[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-the-marketing-strategist-s-competency-map-julian-cole-s-framework-for-building-unbreakable-plans":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":155,"categories":219},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":14,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"The Marketing Strategist’s Competency Map: Julian Cole’s Framework for Building Unbreakable Plans","Julian Cole, one of the sharpest strategy minds in advertising, distilled the role of a marketing strategist into an 8-column, 42-cell table that functions like a diagnostic dashboard. Save it, print it, live in it. Every cell is a skill; every gap is a liability. Below is a guided tour of the map - column by column - translated into actionable competence so you can audit yourself and level up where you’re leaking value.","Julian Cole, one of the sharpest strategy minds in advertising, distilled the role of a marketing strategist into an 8-column, 42-cell table that functions like a diagnostic dashboard","Below is a guided tour of the map - column by column - translated into actionable competence so you can audit yourself and level up where you’re leaking value","\u003Cp>Julian Cole, one of the sharpest strategy minds in advertising, distilled the role of a marketing strategist into an 8-column, 42-cell table that functions like a diagnostic dashboard. Save it, print it, live in it. Every cell is a skill; every gap is a liability. Below is a guided tour of the map - column by column - translated into actionable competence so you can audit yourself and level up where you’re leaking value.\u003C/p>\n\n\u003Cp class=\"image-align-center\">\u003Cimg alt=\"\" height=\"222\" src=\"https://quasa.io/storage/photos/00/photo_2025-11-02_16-56-24.jpg\" width=\"400\" />\u003C/p>\n\n\u003Ch4>\u003Cstrong>1. Strategy Fundamentals — The Operating System\u003C/strong>\u003C/h4>\n\n\u003Cp>No strategy flies without a clean definition of *what strategy actually is*.  \u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-11-02T171317.626.jpg\" width=\"300\" />This column is your intellectual hygiene:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>What is Strategy?\u003C/strong> A repeatable system for creating customer preference, not a one-off campaign.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Writing a Strategy vs. Writing a Creative Brief\u003C/strong>: Strategy defines the \u003Cstrong>problem space\u003C/strong> and \u003Cstrong>winning logic\u003C/strong>; the brief translates that logic into \u003Cstrong>creative fuel\u003C/strong>.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Different Types of Planners\u003C/strong>: Brand planners, comms planners, digital planners - know your lane.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Transitioning into Planning / Managing Downtime\u003C/strong>: Turn idle cycles into signal (reading, interviewing, synthesizing).\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Core Muscle\u003C/strong>: Structural thinking. Train yourself to see campaigns as \u003Cstrong>nodes in a system - \u003C/strong>market forces, product truth, cultural currents, human behavior - not isolated stunts.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>2. Research — Beyond Google Sheets\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"267\" src=\"https://quasa.io/storage/photos/00/image - 2025-08-02T123303.005.jpg\" width=\"200\" />Research is not data collection; it’s \u003Cstrong>question engineering\u003C/strong>.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Strategy Kick-Off Questions\u003C/strong>: Start every brief with 5–7 questions that force the client to confront trade-offs.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Art of Interviewing:\u003C/strong> Ask “What keeps you up at night?” only after three warmer questions. Silence is your scalpel.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Evaluating Data Sources / Validating Problems\u003C/strong>: Triangulate survey data with sales data with frontline anecdotes.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Strategy Scrapbook\u003C/strong>: A living swipe file of cultural signals, competitor moves, and micro-trends.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Core Muscle\u003C/strong>: Curiosity with rigor. The goal is not volume of data but \u003Cstrong>fertility of questions\u003C/strong>.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>3. Insights — The Atomic Unit of Strategy\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-10-22T095527.401.jpg\" width=\"300\" />Insights are not observations (“people like cookies”); they are \u003Cstrong>tensions that move money\u003C/strong>.