries that answer queries directly in search results, often without requiring a click to the source site. For instance, a search for "how to change DNS settings" now yields an AI-generated step-by-step guide, bypassing sites like HowToGeek that once dominated such queries.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Beyond AI Overviews: A Multi-Pronged Assault\u003C/strong>\u003C/h4>\n\n\u003Cp>Growtika attributes the downturn to a confluence of factors, not just Google's AI integrations. Reddit's ascent in search rankings has been a major disruptor; the platform now frequently outranks professional reviews for commercial keywords like "best screen recorders," drawing users to user-generated discussions instead of polished articles.\u003C/p>\n\n\u003Cp>Equally damaging is the migration of audiences to AI assistants such as ChatGPT, Claude, and Perplexity. These tools provide instant, conversational answers to product research and troubleshooting questions, rendering traditional media's long-form content obsolete for many users. Why scroll through a review when an AI can synthesize key pros and cons in seconds?\u003C/p>\n\n\u003Cp>This isn't isolated to tech. Growtika notes similar patterns in adjacent fields: Finance site NerdWallet lost 73% of its traffic (25 million to 6.8 million), while health publisher Healthline dropped 50% (111 million to 56 million) — a loss exceeding the current combined traffic of the 10 tech sites analyzed. These examples suggest the tech media's woes are a harbinger for the wider industry.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>The Irony: Media as AI's Unwitting Supplier\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-14T134113.324.jpg\" width=\"300\" />Here's the cruel twist: As media outlets bleed traffic, their archives serve as prime training data for the AIs accelerating their decline. Large language models like those powering ChatGPT or Google's Gemini are voraciously trained on vast datasets scraped from the web, including articles from these very publications. In essence, journalists' labor—meticulously researched reviews, tutorials, and analyses—becomes "raw material" for AI systems that then compete directly with them.\u003C/p>\n\n\u003Cp>This symbiotic-yet-parasitic relationship exacerbates the problem. AI tools distill and regurgitate media content, often without proper attribution or compensation, while driving down the need for original visits. The result? A feedback loop where media funds AI development through its own output, only to see revenues evaporate as users flock to the synthesized versions.\u003C/p>\n\n\u003Cp>Legal battles, like The New York Times' lawsuit against OpenAI for copyright infringement, underscore this tension. But with AI's rapid advancement, many outlets are caught in a bind: Sue and risk alienation from tech giants, or adapt by partnering with AI firms for licensing deals—effectively monetizing their role as data suppliers.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/france-enters-era-of-natural-population-decline-a-historic-shift\">France Enters Era of Natural Population Decline: A Historic Shift\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-ai-hallucination-epidemic-how-fabricated-facts-are-overburdening-libraries-and-eroding-trust-in-knowledge\">The AI Hallucination Epidemic: How Fabricated Facts Are Overburdening Libraries and Eroding Trust in Knowledge\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/youtube-the-undisputed-streaming-leader-with-over-60-billion-in-2025-revenue\">YouTube: The Undisputed Streaming Leader with Over $60 Billion in 2025 Revenue\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/google-opens-free-access-to-ai-video-editor-vids\">Google Opens Free Access to AI Video Editor Vids\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Broader Media on the Horizon: A 6-12 Month Lag\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2026-03-14T134141.530.jpg\" width=\"300\" />What we're witnessing in tech media isn't an anomaly; it's a preview. Growtika predicts that general news, entertainment, and lifestyle outlets will face similar pressures within 6-12 months, as AI integrations deepen across search engines and consumer habits evolve. Already, sectors like finance and health are feeling the pinch, with AI answering queries on everything from stock tips to symptom checkers.\u003C/p>\n\n\u003Cp>For traditional media, adaptation is key. Some are pivoting to premium subscriptions, newsletters, or video content less susceptible to AI cannibalization. Others are experimenting with AI-assisted journalism to boost efficiency. But the road ahead is fraught: As AI gets smarter, the line between creator and consumer blurs, potentially commoditizing content creation itself.\u003C/p>\n\n\u003Cp>In this turbulent landscape, one thing is clear — no one in media will be bored. The industry must innovate or risk becoming mere footnotes in the AI revolution it helped birth. As traffic dwindles and data demands grow, the question isn't if media will change, but how much of it will survive the transformation.\u003C/p>","the-media-industry-s-double-bind-losing-to-ai-while-becoming-its-raw-material","2026-03-14T12:43:11.000000Z","2026-03-19T09:33:00.000000Z","19.03.2026",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/NrIaD85w7QkOJmji34mJtBLZDgIBQyhUxsfZIcUQ.