[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"nav-categories":3,"article-the-ai-is-killing-google-traffic-and-app-stores-myth-a-reality-check-with-actual-numbers":70},{"data":4},[5,37,57,64],{"name":6,"slug":7,"categories":8},"Productivity","productivity",[9,13,17,21,25,29,33],{"id":10,"title":11,"slug":12},17,"Branding","branding",{"id":14,"title":15,"slug":16},19,"Marketing","marketing",{"id":18,"title":19,"slug":20},20,"Work","work",{"id":22,"title":23,"slug":24},34,"Community","community",{"id":26,"title":27,"slug":28},21,"For newbies","for-newbies",{"id":30,"title":31,"slug":32},24,"Investment","investment",{"id":34,"title":35,"slug":36},22,"Finance","finance",{"name":38,"slug":39,"categories":40},"Tech","tech",[41,45,49,53],{"id":42,"title":43,"slug":44},28,"Technology","technology",{"id":46,"title":47,"slug":48},32,"Artificial Intelligence","artificial-intelligence",{"id":50,"title":51,"slug":52},26,"Security and protection","security-and-protection",{"id":54,"title":55,"slug":56},31,"YouTube Blog","youtube-blog",{"name":58,"slug":59,"categories":60},"News","news",[61],{"id":62,"title":58,"slug":63},18,"quasanews",{"name":65,"slug":66,"categories":67},"Business","business",[68],{"id":69,"title":65,"slug":66},16,{"post":71,"published_news":95,"popular_news":154,"categories":219},{"title":72,"description":73,"meta_title":72,"meta_description":74,"meta_keywords":75,"text":76,"slug":77,"created_at":78,"publish_at":79,"formatted_created_at":80,"category_id":26,"links":81,"view_type":84,"video_url":85,"views":86,"likes":87,"lang":88,"comments_count":87,"category":89},"The “AI Is Killing Google Traffic and App Stores” Myth: A Reality Check with Actual Numbers","Every week another headline screams the same panic: “AI is destroying organic traffic,” “Google referrals are dying,” “App stores are doomed.”\nIt’s pure, unfiltered clickbait.","Every week another headline screams the same panic: “AI is destroying organic traffic,” “Google referrals are dying,” “App stores are doomed.”   It’s pure, unfiltered clickbait.  ","Anyone telling you that “AI killed organic traffic” is selling fear, not facts. Look at your own analytics. The numbers don’t lie — and right now they’re pointing straight up.","\u003Cp>Every week another headline screams the same panic: “AI is destroying organic traffic,” “Google referrals are dying,” “App stores are doomed.”  \u003Cbr />\nIt’s pure, unfiltered clickbait.\u003Cbr />\nJournalists love the drama because fear sells. But when you open the analytics dashboards of real companies — from indie developers to publicly traded giants — the picture looks completely different.\u003C/p>\n\n\u003Cp>\u003Cstrong>\u003Cimg alt=\"\" class=\"image-align-right\" height=\"447\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-07T110853.672.jpg\" width=\"300\" />Here’s what the data actually shows in late 2025:\u003C/strong>\u003C/p>\n\n\u003Cp>\u003Cstrong>1. Google Search & app store traffic still dominate — and they’re growing\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Organic Google traffic accounts for 90–96 % of external referrals for most websites and mobile apps.\u003C/li>\n\t\u003Cli>Year-over-year, Google-driven sessions are up 18–25 % for e-commerce, SaaS, media, and content sites (SimilarWeb aggregate data across 100 000+ domains).\u003C/li>\n\t\u003Cli>App installs from Google Play Search + Apple Search Ads grew 21 % globally in 2024–2025, according to Sensor Tower’s State of Mobile 2025 report.\u003C/li>\n\t\u003Cli>If AI were “killing” these channels, we would see flat or negative curves. Instead we see the opposite.