[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-the-cutest-casting-of-the-year-kicks-off-in-the-u-s-seeking-a-new-golden-retriever-for-air-bud-returns":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":96,"popular_news":161,"categories":231},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":78,"formatted_created_at":79,"category_id":10,"links":80,"view_type":85,"video_url":86,"views":87,"likes":88,"lang":89,"comments_count":88,"category":90},"The Cutest Casting of the Year Kicks Off in the U.S.: Seeking a New Golden Retriever for Air Bud Returns","In what might be the most heartwarming casting call of 2025, the United States is abuzz with the search for a new golden retriever to star in Air Bud Returns, the latest installment of a beloved franchise. For those unfamiliar, Air Bud is a cultural icon from the late '90s and early 2000s, centered on a golden retriever with an uncanny knack for playing basketball. With merchandise, DVDs, and constant cable TV airings, it became a staple of American childhood nostalgia, and now, the studio is bringing it back with a twist—turning the casting process into a nationwide marketing campaign.","For those unfamiliar, *Air Bud* is a cultural icon from the late '90s and early 2000s, centered on a golden retriever with an uncanny knack for playing basketball","The casting call is primed for virality, with adorable audition clips likely to flood platforms like TikTok and Instagram.","\u003Cp>\u003Cstrong>In what might be the most heartwarming casting call of 2025, the United States is abuzz with the search for a new golden retriever to star in *Air Bud Returns*, the latest installment of a beloved franchise.\u003C/strong>\u003C/p>\n\n\u003Cp>For those unfamiliar, *\u003Cstrong>Air Bud\u003C/strong>* is a cultural icon from the late '90s and early 2000s, centered on a golden retriever with an uncanny knack for playing basketball. With merchandise, DVDs, and constant cable TV airings, it became a staple of American childhood nostalgia, and now, the studio is bringing it back with a twist — turning the casting process into a nationwide marketing campaign.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>A Casting Call with a Twist\u003C/strong>\u003C/h4>\n\n\u003Cp>\u003Cpicture class=\"image-align-left\">\u003Csource srcset=\"https://cdn.quasa.io/photos/00/photo_2025-08-12_17-05-50.webp\" type=\"image/webp\">\u003Cimg alt=\"The Cutest Casting of the Year Kicks Off in the U.S.: Seeking a New Golden Retriever for Air Bud Returns\" class=\"image-align-left\" height=\"354\" src=\"https://cdn.quasa.io/photos/00/photo_2025-08-12_17-05-50.jpg\" width=\"300\" />\u003C/picture>The campaign invites dog owners to submit their purebred golden retrievers for a chance to join the *\u003Cstrong>Air Bud\u003C/strong>* legacy, with applications open via the official website.\u003C/p>\n\n\u003Cp>Unlike the original films’ focus on athletic prowess, this time around, basketball skills are off the table — charisma is the key requirement. This inclusive approach broadens the pool of hopefuls, ensuring the spotlight shines on personality over performance.\u003C/p>\n\n\u003Cp>The strategy is clever and multi-layered.\u003C/p>\n\n\u003Cp>By limiting entries to purebred golden retrievers, the campaign taps into a specific community of dog enthusiasts, while the open submission process fosters widespread participation.\u003C/p>\n\n\u003Cp>The lack of athletic demands also makes it accessible, encouraging families to get involved and share their pets’ charm online.\u003C/p>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Viral Potential and Nostalgia Play\u003C/strong>\u003C/h4>\n\n\u003Cp>What could be more social media gold than golden retrievers? The casting call is primed for virality, with adorable audition clips likely to flood platforms like TikTok and Instagram. This not only generates buzz but also engages family audiences, particularly those from dog-owning households and online pet communities. Moreover, it cleverly leverages nostalgia—parents who grew up watching the original *Air Bud* are now poised to introduce the franchise to their children, creating a multi-generational appeal.\u003C/p>\n\n\u003Cp>This blend of cuteness and sentimentality is a masterstroke, turning a simple casting into a cultural moment. The campaign’s success hinges on this emotional connection, banking on the idea that a beloved brand’s revival can reignite old fans while captivating new ones.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/unemployment-rate-among-young-it-specialists-in-the-u-s-hits-6\">Unemployment Rate Among Young IT Specialists in the U.S. Hits 6%\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/pika-labs-unveils-fast-and-affordable-lip-sync-model\">Pika Labs Unveils Fast and Affordable Lip-Sync Model\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/circle-launches-evm-compatible-l1-blockchain-with-usdc-as-gas-token-sets-testnet-for-fall-2025\">Circle Launches EVM-Compatible L1 Blockchain with USDC as Gas Token, Sets Testnet for Fall 2025\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch4>\u003Cstrong>Marketing Woven into Production\u003C/strong>\u003C/h4>\n\n\u003Cp>This initiative exemplifies how marketing can be seamlessly integrated into the filmmaking process. Before a single scene is shot, *\u003Cstrong>Air Bud Returns\u003C/strong>* is already a hot topic — not just in film circles but across broader audiences. The studio has effectively built anticipation and community involvement without spending heavily on traditional advertising. By letting the casting itself drive the narrative, they’ve created a self-sustaining hype machine.\u003C/p>\n\n\u003Cp>As of 05:07 PM CEST on August 12, 2025, the campaign is gaining traction, with families and pet lovers eagerly submitting their golden retrievers. Whether this approach translates into box office success remains to be seen, but it’s a textbook case of how nostalgia, social media, and smart branding can breathe new life into a classic franchise.