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Insights vs. Observations\u003C/strong>: An observation is “Gen Z uses TikTok.” An insight is “Gen Z uses TikTok to escape the pressure of being perceived as productive.”  \u003C/li>\n\t\u003Cli>\u003Cstrong>Flipping Insights\u003C/strong>: Take the cliché “busy moms need convenience” → “busy moms crave 3 guilt-free minutes of ‘me time’ disguised as productivity.”  \u003C/li>\n\t\u003Cli>\u003Cstrong>Polishing Insights / Adding Tension\u003C/strong>: Every insight must contain a *paradox* (want/avoid, now/later, self/others). Tension is the engine of behavior.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Core Muscle\u003C/strong>: Reframing. Practice the “So What? → Keep Pushing” loop until the room goes quiet.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>4. Creative Briefing — From Analytics to Ignition\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"225\" src=\"https://quasa.io/storage/photos/00/image - 2025-09-01T154133.447.jpg\" width=\"300\" />A brief is not a document; it’s a \u003Cstrong>provocation\u003C/strong>.\u003C/p>\n\n\u003Cp>\u003Cstrong>- How to Write a Creative Brief\u003C/strong>: One page, four questions max.  \u003Cbr />\n\u003Cstrong>- GET / TO / BY Framework\u003C/strong>:  \u003Cbr />\n  \u003Cstrong>- GET\u003C/strong> the right people in the room (audience).  \u003Cbr />\n  \u003Cstrong>- TO\u003C/strong> change a belief or trigger an action.  \u003Cbr />\n  \u003Cstrong>- BY\u003C/strong> giving creatives a single-minded proposition and a tension-rich stimulus.  \u003Cbr />\n\u003Cstrong>- Tactical Briefs vs. Single-Minded Proposition\u003C/strong>: Tactical briefs are for execution; the SMP is the North Star.  \u003Cbr />\n\u003Cstrong>- Biggest Mistakes from Junior Planners / Giving Creative Feedback\u003C/strong>: Never say “make it pop.” Say “amplify the tension between X and Y.”\u003C/p>\n\n\u003Cp>\u003Cstrong>Core Muscle\u003C/strong>: Translation. Turn spreadsheets into sparks.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>5. Brand Strategy — Building the Operating System of Identity\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"213\" src=\"https://quasa.io/storage/photos/00/image - 2025-09-18T153205.322.jpg\" width=\"160\" />Brand strategy is \u003Cstrong>architecture\u003C/strong>, not decoration.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>\u003Ca href=\"https://quasa.io/media/growth-hacking-101\">Brand Strategy 101\u003C/a> / Brand Frameworks\u003C/strong>: Mission, vision, values, personality—yes, but only if they *constrain* creativity.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Brand Archetypes\u003C/strong>: Use sparingly; they’re training wheels, not the bike.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Brand Architecture\u003C/strong>: House of brands? Branded house? Endorsed? Map it before you message it.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Core Muscle\u003C/strong>: Constraint design. A strong brand says “no” more than “yes.”\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>6. Comms Planning — Orchestrating the Customer Journey\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"225\" src=\"https://quasa.io/storage/photos/00/image - 2025-08-26T163450.244.jpg\" width=\"300\" />Comms planning is \u003Cstrong>\u003Ca href=\"https://quasa.io/media/ai-hollywood-and-the-future-of-storytelling\">storytelling\u003C/a> at scale across touchpoints\u003C/strong>.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Consumer Journey Planning / Tools\u003C/strong>: Awareness → Familiarity → Consideration → Conversion → Loyalty → Advocacy. Map *emotional state* at every stage.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Comms Planning Questions:\u003C/strong> “Where is the moment of maximum receptivity?”  \u003C/li>\n\t\u003Cli>\u003Cstrong>Campaign Ecosystems:\u003C/strong> Paid, owned, earned, shared—design for leakage and amplification.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Core Muscle:\u003C/strong> Systems thinking. Every channel is a character in the same narrative.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>7. Advertising Effectiveness — Proving the Magic with Math\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"298\" src=\"https://quasa.io/storage/photos/00/image - 2025-10-25T151202.042.jpg\" width=\"200\" />Creativity without measurement is indulgence.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>How Advertising Works\u003C/strong>: Mental Availability (be easy to think of) + Physical Availability (be easy to buy). Thank you, Byron Sharp.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Cogs of Marketing Effectiveness:\u003C/strong> Distinctive Assets, ESOV (Excess Share of Voice), Creative Quality Score.