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>2. Traffic directly from AI chat interfaces is tiny\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>ChatGPT, Perplexity, Claude, and Gemini combined send less than 2.5 % of total external traffic to most publishers and product sites (Parse.ly, Chartbeat, and internal analytics of several large media companies, Q3–Q4 2025).\u003C/li>\n\t\u003Cli>Even in the most AI-exposed niches (programming tools, writing assistants, image generators), direct AI traffic rarely exceeds 6–8 %.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>3. Google’s own AI Overviews are not a replacement — they’re an enhancement\u003C/strong>\u003Cbr />\nGoogle AI answers sit on top of the classic SERP, not instead of it.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Sites that rank in positions 1–10 still receive the featured snippet that feeds the AI summary.\u003C/li>\n\t\u003Cli>Google explicitly stated in 2025 that AI Overviews have increased clicks to publishers in many cases because the AI box contains multiple cited links, not just one.\u003C/li>\n\t\u003Cli>Early internal tests from SEO agencies (Ahrefs, SEMrush) show that being cited in an AI Overview can boost click-through rates by 10–30 % compared to a normal featured snippet.\u003C/li>\n\u003C/ul>\n\n\u003Cp>\u003Cstrong>4. The ironic twist: AI is creating new “app stores” — and Google is still the front door\u003C/strong>\u003Cbr />\nFar from killing stores, AI platforms are spawning their own marketplaces:\u003C/p>\n\n\u003Cp>- ChatGPT’s GPT Store (launched 2024, fully opened 2025) already has over 3 million custom GPTs.\u003Cbr />\n- Claude Projects, Gemini Gems, Perplexity Apps, and Grok plugins all function as discovery layers.\u003Cbr />\n- And where do users discover most of these third-party GPTs and agents?\u003Cbr />\n  Through Google Search.\u003Cbr />\n  Search volume for “best ChatGPT GPTs for X” or “top Claude projects 2025” exploded 400 % year-over-year. Google remains the primary on-ramp even to AI-native stores.\u003C/p>\n\n\u003Cp>\u003Cstrong>5. AI lowered the barrier to entry and multiplied niches\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>One-person teams can now ship fully functional SaaS in weeks instead of months.\u003C/li>\n\t\u003Cli>New categories (AI voice cloning, AI video avatars, AI SEO auditors, AI logo generators, etc.) are creating entirely new search demand.\u003C/li>\n\t\u003Cli>Every new niche means new keywords, new intent, and new organic growth opportunities — all flowing through Google and traditional stores.\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Ch3>\u003Cstrong>The Bottom Line\u003C/strong>\u003C/h3>\n\n\u003Cp>\u003Cimg alt=\"\" class=\"image-align-left\" height=\"169\" src=\"https://quasa.io/storage/photos/00/image - 2025-12-07T110706.027.jpg\" width=\"300\" />AI is not cannibalizing the old channels; it is stacking on top of them and amplifying them.\u003C/p>\n\n\u003Cul>\n\t\u003Cli>Google Search is stronger than ever.\u003C/li>\n\t\u003Cli>App stores are growing, not shrinking.\u003C/li>\n\t\u003Cli>AI platforms are becoming new stores themselves — and Google is still the main discovery engine for those stores.\u003C/li>\n\u003C/ul>\n\n\u003Cp>The traffic pie is not getting smaller; it’s getting bigger, and new slices are being added.\u003Cbr />\nAnyone telling you that “AI killed organic traffic” is selling fear, not facts.\u003Cbr />\nLook at your own analytics. The numbers don’t lie — and right now they’re pointing straight up.