[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-the-major-marketing-email-metrics-to-track":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":94,"popular_news":159,"categories":229},{"title":72,"description":73,"meta_title":72,"meta_description":73,"meta_keywords":74,"text":75,"slug":76,"created_at":77,"publish_at":78,"formatted_created_at":79,"category_id":14,"links":80,"view_type":84,"video_url":82,"views":85,"likes":86,"lang":87,"comments_count":86,"category":88},"The Major Marketing Email Metrics to Track","To help you out, we’ve listed three of the most important email metrics to track below, along with two that you can safely ignore.","The Major Marketing Email Metrics to Track, business","\u003Cp>\u003Cspan> \u003C/span>Hello!\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-1/00-au-10.webp\" type=\"image/webp\">\u003Cimg alt=\"The Major Marketing Email Metrics to Track\" class=\"image-align-left\" height=\"200\" src=\"https://cdn.quasa.io/photos/foto-1/00-au-10.jpeg\" width=\"300\" />\u003C/picture>\u003Ca href=\"https://quasa.io/media/the-ultimate-email-marketing-toolbox\">Email marketing\u003C/a> is a powerful inbound marketing tool, but trying to measure and report its effectiveness can be overwhelming even for the most experienced marketers.\u003C/p>\n\n\u003Cp>With so many metrics available to track, it’s hard to know which matter and which don’t.\u003C/p>\n\n\u003Cp>To help you out, we’ve listed three of the most important \u003Ca href=\"https://quasa.io/media/the-role-of-automation-in-transactional-and-marketing-emails\">email\u003C/a> metrics to track below, along with two that you can safely ignore.\u003C/p>\n\n\u003Ch4>\u003Cstrong>Major Marketing Email Metrics to Track and Ignore\u003C/strong>\u003C/h4>\n\n\u003Ch3>\u003Cstrong>The Most Important Email Metrics to Track\u003C/strong>\u003C/h3>\n\n\u003Ch4>Bounce Rate\u003C/h4>\n\n\u003Cp>If your email list isn’t up-to-date and relevant to your campaign, you’ll have a tough time gaining any traction. One of the most useful email metrics you can use to track the strength of your list is bounce rate, which shows how many emails were automatically rejected.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-4/00ap-5.webp\" type=\"image/webp\">\u003Cimg alt=\"The Major Marketing Email Metrics to Track\" class=\"image-align-left\" height=\"124\" src=\"https://cdn.quasa.io/photos/foto-4/00ap-5.jpg\" width=\"240\" />\u003C/picture>There are two kinds of bounces: hard and soft. Soft bounces aren’t permanent, and could be because of a temporary connection issue, full inbox, or spam filter.\u003C/p>\n\n\u003Cp>Hard bounces are due to invalid email addresses and these leads should be removed or updated immediately.\u003C/p>\n\n\u003Ch4>Clickthrough Rate\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-1.webp\" type=\"image/webp\">\u003Cimg alt=\"The Major Marketing Email Metrics to Track\" class=\"image-align-left\" height=\"157\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamm-1.png\" width=\"300\" />\u003C/picture>Most marketers know the importance of monitoring the clickthrough rates (CTRs) of email marketing campaigns. It shows exactly how many people were interested enough in your message to click your link and take a further look.\u003C/p>\n\n\u003Cp>CTR is the perfect email metric for assessing the success of each individual message, and is the metric to use if you want to judge the impact of different headlines, calls to action, etc.\u003C/p>\n\n\u003Cp>A low CTR indicates that you need to take a long, hard look at your entire campaign.\u003C/p>\n\n\u003Ch4>Conversion Rate\u003C/h4>\n\n\u003Cp>\u003Ca href=\"https://quasa.io/media/the-most-common-questions-about-email-marketing\">Email marketing\u003C/a> is proven to generate more conversions and sales than other inbound marketing tactics, so a particularly low conversion rate is s sign of a major problem. A low conversion rate could mean that your call-to-action isn’t effective enough, or that your overall offer simply isn’t compelling enough.\u003C/p>\n\n\u003Ch3>\u003Cstrong>Top Email Metrics Not to Track\u003C/strong>\u003C/h3>\n\n\u003Ch4>Churn Rate\u003C/h4>\n\n\u003Cp>Churn rate measures exactly how much your email list is growing. It looks at the number of new subscribers while subtracting any unsubscribes and hard bounces.\u003C/p>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-1.webp\" type=\"image/webp\">\u003Cimg alt=\"The Major Marketing Email Metrics to Track\" class=\"image-align-left\" height=\"158\" src=\"https://cdn.quasa.io/photos/foto-11/aaaaamar-1.jpg\" width=\"300\" />\u003C/picture>Sounds useful, right? But unfortunately, churn rate is hard to interpret. If you’re following best practices and maintaining multiple lists, you might lose subscribers for one list while gaining them in another.\u003C/p>\n\n\u003Cp>Low churn isn’t always a bad thing, either. It’s often better to have a smaller, more engaged list than a larger, less enthusiastic one.\u003C/p>\n\n\u003Ch4>Open Rate\u003C/h4>\n\n\u003Cp>Open rate simply isn’t as useful as metrics that track engagement, like clickthrough or conversion rates. A high open rate doesn’t mean your \u003Ca href=\"https://quasa.io/media/12-best-email-extractors-for-lead-generation\">email campaign\u003C/a> is successful, it simply means that you have an enticing headline. Along the same lines, a low open rate doesn’t necessarily mean you’re doing something wrong.