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Mental & Physical Availability / Distinctive Assets:\u003C/strong> Your logo should be recognizable at 5% size; your jingle at 5 decibels.  \u003C/li>\n\t\u003Cli>\u003Cstrong>Different Types of Measurement\u003C/strong>: Brand lift, sales lift, attribution, econometrics - know which lever you’re pulling.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>Core Muscle\u003C/strong>: Scientific humility. Run the experiment, then double the budget on what works.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>8. Business Strategy — Where Marketing Meets P&L\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"402\" src=\"https://quasa.io/storage/photos/00/image - 2025-10-25T151200.892.jpg\" width=\"270\" />Marketing is a profit center, not a cost center.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Proactive Strategy / Growth Matrix\u003C/strong>: Ansoff in one slide—Market Penetration, Market Development, Product Development, Diversification.  \u003C/li>\n\t\u003Cli>\u003Cstrong>SWOT / Reading a Financial Report\u003C/strong>: Know gross margin from EBITDA; know ROAS from ROIC.  \u003C/li>\n\t\u003Cli>\u003Cstrong>PESTEL on Steroids\u003C/strong>: Turn macro forces into *strategic bets*.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>**Core Muscle\u003C/strong>: Commercial translation. Speak fluent CFO.\u003C/p>\n\n\u003Cp>Also read:\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/gen-z-s-nostalgic-rebellion-the-400-camera-app-that-ditches-ai-slop-for-real-life\">Gen Z's Nostalgic Rebellion: The $400 Camera App That Ditches AI Slop for Real Life\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/french-parliament-to-consider-bill-on-state-bitcoin-reserve\">French Parliament to Consider Bill on State Bitcoin Reserve\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/emerging-technologies-and-approaches-in-digital-marketing-for-2026\">Emerging Technologies and Approaches in Digital Marketing for 2026\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Your Personal Audit Checklist\u003C/strong>\u003C/h4>\n\n\u003Cp>1. \u003Cstrong>Print the table\u003C/strong>.  \u003Cbr />\n2. \u003Cstrong>Score yourself 1–5\u003C/strong> on every cell (1 = “I fake it,” 5 = “I teach it”).  \u003Cbr />\n3. \u003Cstrong>Pick the three lowest scores\u003C/strong>. One from columns 1–3 (foundation), one from 4–6 (translation), one from 7–8 (proof).  \u003Cbr />\n4. \u003Cstrong>30-day micro-sprints\u003C/strong>:  \u003Cbr />\n   - Write one strategy doc from scratch.  \u003Cbr />\n   - Run one depth interview and flip the insight.  \u003Cbr />\n   - Build one ESOV model in Excel.  \u003C/p>\n\n\u003Cp>The strategist who masters this map doesn’t just *run* campaigns—they *design* preference at scale. Start where you’re weakest; the system will thank you.\u003C/p>","the-marketing-strategist-s-competency-map-julian-cole-s-framework-for-building-unbreakable-plans","2025-11-02T16:17:55.000000Z","2025-11-07T06:01:00.000000Z","07.11.2025",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/tdKxHu4f0hUZhScuF7tIkLO3NfZq3xwlLG4yvsEh.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/tdKxHu4f0hUZhScuF7tIkLO3NfZq3xwlLG4yvsEh.jpg","large",null,1398,0,"en",{"id":14,"title":15,"slug":16,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[96,110,121,132,143],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":107,"video_url":85,"views":108,"likes":87,"lang":88,"comments_count":87,"is_pinned":109},"China’s Five-Year Plans Strike Again: How Centralized Vision and Competitive Freedom Are Powering the Next Frontier of Brain-Computer Interfaces","In an era of breakneck technological change, China’s much-maligned five-year planning system is proving surprisingly effective. Far from the rigid, top-down micromanagement of the Soviet era, Beijing’s modern industrial strategies deliberately avoid over-specifying every detail.","china-s-five-year-plans-strike-again-how-centralized-vision-and-competitive-freedom-are-powering-the-next-frontier-of-brain-computer-interfaces","2026-03-28T17:45:42.000000Z","2026-04-10T11:36:00.000000Z","10.04.2026",{"title":43,"slug":44},{"image":105,"thumb":106},"https://quasa.io/storage/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/9e878UicRgHXBtTQ74llERUUJHi9VJhY6RrS6GzZ.jpg","small",70,false,{"title":111,"description":112,"slug":113,"created_at":114,"publish_at":115,"formatted_created_at":102,"category":116,"links":117,"view_type":107,"video_url":85,"views":120,"likes":87,"lang":88,"comments_count":87,"is_pinned":109},"This AI Will Tell You Exactly How Attractive You Are — And It Only Takes 25 Seconds","There’s a new viral AI tool that does something most of us secretly want to know but are afraid to ask: it looks