\u003C/p>\n\n\u003Chr />\n\u003Cp>\u003Cstrong>Also read:\u003C/strong>\u003C/p>\n\n\u003Cul>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/matt-stoller-s-fiery-indictment-the-netflix-warner-bros-merger-as-hollywood-s-monopolistic-reckoning\">Matt Stoller's Fiery Indictment: The Netflix-Warner Bros. Merger as Hollywood's Monopolistic Reckoning\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/russia-blocks-roblox-amid-claims-of-extremist-content-and-child-safety-failures\">Russia Blocks Roblox Amid Claims of Extremist Content and Child Safety Failures\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/meta-scales-back-metaverse-ambitions-with-up-to-30-budget-cut-for-2026\">Meta Scales Back Metaverse Ambitions with Up to 30% Budget Cut for 2026\u003C/a>\u003C/li>\n\t\u003Cli>\u003Ca href=\"https://quasa.io/media/digital-marketing-trends-your-small-business-should-always-on\">Digital Marketing Trends Your Small Business Should Always On\u003C/a>\u003C/li>\n\u003C/ul>\n\n\u003Chr />\n\u003Cp>Author: \u003Ca href=\"https://www.linkedin.com/in/slava-vasipenok/\">Slava Vasipenok\u003C/a>\u003Cbr />\nFounder and CEO of QUASA (quasa.io) - Daily insights on Web3, AI, Crypto, and Freelance. Stay updated on finance, technology trends, and creator tools - with sources and real value.\u003C/p>\n\n\u003Cp>Innovative entrepreneur with over 20 years of experience in IT, fintech, and blockchain. Specializes in decentralized solutions for freelancing, helping to overcome the barriers of traditional finance, especially in developing regions.\u003C/p>","the-ai-is-killing-google-traffic-and-app-stores-myth-a-reality-check-with-actual-numbers","2025-12-07T10:10:38.000000Z","2025-12-18T11:57:00.000000Z","18.12.2025",{"image":82,"thumb":83},"https://quasa.io/storage/images/news/geZUzjR8cGcjWrx14aWGzZNTcBl6Y7ajwdTTKAtg.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/geZUzjR8cGcjWrx14aWGzZNTcBl6Y7ajwdTTKAtg.jpg","small",null,1110,0,"en",{"id":26,"title":27,"slug":28,"meta_title":90,"meta_description":91,"meta_keywords":92,"deleted_at":85,"created_at":93,"updated_at":94,"lang":88},"Quasa media is a growth hacking blog for those who have no experience","Insiders and instructions on how not to step on a rake in any area of life.","For newbies, how to, newbie, advice, instructions","2021-10-25T14:55:26.000000Z","2024-08-25T15:35:10.000000Z",[96,109,120,132,143],{"title":97,"description":98,"slug":99,"created_at":100,"publish_at":101,"formatted_created_at":102,"category":103,"links":104,"view_type":84,"video_url":85,"views":107,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Nostalgia Is Still King: Retro Video Rental Store Simulator Is a Massive Hit on Steam","In the age of instant streaming, it turns out a surprising number of people — including many who were born after Blockbuster went bankrupt — are craving the simple joy of renting physical movies.","nostalgia-is-still-king-retro-video-rental-store-simulator-is-a-massive-hit-on-steam","2026-03-25T18:41:36.000000Z","2026-04-08T06:35:00.000000Z","08.04.2026",{"title":43,"slug":44},{"image":105,"thumb":106},"https://quasa.io/storage/images/news/VvOooYMc2244q5hTV6Or5OMgr8schTPlzU8b4HXY.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/VvOooYMc2244q5hTV6Or5OMgr8schTPlzU8b4HXY.jpg",75,false,{"title":110,"description":111,"slug":112,"created_at":113,"publish_at":114,"formatted_created_at":102,"category":115,"links":116,"view_type":84,"video_url":85,"views":119,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Hollywood Is Shrinking — And the Real Villain Isn’t Strikes or Wildfires, It’s the Government","American film and television production is in serious decline, and last week a surprisingly candid hearing in Burbank made one thing crystal clear: the biggest problem isn’t greedy studios, lazy writers, or California wildfires.","hollywood-is-shrinking-and-the-real-villain-isn-t-strikes-or-wildfires-it-s-the-government","2026-03-25T18:29:29.000000Z","2026-04-08T03:21:00.000000Z",{"title":65,"slug":66},{"image":117,"thumb":118},"https://quasa.io/storage/images/news/RZriu0EWvrhbleBD7g7RJnhk1QyPm4DDZeesC0bC.