\u003C/p>\n\n\u003Cp>Emails that don’t load completely aren’t considered ‘open’. That means if somebody is using an image blocker but ends up clicking through and converting, their email won’t be considered opened.\u003C/p>\n\n\u003Cp>Thank you!\u003Cbr />\nJoin us on social media!\u003Cbr />\nSee you!\u003Cspan> \u003C/span>\u003C/p>","the-major-marketing-email-metrics-to-track","2024-06-25T14:07:28.000000Z","2024-06-25T14:00:00.000000Z","25.06.2024",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":83},"https://cdn.quasa.io/images/news/wTkibTUXBV2V4dYoAEufJtFMXA4qIuS4LJsHw76v.webp",null,"https://cdn.quasa.io/thumbs/news-thumb/images/news/wTkibTUXBV2V4dYoAEufJtFMXA4qIuS4LJsHw76v.webp","large",1072,0,"en",{"id":14,"title":15,"slug":16,"meta_title":89,"meta_description":90,"meta_keywords":91,"deleted_at":82,"created_at":92,"updated_at":93,"lang":87},"Quasa Media — Growth Hacking in Marketing","All the most interesting and useful about marketing. Exclusive marketing articles you won't find anywhere else.","Marketing, brand, seo, social media, smm, branding","2021-08-10T10:46:47.000000Z","2024-08-25T15:41:21.000000Z",[95,109,121,133,146],{"title":96,"description":97,"slug":98,"created_at":99,"publish_at":99,"formatted_created_at":100,"category":101,"links":102,"view_type":107,"video_url":82,"views":50,"likes":86,"lang":87,"comments_count":86,"is_pinned":108},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email Routing.","cloudflare-just-made-email-a-first-class-citizen-for-ai-agents-and-traditional-email-services-are-feeling-it","2026-04-19T18:41:05.000000Z","19.04.2026",{"title":43,"slug":44},{"image":103,"image_webp":104,"thumb":105,"thumb_webp":106},"https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/BL8rqDdPh380Xfk5TP00aXBFWdOVXI5BUQ1TuSaC.webp","small",false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":113,"formatted_created_at":100,"category":114,"links":115,"view_type":107,"video_url":82,"views":120,"likes":86,"lang":87,"comments_count":86,"is_pinned":108},"Mozilla Nails It: Thunderbolt Brings “ChatGPT at Home” to the Enterprise — Without Vendor Lock-In","While OpenAI and Anthropic race to sell their proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":116,"image_webp":117,"thumb":118,"thumb_webp":119},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",43,{"title":122,"description":123,"slug":124,"created_at":125,"publish_at":125,"formatted_created_at":100,"category":126,"links":127,"view_type":107,"video_url":82,"views":132,"likes":86,"lang":87,"comments_count":86,"is_pinned":108},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":128,"image_webp":129,"thumb":130,"thumb_webp":131},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",45,{"title":134,"description":135,"slug":136,"created_at":137,"publish_at":138,"formatted_created_at":100,"category":139,"links":140,"view_type":107,"video_url":82,"views":145,"likes":86,"lang":87,"comments_count":86,"is_pinned":108},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature Sunset.”","bitcoin-developers-propose-bip-361-quantum-proof-migration-that-would-freeze-millions-of-legacy-coins","2026-04-17T11:38:06.000000Z","2026-04-19T11:29:00.000000Z",{"title":43,"slug":44},{"image":141,"image_webp":142,"thumb":143,"thumb_webp":144},"https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/XW07GuAbFLRaVskP2iUsv0witLmM4GwiSlwMPZpp.webp",64,{"title":147,"description":148,"slug":149,"created_at":150,"publish_at":151,"formatted_created_at":100,"category":152,"links":153,"view_type":107,"video_url":82,"views":158,"likes":86,"lang":87,"comments_count":86,"is_pinned":108},"Thomas Peterffy’s Bold Vision for Prediction Markets: Why Interactive Brokers Is Betting Big on “Useful” Bets","In a wide-ranging conversation on Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":169,"image_webp":82,"thumb":170,"thumb_webp":170},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70841,2,{"title":174,"description":175,"slug":176,"created_at":177,"publish_at":178,"formatted_created_at":179,"category":180,"links":181,"view_type":84,"video_url":82,"views":186,"likes":187,"lang":87,"comments_count":86,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":182,"image_webp":183,"thumb":184,"thumb_webp":185},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70605,4,{"title":189,"description":190,"slug":191,"created_at":192,"publish_at":193,"formatted_created_at":194,"category":195,"links":196,"view_type":107,"video_url":82,"views":199,"likes":187,"lang":87,"comments_count":86,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":197,"image_webp":82,"thumb":198,"thumb_webp":198},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68238,{"title":201,"description":202,"slug":203,"created_at":204,"publish_at":205,"formatted_created_at":206,"category":207,"links":208,"view_type":107,"video_url":82,"views":213,"likes":172,"lang":87,"comments_count":214,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":209,"image_webp":210,"thumb":211,"thumb_webp":212},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42213,1,{"title":216,"description":217,"slug":218,"created_at":219,"publish_at":220,"formatted_created_at":221,"category":222,"links":223,"view_type":84,"video_url":82,"views":228,"likes":172,"lang":87,"comments_count":86,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":224,"image_webp":225,"thumb":226,"thumb_webp":227},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41308,[230,231,232,233,234,235,236,237,238,239,240,241,242],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]