\u003C/p>","the-cutest-casting-of-the-year-kicks-off-in-the-u-s-seeking-a-new-golden-retriever-for-air-bud-returns","2025-08-12T15:12:46.000000Z","12.08.2025",{"image":81,"image_webp":82,"thumb":83,"thumb_webp":84},"https://cdn.quasa.io/images/news/xwet0MpmCeCmkNcpBqk8ClJ38daeR2nBhGON2fzQ.jpg","https://cdn.quasa.io/images/news/xwet0MpmCeCmkNcpBqk8ClJ38daeR2nBhGON2fzQ.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/xwet0MpmCeCmkNcpBqk8ClJ38daeR2nBhGON2fzQ.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/xwet0MpmCeCmkNcpBqk8ClJ38daeR2nBhGON2fzQ.webp","large",null,1394,0,"en",{"id":10,"title":11,"slug":12,"meta_title":91,"meta_description":92,"meta_keywords":93,"deleted_at":86,"created_at":94,"updated_at":95,"lang":89},"Quasa Media - Growth Hacking in Branding","Our attention is everything! How to build a successful brand. Leadership experience and understanding. Exclusive interviews.","Branding, brand, marketing, design, identity, startup","2021-08-06T16:45:50.000000Z","2024-08-25T15:44:14.000000Z",[97,111,123,135,148],{"title":98,"description":99,"slug":100,"created_at":101,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":109,"video_url":86,"views":50,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Cloudflare Just Made Email a First-Class Citizen for AI Agents — And Traditional Email Services Are Feeling It","On April 17, 2026, Cloudflare quietly turned a long-standing dream into reality: it moved Email Service into public beta and added full Email Sending alongside the years-old Email 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proprietary AI platforms to big corporations, Mozilla’s subsidiary MZLA Technologies has taken a very different route.","mozilla-nails-it-thunderbolt-brings-chatgpt-at-home-to-the-enterprise-without-vendor-lock-in","2026-04-19T15:37:27.000000Z",{"title":58,"slug":63},{"image":118,"image_webp":119,"thumb":120,"thumb_webp":121},"https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/qaAODXSpJy6qpJc0eO9DQ2Y6ccJR1tlL5i3mN0kV.webp",43,{"title":124,"description":125,"slug":126,"created_at":127,"publish_at":127,"formatted_created_at":102,"category":128,"links":129,"view_type":109,"video_url":86,"views":134,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"X Is Finally Cracking Down on Unlabeled Ads — And It’s Personal","For years, X (formerly Twitter) has been a playground for undisclosed promotions, coordinated spam networks, and “native” advertising that masquerades as organic content.","x-is-finally-cracking-down-on-unlabeled-ads-and-it-s-personal","2026-04-19T15:07:48.000000Z",{"title":65,"slug":66},{"image":130,"image_webp":131,"thumb":132,"thumb_webp":133},"https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/CQJ1gdssFGyJpfhfmRU2X4WT5fk5Boc8APXsjWX6.webp",45,{"title":136,"description":137,"slug":138,"created_at":139,"publish_at":140,"formatted_created_at":102,"category":141,"links":142,"view_type":109,"video_url":86,"views":147,"likes":88,"lang":89,"comments_count":88,"is_pinned":110},"Bitcoin Developers Propose BIP-361: Quantum-Proof Migration That Would Freeze Millions of Legacy Coins","In a move that could reshape the security of Bitcoin’s unspent transaction outputs forever, Bitcoin developers have introduced BIP-361 — officially titled “Post Quantum Migration and Legacy Signature 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Bloomberg’s Odd Lots podcast, Thomas Peterffy — founder, chairman, and CEO of Interactive Brokers (IBKR) — sat down to discuss one of the most intriguing projects in his company’s 50-year history: IBKR ForecastTrader, the brokerage giant’s freshly launched prediction market 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Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":171,"image_webp":86,"thumb":172,"thumb_webp":172},"https://cdn.quasa.io/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",70841,2,{"title":176,"description":177,"slug":178,"created_at":179,"publish_at":180,"formatted_created_at":181,"category":182,"links":183,"view_type":85,"video_url":86,"views":188,"likes":189,"lang":89,"comments_count":88,"is_pinned":110},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":184,"image_webp":185,"thumb":186,"thumb_webp":187},"https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.webp",70605,4,{"title":191,"description":192,"slug":193,"created_at":194,"publish_at":195,"formatted_created_at":196,"category":197,"links":198,"view_type":109,"video_url":86,"views":201,"likes":189,"lang":89,"comments_count":88,"is_pinned":110},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":199,"image_webp":86,"thumb":200,"thumb_webp":200},"https://cdn.quasa.io/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",68238,{"title":203,"description":204,"slug":205,"created_at":206,"publish_at":207,"formatted_created_at":208,"category":209,"links":210,"view_type":109,"video_url":86,"views":215,"likes":174,"lang":89,"comments_count":216,"is_pinned":110},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":211,"image_webp":212,"thumb":213,"thumb_webp":214},"https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.webp",42214,1,{"title":218,"description":219,"slug":220,"created_at":221,"publish_at":222,"formatted_created_at":223,"category":224,"links":225,"view_type":85,"video_url":86,"views":230,"likes":174,"lang":89,"comments_count":88,"is_pinned":110},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":226,"image_webp":227,"thumb":228,"thumb_webp":229},"https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://cdn.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.webp",41309,[232,233,234,235,236,237,238,239,240,241,242,243,244],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]