[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-the-make-your-own-apocalypse-why-democratized-coding-could-liquidate-the-marketing-industry":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":152,"categories":217},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":18,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"The \"Make-Your-Own\" Apocalypse: Why Democratized Coding Could Liquidate the Marketing Industry","For the past two years, the consensus in tech has been clear: as AI makes software development cheap, attention becomes the ultimate currency.","For the rest - the trackers, the organizers, the simple calculators - the era of the \"Customer\" is ending. The era of the \"Creator-User\" is beginning","Marketing isn't going to save these businesses; they are simply going to vanish into the hands of the people who used to buy them.","\u003Cp>For the past two years, the consensus in tech has been clear: as AI makes software development cheap, \u003Cstrong>attention becomes the ultimate currency.\u003C/strong> The logic followed that we would see an army of identical services - the 47,853rd Todo list, the 100th AI wearable, the millionth water tracker. In this sea of sameness, marketing, PR, and viral positioning were supposed to be the "rock stars" of the new economy, fighting for the high-priced eyeballs of a saturated market.\u003C/p>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-18T193628.501.jpg\" width=\"300\" />But there is a fatal flaw in this logic.\u003C/p>\n\n\u003Cp>We assumed users would still be "users" - passive consumers looking for a product in an App Store. What if the democratization of development goes so far that the concept of a "target audience" disappears because \u003Cstrong>everyone just builds their own tools?\u003C/strong>\u003C/p>\n\n\u003Ch3>The "Build vs. Buy" Threshold\u003C/h3>\n\n\u003Cp>In the old world, we paid for software because the cost of building it was astronomical. If a financial management tool costs $200 a year, you pay it because building a custom alternative would take weeks of coding, debugging, and thousands of dollars in labor. The $200 is "cheap" compared to the effort.\u003C/p>\n\n\u003Cp>However, as tools like \u003Cstrong>Cursor, Windsurf, and OpenAI’s Codex\u003C/strong> drive the cost of creation toward zero, that threshold shifts.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>A support bot for $25/year? You’ll probably still pay for the convenience.\u003C/li>\n\t\u003Cli>A bookkeeping service that wants $500 to add extra accounts? Suddenly, spending 30 minutes with an AI to generate a custom Python script and a basic UI seems like a rational financial move.\u003C/li>\n\u003C/ul>\n\n\u003Ch3>When "Good Enough" is Better Than "Professional"\u003C/h3>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"372\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-18T193625.583.jpg\" width=\"250\" />The marketing industry relies on the "Polish Factor." Companies spend millions on UI/UX, branding, logos, and testimonials to convince you their tool is the best.\u003C/p>\n\n\u003Cp>But a personal, AI-generated service doesn't need a logo. It doesn't need a landing page with a catchy video. It doesn't need to be secure for 10,000 users - it just needs to work for \u003Cstrong>one\u003C/strong>. When a user creates their own tool, they bypass the entire marketing funnel:\u003C/p>\n\n\u003Col>\n\t\u003Cli>\u003Cstrong>No Search:\u003C/strong> They don't look for reviews.\u003C/li>\n\t\u003Cli>\u003Cstrong>No Ads:\u003C/strong> They don't click on banners.\u003C/li>\n\t\u003Cli>\u003Cstrong>No Churn:\u003C/strong> If they stop using it, there’s no "customer success" team trying to win them back. They just stop.\u003C/li>\n\u003C/ol>\n\n\u003Cp>In this scenario, marketing doesn't just get more expensive - it becomes \u003Cstrong>irrelevant\u003C/strong> for a huge swath of utility-based software.\u003C/p>\n\n\u003Chr />\n\u003Ch3>5 Fast Facts: The Rise of the "Sovereign Developer"\u003C/h3>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>The 85% Code Shift:\u003C/strong> As seen in recent reports, AI can now handle up to \u003Cstrong>85% of the boilerplate code\u003C/strong> for an app, leaving only the logic - which is exactly what a user knows best for their own needs.\u003C/li>\n\t\u003Cli>\u003Cstrong>The "Unbundling" of SaaS:\u003C/strong> We are seeing a trend toward "micro-apps" - single-purpose scripts that replace bloated $50/month SaaS subscriptions.\u003C/li>\n\t\u003Cli>\u003Cstrong>API Accessibility:\u003C/strong> With platforms like \u003Cstrong>Replit and Vercel\u003C/strong>, deploying a custom-made tool has gone from a "weekend project" to a "ten-minute task."