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/RZriu0EWvrhbleBD7g7RJnhk1QyPm4DDZeesC0bC.jpg",192,{"title":121,"description":122,"slug":123,"created_at":124,"publish_at":125,"formatted_created_at":126,"category":127,"links":128,"view_type":84,"video_url":85,"views":131,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"YouTube Is Tightening the Screws: Unskippable Long Ads Are Coming — Even If You Don’t Like It","YouTube has officially decided to stop pretending.In a move that many saw coming but hoped would never actually happen, the platform is rolling out longer, unskippable ads — and they’re starting with the TV app.","youtube-is-tightening-the-screws-unskippable-long-ads-are-coming-even-if-you-don-t-like-it","2026-03-25T18:13:01.000000Z","2026-04-07T11:07:00.000000Z","07.04.2026",{"title":55,"slug":56},{"image":129,"thumb":130},"https://quasa.io/storage/images/news/jDkf2DFZ7806GqMWYw0QxMTPHUHpgImLFgi4BTPE.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/jDkf2DFZ7806GqMWYw0QxMTPHUHpgImLFgi4BTPE.jpg",867,{"title":133,"description":134,"slug":135,"created_at":136,"publish_at":137,"formatted_created_at":126,"category":138,"links":139,"view_type":84,"video_url":85,"views":142,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Stranger Things Is Heading to the Kitchen: Netflix Turns Overcooked into Its Next Big Franchise Play","Netflix is once again proving it will try literally anything to get you to open the Games tab.","stranger-things-is-heading-to-the-kitchen-netflix-turns-overcooked-into-its-next-big-franchise-play","2026-03-25T18:04:36.000000Z","2026-04-07T09:53:00.000000Z",{"title":58,"slug":63},{"image":140,"thumb":141},"https://quasa.io/storage/images/news/rOBSyjv4EZhVjNfbcHhgjnJKaY05XHB0FcOVRnXU.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/rOBSyjv4EZhVjNfbcHhgjnJKaY05XHB0FcOVRnXU.jpg",882,{"title":144,"description":145,"slug":146,"created_at":147,"publish_at":148,"formatted_created_at":126,"category":149,"links":150,"view_type":84,"video_url":85,"views":153,"likes":87,"lang":88,"comments_count":87,"is_pinned":108},"Showmax Shutdown Leaves African Screen Industry in Crisis — Filmmakers Now Bet Everything on Mobile Micro-Dramas","The mood across Africa’s film and TV community is unusually somber. After months of losses, Canal+ has officially pulled the plug on Showmax, its once-ambitious pan-African streaming service. The closure marks another major retreat by global platforms from the continent, leaving local creators wondering who will fund and distribute African stories in the years ahead.","showmax-shutdown-leaves-african-screen-industry-in-crisis-filmmakers-now-bet-everything-on-mobile-micro-dramas","2026-03-25T17:50:16.000000Z","2026-04-07T06:44:00.000000Z",{"title":65,"slug":66},{"image":151,"thumb":152},"https://quasa.io/storage/images/news/VNyFXzXDGJLKejycWNbh1ePKPbsVpyFGX2iMvqJ3.