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/NrIaD85w7QkOJmji34mJtBLZDgIBQyhUxsfZIcUQ.jpg","small",null,480,0,"en",{"id":42,"title":43,"slug":44,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa media blog about growth hacking in Tech","All the most interesting and useful about technologies. Exclusive articles from technologies you won't find anywhere else.","Technology, tech, business, ai, gadget, gadgets, life hacks","2023-03-23T08:15:32.000000Z","2024-08-25T15:37:57.000000Z",[96,109,120,131,142],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":84,"video_url":85,"views":107,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"China’s Five-Year Plans Strike Again: How Centralized Vision and Competitive Freedom Are Powering the Next Frontier of Brain-Computer Interfaces","In an era of breakneck technological change, China’s much-maligned five-year planning system is proving surprisingly effective. Far from the rigid, top-down micromanagement of the Soviet era, Beijing’s modern industrial strategies deliberately avoid over-specifying every detail.","china-s-five-year-plans-strike-again-how-centralized-vision-and-competitive-freedom-are-powering-the-next-frontier-of-brain-computer-interfaces","2026-03-28T17:45:42.000000Z","2026-04-10T11:36:00.000000Z","10.04.2026",{"title":43,"slug":44},{"image":105,"thumb":106},"https://quasa.io/storage/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg",52,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":114,"formatted_created_at":102,"category":115,"links":116,"view_type":84,"video_url":85,"views":119,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"This AI Will Tell You Exactly How Attractive You Are — And It Only Takes 25 Seconds","There’s a new viral AI tool that does something most of us secretly want to know but are afraid to ask: it looks at your face and gives you a straight-up attractiveness score.","this-ai-will-tell-you-exactly-how-attractive-you-are-and-it-only-takes-25-seconds","2026-03-27T20:13:20.000000Z","2026-04-10T09:34:00.000000Z",{"title":27,"slug":28},{"image":117,"thumb":118},"https://quasa.io/storage/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg",178,{"title":121,"description":122,"slug":123,"created_at":124,"publish_at":125,"formatted_created_at":102,"category":126,"links":127,"view_type":84,"video_url":85,"views":130,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Nubia Unveils RedMagic 11 Pro: The World’s First Gaming Smartphone with Liquid Cooling","The new flagship features a ceramic micropump, a massive 8,000mAh battery, and a Snapdragon 8 Elite Gen 5 processor.","nubia-unveils-redmagic-11-pro-the-world-s-first-gaming-smartphone-with-liquid-cooling","2026-03-26T06:45:27.000000Z","2026-04-10T06:40:00.000000Z",{"title":43,"slug":44},{"image":128,"thumb":129},"https://quasa.io/storage/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png","https://api.quasa.io/thumbs/news-thumb/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png",224,{"title":132,"description":133,"slug":134,"created_at":135,"publish_at":136,"formatted_created_at":102,"category":137,"links":138,"view_type":84,"video_url":85,"views":141,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Chinese Startup Hypershell Unveils X Ultra Exoskeleton — More Powerful Than an E-Bike","Hypershell, a Chinese company specializing in wearable robotics, has just launched one of the most impressive consumer exoskeletons to date: the Hypershell X Ultra.","chinese-startup-hypershell-unveils-x-ultra-exoskeleton-more-powerful-than-an-e-bike","2026-03-25T21:36:46.000000Z","2026-04-10T03:27:00.000000Z",{"title":43,"slug":44},{"image":139,"thumb":140},"https://quasa.io/storage/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg",321,{"title":143,"description":144,"slug":145,"created_at":146,"publish_at":147,"formatted_created_at":148,"category":149,"links":150,"view_type":84,"video_url":85,"views":153,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":151,"thumb":152},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",879,[155,168,182,194,207],{"title":156,"description":157,"slug":158,"created_at":159,"publish_at":160,"formatted_created_at":161,"category":162,"links":163,"view_type":84,"video_url":85,"views":166,"likes":167,"lang":88,"comments_count":87,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":164,"thumb":165},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",68814,2,{"title":169,"description":170,"slug":171,"created_at":172,"publish_at":173,"formatted_created_at":174,"category":175,"links":176,"view_type":179,"video_url":85,"views":180,"likes":181,"lang":88,"comments_count":87,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":177,"thumb":178},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",68388,4,{"title":183,"description":184,"slug":185,"created_at":186,"publish_at":187,"formatted_created_at":188,"category":189,"links":190,"view_type":84,"video_url":85,"views":193,"likes":181,"lang":88,"comments_count":87,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":191,"thumb":192},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",66390,{"title":195,"description":196,"slug":197,"created_at":198,"publish_at":199,"formatted_created_at":200,"category":201,"links":202,"view_type":84,"video_url":85,"views":205,"likes":167,"lang":88,"comments_count":206,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":203,"thumb":204},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",40657,1,{"title":208,"description":209,"slug":210,"created_at":211,"publish_at":212,"formatted_created_at":213,"category":214,"links":215,"view_type":179,"video_url":85,"views":218,"likes":167,"lang":88,"comments_count":87,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":216,"thumb":217},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39956,[220,221,222,223,224,225,226,227,228,229,230,231,232],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]