\u003C/li>\n\t\u003Cli>\u003Cstrong>The Death of Feature Creep:\u003C/strong> Public apps are forced to add features to justify their price. Personal apps are perfectly lean, containing only what the user actually uses.\u003C/li>\n\t\u003Cli>\u003Cstrong>Token Deflation:\u003C/strong> The cost of the "intelligence" required to build these apps is dropping by roughly \u003Cstrong>50% every 12 months\u003C/strong>, making "self-building" cheaper every year.\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch3>Analysis: The Survival of the "High-Bar" Product\u003C/h3>\n\n\u003Cp>If simple utility apps are built by the users themselves, what stays in the market? Only products that are \u003Cstrong>impossible to self-replicate\u003C/strong>.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Cstrong>Networks:\u003C/strong> You can build your own messenger, but you can’t build your own 2 billion users (WhatsApp/Instagram).\u003C/li>\n\t\u003Cli>\u003Cstrong>Hardware Integration:\u003C/strong> You can’t "prompt" an iPhone into existence yet.\u003C/li>\n\t\u003Cli>\u003Cstrong>Deep Tech:\u003C/strong> High-level medical diagnostics or complex legal engines still require proprietary data that a home user doesn't have.\u003C/li>\n\u003C/ul>\n\n\u003Cp>For the rest - the trackers, the organizers, the simple calculators - the era of the "Customer" is ending. The era of the "Creator-User" is beginning. Marketing isn't going to save these businesses; they are simply going to vanish into the hands of the people who used to buy them.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-18T193442.223.jpg\" width=\"300\" />Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-strengths-and-limitations-of-ai-coding-agents-insights-from-codex-and-beyond\">The Strengths and Limitations of AI Coding Agents: Insights from Codex and Beyond\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-85-paradigm-how-4-engineers-built-sora-for-android-in-just-4-weeks\">The 85% Paradigm: How 4 Engineers Built Sora for Android in Just 4 Weeks\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/the-series-a-crunch-of-2025-why-mid-stage-startups-are-failing-at-record-rates\">The "Series A Crunch" of 2025: Why Mid-Stage Startups are Failing at Record Rates\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/how-to-solve-the-3-crucial-digital-growth-challenges-for-small-businesses-and-startups\">How to Solve the 3 Crucial Digital Growth Challenges for Small Businesses and Startups\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Cp>Author: \u003Ca href=\"https://www.linkedin.com/in/slava-vasipenok/\">Slava Vasipenok\u003C/a>\u003Cbr />\nFounder and CEO of QUASA (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.\u003C/p>\n\n\u003Cp>Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.\u003C/p>","the-make-your-own-apocalypse-why-democratized-coding-could-liquidate-the-marketing-industry","2025-12-18T18:37:40.000000Z","2025-12-29T06:28:00.000000Z","29.12.2025",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/VCqDyRnz9CtMQHiIOPqN8RH8lTXnbjEUBWOMOlyP.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/VCqDyRnz9CtMQHiIOPqN8RH8lTXnbjEUBWOMOlyP.jpg","small",null,856,0,"en",{"id":18,"title":19,"slug":20,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa Media's blog about Growth Hacking in action","Exclusive life hacks on how to choose a career and be productive in any job.","Freelance, business, startup, Survive As a Freelance Developer","2021-09-03T20:21:41.000000Z","2024-08-25T15:40:14.000000Z",[96,108,119,130,141],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":100,"formatted_created_at":101,"category":102,"links":103,"view_type":84,"video_url":85,"views":106,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Thirteen Bullets and One Molotov Cocktail: How Anti-AI Protest Just Got Deadly Serious","In the early hours of April 10, 2026, someone threw a Molotov cocktail at the San Francisco home of OpenAI CEO Sam Altman.","thirteen-bullets-and-one-molotov-cocktail-how-anti-ai-protest-just-got-deadly-serious","2026-04-11T14:03:43.000000Z","11.04.2026",{"title":47,"slug":48},{"image":104,"thumb":105},"https://quasa.io/storage/images/news/7Aed2oKDgMmj0Sf3BARF4sFLzoQfcId53uGVsllT.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/7Aed2oKDgMmj0Sf3BARF4sFLzoQfcId53uGVsllT.jpg",42,false,{"title":109,"description":110,"slug":111,"created_at":112,"publish_at":113,"formatted_created_at":101,"category":114,"links":115,"view_type":84,"video_url":85,"views":118,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Beehiiv Launches Native Podcast Hosting: Creators Can Now Record, Publish, Distribute, and Monetize Audio All in One Platform","In a move that further solidifies its position as the all-in-one creator platform, Beehiiv has officially rolled out native podcast hosting.","beehiiv-launches-native-podcast-hosting-creators-can-now-record-publish-distribute-and-monetize-audio-all-in-one-platform","2026-04-10T14:02:05.000000Z","2026-04-11T11:52:00.000000Z",{"title":65,"slug":66},{"image":116,"thumb":117},"https://quasa.io/storage/images/news/DMMViaMnle1ARoZd3FtpghMQiDlRonD3LUtfnxvS.