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/VNyFXzXDGJLKejycWNbh1ePKPbsVpyFGX2iMvqJ3.jpg",966,[155,168,182,194,207],{"title":156,"description":157,"slug":158,"created_at":159,"publish_at":160,"formatted_created_at":161,"category":162,"links":163,"view_type":84,"video_url":85,"views":166,"likes":167,"lang":88,"comments_count":87,"is_pinned":108},"The Anatomy of an Entrepreneur","Entrepreneur is a French word that means an enterpriser. Enterprisers are people who undertake a business or enterprise with the chance of earning profits or suffering from loss.","the-anatomy-of-an-entrepreneur","2021-08-04T15:18:21.000000Z","2025-12-14T06:09:00.000000Z","14.12.2025",{"title":65,"slug":66},{"image":164,"thumb":165},"https://quasa.io/storage/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp","https://api.quasa.io/thumbs/news-thumb/images/news/mVsXPTMuHZuI7UXCsENgL1Qwp1uSOf7Rz3uVPMfm.webp",66981,2,{"title":169,"description":170,"slug":171,"created_at":172,"publish_at":173,"formatted_created_at":174,"category":175,"links":176,"view_type":179,"video_url":85,"views":180,"likes":181,"lang":88,"comments_count":87,"is_pinned":108},"Advertising on QUASA","QUASA MEDIA is read by more than 400 thousand people a month. We offer to place your article, add a link or order the writing of an article for publication.","advertising-on-quasa","2022-07-06T07:33:02.000000Z","2025-12-15T17:33:02.000000Z","15.12.2025",{"title":58,"slug":63},{"image":177,"thumb":178},"https://quasa.io/storage/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/45SvmdsTQbiyc3nxgbyHY1mpVbisYyub2BCHjqBL.jpg","large",66195,4,{"title":183,"description":184,"slug":185,"created_at":186,"publish_at":187,"formatted_created_at":188,"category":189,"links":190,"view_type":84,"video_url":85,"views":193,"likes":181,"lang":88,"comments_count":87,"is_pinned":108},"What is a Startup?","A startup is not a new company, not a tech company, nor a new tech company. You can be a new tech company, if your goal is not to grow high and fast; then, you are not a startup. ","what-is-a-startup","2021-08-04T12:05:17.000000Z","2025-12-17T13:02:00.000000Z","17.12.2025",{"title":65,"slug":66},{"image":191,"thumb":192},"https://quasa.io/storage/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp","https://api.quasa.io/thumbs/news-thumb/images/news/EOsQhSW3VXyG7a6NPdE1oZd00xfJXe3bjY5aJGb7.webp",64810,{"title":195,"description":196,"slug":197,"created_at":198,"publish_at":199,"formatted_created_at":200,"category":201,"links":202,"view_type":84,"video_url":85,"views":205,"likes":167,"lang":88,"comments_count":206,"is_pinned":108},"Top 5 Tips to Make More Money as a Content Creator","Content creators are one of the most desired job titles right now. Who wouldn’t want to earn a living online?","top-5-tips-to-make-more-money-as-a-content-creator","2022-01-17T17:31:51.000000Z","2026-01-17T11:30:00.000000Z","17.01.2026",{"title":19,"slug":20},{"image":203,"thumb":204},"https://quasa.io/storage/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/gP8kiumBPpJmQv6SMieXiX1tDetx43VwFfO1P4Ca.jpg",39408,1,{"title":208,"description":209,"slug":210,"created_at":211,"publish_at":212,"formatted_created_at":213,"category":214,"links":215,"view_type":179,"video_url":85,"views":218,"likes":167,"lang":88,"comments_count":87,"is_pinned":108},"8 Logo Design Tips for Small Businesses","Your logo tells the story of your business and the values you stand for.","8-logo-design-tips-for-small-businesses","2021-12-04T21:59:52.000000Z","2025-05-05T03:30:00.000000Z","05.05.2025",{"title":15,"slug":16},{"image":216,"thumb":217},"https://quasa.io/storage/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg","https://api.quasa.io/thumbs/news-thumb/images/news/Wbx2NtS1CnTupgoQbpFMGspJ5jm4uob2hDOq33r0.jpg",38915,[220,221,222,223,224,225,226,227,228,229,230,231,232],{"title":23,"slug":24},{"title":47,"slug":48},{"title":55,"slug":56},{"title":43,"slug":44},{"title":51,"slug":52},{"title":31,"slug":32},{"title":35,"slug":36},{"title":27,"slug":28},{"title":19,"slug":20},{"title":15,"slug":16},{"title":58,"slug":63},{"title":11,"slug":12},{"title":65,"slug":66}]