at your face and gives you a straight-up attractiveness score.","this-ai-will-tell-you-exactly-how-attractive-you-are-and-it-only-takes-25-seconds","2026-03-27T20:13:20.000000Z","2026-04-10T09:34:00.000000Z",{"title":27,"slug":28},{"image":118,"thumb":119},"https://quasa.io/storage/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/eTdAX16TIQnnM1X90hkB2oOPixcWqRw3eZlaGUta.jpg",201,{"title":122,"description":123,"slug":124,"created_at":125,"publish_at":126,"formatted_created_at":102,"category":127,"links":128,"view_type":107,"video_url":85,"views":131,"likes":87,"lang":88,"comments_count":87,"is_pinned":109},"Nubia Unveils RedMagic 11 Pro: The World’s First Gaming Smartphone with Liquid Cooling","The new flagship features a ceramic micropump, a massive 8,000mAh battery, and a Snapdragon 8 Elite Gen 5 processor.","nubia-unveils-redmagic-11-pro-the-world-s-first-gaming-smartphone-with-liquid-cooling","2026-03-26T06:45:27.000000Z","2026-04-10T06:40:00.000000Z",{"title":43,"slug":44},{"image":129,"thumb":130},"https://quasa.io/storage/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png","https://api.quasa.io/thumbs/news-thumb/images/news/g3jNseMCCzEO2cZreMfoeEH3R0kh2VsnDf511jwh.png",240,{"title":133,"description":134,"slug":135,"created_at":136,"publish_at":137,"formatted_created_at":102,"category":138,"links":139,"view_type":107,"video_url":85,"views":142,"likes":87,"lang":88,"comments_count":87,"is_pinned":109},"Chinese Startup Hypershell Unveils X Ultra Exoskeleton — More Powerful Than an E-Bike","Hypershell, a Chinese company specializing in wearable robotics, has just launched one of the most impressive consumer exoskeletons to date: the Hypershell X Ultra.","chinese-startup-hypershell-unveils-x-ultra-exoskeleton-more-powerful-than-an-e-bike","2026-03-25T21:36:46.000000Z","2026-04-10T03:27:00.000000Z",{"title":43,"slug":44},{"image":140,"thumb":141},"https://quasa.io/storage/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/xgiykS2Xj3WKWW2BoMKNqCWFJgIrJ1rfykipZMXy.jpg",338,{"title":144,"description":145,"slug":146,"created_at":147,"publish_at":148,"formatted_created_at":149,"category":150,"links":151,"view_type":107,"video_url":85,"views":154,"likes":87,"lang":88,"comments_count":87,"is_pinned":109},"Your Computer Mouse Can Now Eavesdrop on You","Researchers from the University of California, Irvine have demonstrated a surprising new security threat: an ordinary optical computer mouse can be turned into a covert microphone capable of listening to your conversations.","your-computer-mouse-can-now-eavesdrop-on-you","2026-03-25T21:21:22.000000Z","2026-04-09T11:13:00.000000Z","09.04.2026",{"title":43,"slug":44},{"image":152,"thumb":153},"https://quasa.io/storage/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/zvGSPNFVpmuJgnlniEHiwPc4aaeGYIVAuwxhouXu.jpg",897,[156,169,182,194,207],{"title":157,"description":158,"slug":159,"created_at":160,"publish_at":161,"formatted_created_at":162,"category":163,"links":164,"view_type":107,"video_url":85,"views":167,"likes":168,"lang":88,"comments_count":87,"is_pinned":109},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":165,"thumb":166},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",68830,2,{"title":170,"description":171,"slug":172,"created_at":173,"publish_at":174,"formatted_created_at":175,"category":176,"links":177,"view_type":84,"video_url":85,"views":180,"likes":181,"lang":88,"comments_count":87,"is_pinned":109},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":178,"thumb":179},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg",68410,4,{"title":183,"description":184,"slug":185,"created_at":186,"publish_at":187,"formatted_created_at":188,"category":189,"links":190,"view_type":107,"video_url":85,"views":193,"likes":181,"lang":88,"comments_count":87,"is_pinned":109},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":191,"thumb":192},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",66405,{"title":195,"description":196,"slug":197,"created_at":198,"publish_at":199,"formatted_created_at":200,"category":201,"links":202,"view_type":107,"video_url":85,"views":205,"likes":168,"lang":88,"comments_count":206,"is_pinned":109},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":203,"thumb":204},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",40667,1,{"title":208,"description":209,"slug":210,"created_at":211,"publish_at":212,"formatted_created_at":213,"category":214,"links":215,"view_type":84,"video_url":85,"views":218,"likes":168,"lang":88,"comments_count":87,"is_pinned":109},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":216,"thumb":217},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",39961,[220,221,222,223,224,225,226,227,228,229,230,231,232],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]