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/DMMViaMnle1ARoZd3FtpghMQiDlRonD3LUtfnxvS.jpg",130,{"title":120,"description":121,"slug":122,"created_at":123,"publish_at":124,"formatted_created_at":101,"category":125,"links":126,"view_type":84,"video_url":85,"views":129,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Why a Chatbot Is Not AI Implementation (Even If It “Works”)","In boardrooms around the world, the conversation about “AI transformation” often begins and ends with the same sentence:\n“Let’s launch a chatbot.”","why-a-chatbot-is-not-ai-implementation-even-if-it-works","2026-04-04T11:25:59.000000Z","2026-04-11T09:17:00.000000Z",{"title":47,"slug":48},{"image":127,"thumb":128},"https://quasa.io/storage/images/news/5nXl751JTSJQGGTReajb8EcjviD8xjHfasr7izYk.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/5nXl751JTSJQGGTReajb8EcjviD8xjHfasr7izYk.jpg",224,{"title":131,"description":132,"slug":133,"created_at":134,"publish_at":135,"formatted_created_at":101,"category":136,"links":137,"view_type":84,"video_url":85,"views":140,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Chatbots and the Already-Gone","Danish scientists teamed up with shrinks and did what any sane person would do in 2026: they dug into whether AI is making the already-batshit even more batshit.","chatbots-and-the-already-gone","2026-03-28T20:04:23.000000Z","2026-04-11T06:04:00.000000Z",{"title":47,"slug":48},{"image":138,"thumb":139},"https://quasa.io/storage/images/news/2BZyVo3V4JYjSwSr0Sx8nPKR0kpXPIprTvE0pNTt.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/2BZyVo3V4JYjSwSr0Sx8nPKR0kpXPIprTvE0pNTt.jpg",299,{"title":142,"description":143,"slug":144,"created_at":145,"publish_at":146,"formatted_created_at":101,"category":147,"links":148,"view_type":84,"video_url":85,"views":151,"likes":87,"lang":88,"comments_count":87,"is_pinned":107},"Market Sizing in Minutes: How Claude AI Just Turned TAM, SAM, and SOM Analysis into a 2-Minute Superpower","For years, calculating Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM) was one of the most tedious parts of any strategy, pitch deck, or go-to-market plan.","market-sizing-in-minutes-how-claude-ai-just-turned-tam-sam-and-som-analysis-into-a-2-minute-superpower","2026-03-28T18:02:11.000000Z","2026-04-11T03:52:00.000000Z",{"title":19,"slug":20},{"image":149,"thumb":150},"https://quasa.io/storage/images/news/WqSZ1w4RUZJdakkDj5L1v09G7bkmNxCVAU244BAb.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/WqSZ1w4RUZJdakkDj5L1v09G7bkmNxCVAU244BAb.jpg",373,[153,166,180,192,205],{"title":154,"description":155,"slug":156,"created_at":157,"publish_at":158,"formatted_created_at":159,"category":160,"links":161,"view_type":84,"video_url":85,"views":164,"likes":165,"lang":88,"comments_count":87,"is_pinned":107},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":162,"thumb":163},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",69711,2,{"title":167,"description":168,"slug":169,"created_at":170,"publish_at":171,"formatted_created_at":172,"category":173,"links":174,"view_type":177,"video_url":85,"views":178,"likes":179,"lang":88,"comments_count":87,"is_pinned":107},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":175,"thumb":176},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",69436,4,{"title":181,"description":182,"slug":183,"created_at":184,"publish_at":185,"formatted_created_at":186,"category":187,"links":188,"view_type":84,"video_url":85,"views":191,"likes":179,"lang":88,"comments_count":87,"is_pinned":107},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":189,"thumb":190},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",67137,{"title":193,"description":194,"slug":195,"created_at":196,"publish_at":197,"formatted_created_at":198,"category":199,"links":200,"view_type":84,"video_url":85,"views":203,"likes":165,"lang":88,"comments_count":204,"is_pinned":107},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":201,"thumb":202},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",41223,1,{"title":206,"description":207,"slug":208,"created_at":209,"publish_at":210,"formatted_created_at":211,"category":212,"links":213,"view_type":177,"video_url":85,"views":216,"likes":165,"lang":88,"comments_count":87,"is_pinned":107},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":214,"thumb":215},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",40390,[218,219,220,221,222,223,224,225,226,227,228,229,230],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]